Experience

M+D

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Chief Strategy Officer (CSO)

  • Feb 2023 - Present

  Lead on editorial programming concepts and sponsorship opportunities for new business. Lead on editorial programming concepts and sponsorship opportunities for new business.



Mara Hoffman

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Vice President, Strategy and Impact

  • Jun 2015 - Apr 2023

  * Built an industry-recognized ESG initiative with an internal sustainability strategy and social justice program. * Restructured company during COVID-19 crisis to achieve long-term efficiency and company survival. * Acted as senior strategic counsel to President for internal and external crisis management and resolution. * Expanded employee-centric policies to better company culture and increase employee retention. * Led outreach and management of third party collaborations (product and community) from soup to nuts. Show less



maestra

• France
• Performing Arts

• Head of Business Strategy & Operations, Client Lead

  • Feb 2018 - Feb 2023

  * Set up infrastructure of company from ground up achieving +30% y-o-y growth within first 2 years of business with $2m in revenue. * Led establishment of joint venture between co-owners, registered business, built financial model and 3-year business strategy. * Built the company’s internal staffing structure, workflow and led external and internal affairs. * Implemented Minority Business Enterprise (MBE) status through NY & NJ National Minority Supplier Development Council (NYNJNMSDC). * Built management models, structured project management processes, and led negotiation and renewal talks. Clients included Netflix, Open Society Foundations, Climate Reality Project, Fiverr, Participant Media, Paramount, Everlane, Tiffany & Co., Tulsa Race Massacre Commission et al. Show less



CNN

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Senior Business Development Director, Africa

  • Jan 2005 - Sep 2014

  * Traveled to over 20 countries across Europe, Middle East and Africa representing CNN International in meetings with Heads of State and the C-Suite of Fortune 500 companies to discuss economic development opportunities through media commercial partnerships. * Grew sales revenue by 20% y-o-y across the Africa portfolio and increased CNN’s Africa-focused, sponsored editorial programming from 1 to 5 weekly shows. Sales/Account Manager (Africa) May 2008 – Oct 2010 Account Executive (EMEA & CIS) Dec 2005 – May 2008 Account Coordinator (EMEA, CIS & Turkey) Jan 2005 – Nov 2005 Show less



HarperCollins Publishers

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Assistant Publicist

  • Jul 2004 - Dec 2004

  • Prepared author biographies, press releases and pitch materials for new releases, including copywriting and proofreading while coordinating promotional campaigns • Prepared author biographies, press releases and pitch materials for new releases, including copywriting and proofreading while coordinating promotional campaigns