Cenk Sağdam
Training and Performance Development Consultant at PDR International, a PDR Group Company at PDR International- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Certified Professional Coach | ACSTH - ICF
PDRICMA / PDR International Coaching & Mentoring AcademyMay, 2020- Sep, 2024 -
Digital and Social Media Marketing Management - Executive Program
Bahçeşehir ÜniversitesiMay, 2016- Sep, 2024 -
Perfomance Based Relationship Management - Trainer Program
InteractifsJun, 2011- Sep, 2024
Experience
-
PDR International
-
Türkiye
-
Professional Training and Coaching
-
1 - 100 Employee
-
Training and Performance Development Consultant at PDR International, a PDR Group Company
-
Jan 2018 - Present
PDR International -the leading corporate training and consulting company operating under PDR Group roof- focuses on the areas of Leadership, Sales, Personal Development, Corporate Culture, Service Culture and HR Consulting. As a Training and Performance Consultant at PDR International, my roles are : • Business consultant with a focus on employee development • Consultant– primarily within Marketing, Sales Management and Service Culture • Concept developer of courses in all areas of clients’ training needs • Delivering seminars in local and international projects Show less
-
-
-
-
Senior Consultant
-
May 2011 - Present
MEFA is a consultancy firm specialized in operational performance development. Interactifs® Corporation, focusing on relationship managament program "Learning to deal with other people more simply to produce better results", reached more the 60,000 professionals in more than 20 countries, operating in 10 different languages. • Developed new customers and ensured retention of existing clientele. Garanti Bankası, Tofaş, Unilever Food Solutions, Borusan, Anadolubank, Evyap, Teb Arval, Teb Cetelem, Mapfre, Tur Assist, Tarsim, Sabancı Univ., Bilgi Univ., etc. • As a certified Interactifs® trainer, developed and delivered tailored trainings for above mentioned customers as part of Interactifs Program. Show less
-
-
-
-
Trainer and Consultant
-
Nov 2017 - Dec 2017
TMI Offerings in 50 Countries Corporate Culture - Service - Performance - Leadership TMI Offerings in 50 Countries Corporate Culture - Service - Performance - Leadership
-
-
-
-
Business Development Director
-
Jan 2009 - May 2011
RED is a lead generation company functioning in retailing sector. • Developed B2B projects; Vakko, Akmerkez, Boyner, Bursa Anatolium, Denizli Sümerpark, Forum Bayrampaşa, etc. • Coordinated relations with international customers; Intercard (USA), Blachere Illumination (France); Emotion Media Factory (Germany), EIBE (Germany). RED is a lead generation company functioning in retailing sector. • Developed B2B projects; Vakko, Akmerkez, Boyner, Bursa Anatolium, Denizli Sümerpark, Forum Bayrampaşa, etc. • Coordinated relations with international customers; Intercard (USA), Blachere Illumination (France); Emotion Media Factory (Germany), EIBE (Germany).
-
-
-
-
Marketing and Sales Director
-
Oct 2007 - Jan 2009
An event marketing organization that aims to build loyalty for "Forum" shopping malls. • Led large number of organizations with both local/international groups and with diversified teams. • Initiated creative projects leading to a 23% visitor increase in the low season. An event marketing organization that aims to build loyalty for "Forum" shopping malls. • Led large number of organizations with both local/international groups and with diversified teams. • Initiated creative projects leading to a 23% visitor increase in the low season.
-
-
-
RENAULT - Mais
-
France
-
Facilities Services
-
Sales Director - İstanbul Anatolian Branch
-
Mar 2007 - Oct 2007
Held active responsibility in commercial and corporate development of the brand, working for various units of the Marketing and Sales Departments,• Initiated the set-up of new sales units; revised sales processes; led a team of 18 people targeting 3000 unit sales
-
-
Advertising and Strategic Marketing Manager
-
Jan 2002 - Mar 2007
Led 3 key responsibilities simultaneously, as part of this role and ongoing reorganizations: 1- Advertising Management • With a budget of €20M and a dedicated team, coordinated the entirety of advertising activities, in line with global strategies and with local relevance. • Achieved commercial effectiveness and developed brand awareness (+0.2 pts brand image and for the first time Renault became #1 in spontaneous awareness - AC Nielsen 2006 ). 2- Strategic Marketing Activities• Member of the Commercial Committee; coordinated all short and mid-term commercial activities with a $200M budget, moving Renault to leadership position for the first time in domestic car sales.• Spokesperson for the company on TV and network conventions. 3- Premium Segment Projects • Executed the launch campaigns and managed product life of Espace and Velsatis models. Show less
-
-
Marketing Manager
-
Feb 1998 - Jan 2002
Developed operational marketing strategies, sales support actions and tactical promotional campaigns. Key deliverables:• Strongly contributed to Renault in achieving the market leader status for the first time. • Led the re-organization of the Marketing team, revised job descriptions and defined the new work process.• Initiation of very first digital marketing activities over web and online sales.
-
-
Deputy Marketing Manager
-
Oct 1993 - Feb 1998
Worked on productivity/efficiency improvement programs while setting up a dedicated new team. Key deliverables: • Very first sales campaign in automotive sector achieving a sales increase of over 120%, leading to a reduction of stock levels, at 50% less cost compared to competitive benchmarks• Very first CRM activity with a broad base participation and 25% sales increase.• Very first “2nd-hand” campaign and barter activity, together with relevant guarantee allowance• Very first intra-sector sales driving campaigns (25-120% increases) with Petrol Ofisi, Axa-Oyak, Beymen Club etc. Show less
-
-
-
-
Business Process Development Manager
-
Sep 1991 - Feb 1993
• New projects with EuroDisney® with a $2,5M budget. • New projects with EuroDisney® with a $2,5M budget.
-
-
-
-
Project Manager
-
Jun 1990 - Sep 1991
• Contributed to development of a paramedical product, including patenting and relevant commercial policies. • Contributed to development of a paramedical product, including patenting and relevant commercial policies.
-
-
Education
-
1983 - 1987
İstanbul Teknik Üniversitesi
Electrical engineering, Automatic Control Systems -
1988 - 1990
Ecole internationale des Sciences du Traitement de l'Information
Business Administration, Data Processing Systems, Marketing - Management -
1976 - 1983
Galatasaray Lisesi
Community
