Experience

Urbanista

• Sweden
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Director of Sales, Americas

  • Feb 2019 - Present



Incase

• United States
• Manufacturing
• 1 - 100 Employee

• Director of Business Development and International sales

  • Dec 2017 - Feb 2019

  • Oversee all International Sales for the Incase brand across consumer electronics, lifestyle and online channels.• Responsible for finding franchise partners and set up contracts to implement Incase global DTC strategy focused preliminary around Ecommerce and Brick & Mortar stores through third party.• Build out International growth strategy and work closely with operation to establish best practices for continued profitable growth.• Responsible for the global brand strategical partnerships. Execute and deploy collaborations, co-branded products, OEM opportunities, etc.. (automotive, fashion-lifestyle, airlines, consumer electronics,etc.)• Establish Global Special Make Up strategy by channel, region and account.

• International Brand and Sales Manager

  • May 2016 - Dec 2017

  • Oversee all International Sales for the Incase brand across consumer electronics, lifestyle and online channels in driving a team of 20 people and successfully surpass monthly goal - 150% yoy.• Expand global ecommerce strategy with trusted international partners and succesfully launched 3 Incase international Ecomm platforms in 5 months.• Assist the team with retail selection, in store execution, SKUs selection and merchandising to ensure brand positioning.• Responsible for managing key major accounts.• Collaborate with product management and marketing teams to tailor business to international demands and deliver proper launches and Go To Market strategy to the Country Managers and International partners.• Manage Global Incase retail store project.• Assist on special projects (OEM and SMU) and brand collaborations.



Incipio Group

• United States
• Manufacturing
• 1 - 100 Employee

• International Account Manager Incipio - Braven - Incase, ANZ

  • Jun 2014 - May 2016

  • Review distribution strategy and facilitate direct relationship with retailers.• Grow territory revenue of 40% year over year.• Introduce new brands to current customers and to new retailers and channels (ie. CE, Telco, Outdoor, lifestyle, Office supply) • Manage a portfolio of 7 brands (Incipio, Braven, Clamcase, Tumi, Kate Spade, Incase and Tavik) and over thousands of SKUs.• Manage retail marketing calendar and promotions to ensure sell through as well as SPIFF, training and employee purchase program.• Manage Point of Display program and execution. • Assist with opening an office in Australia to support distribution partners and retailers and with hiring the first Country Manager.

• International Account Manager for Incipio - Braven, EMEA

  • Sep 2012 - Jun 2014

  • Use Industry and Market knowledge of European and the Middle Eastern regions to identify foreign business development • Gather and analyze competitor, industry, market and client data in Europe and the Middle East.• Assist in negotiating and implementing favorable business terms.• Process incoming purchase orders and current customer inventory.• Assist in defining product strategy and road maps for European Union.• Grew territory revenue 30% YoY



Avenir Telecom

• France
• Telecommunications
• 100 - 200 Employee

• Demand Planner / Buyer

  • Mar 2008 - Aug 2009

  • Responsible for negotiating and managing significant purchases for a large international telecom companywith 2500 employees and 540 retail locations.• Recap and analyze actual sales results to plan on a weekly/monthly/quarterly basis.• Negotiate with suppliers on cost (thousands to millions euros contracts), payment terms, co-op money andreturns/exchanges.• Directly responsible for supplying over 200 stores by creating and maintaining purchase orders based onprojected demand.• Partner with suppliers to spearhead new product marketing campaigns.



Printemps

• France
• Retail
• 700 & Above Employee

• Visual Merchandiser

  • Oct 2007 - Feb 2008

  • Responsible for visual merchandising at a top luxury department store with a $14 billion in sales annually carrying major global and national name brand merchandise.• Collaborate on seasonal visual strategy with design team.• Design product store displays and dress mannequins.• Support managers on visual projects including merchandising strategies. • Responsible for visual merchandising at a top luxury department store with a $14 billion in sales annually carrying major global and national name brand merchandise.• Collaborate on seasonal visual strategy with design team.• Design product store displays and dress mannequins.• Support managers on visual projects including merchandising strategies.



EDF

• France
• Electric Power Generation
• 700 & Above Employee

• Buyer

  • Sep 2006 - Sep 2007

  • Define purchasing strategies for one of the world largest producer of electricity (ex: integrating disabledworkers) in close collaboration with internal prescribers as Electricité De France Units.• Research, analyze, and recommend national suppliers.• Negotiate and close major services and vendor contracts and ensure control as feedback, consumption andlitigation.• Optimize purchasing process by efficient implementation of trade tools (Use of SAP, sourcing, pricing andpartnership-productivity metrics).• Successfully negotiated a 4-year, 5 million euro landscaping contract resulting in savings of over 200,000 €.