Experience

Arab Fashion Council مجلس الأزياء العربي
• United Arab Emirates
• Retail Apparel and Fashion
• 1 - 100 Employee
• Marketing and Communications Manager

  • Mar 2022 - Present

Expand Business Strategies
• Lebanon
• Business Consulting and Services
• 1 - 100 Employee
• Senior Marketing&Communications Consultant

  • Feb 2020 - Present


Sidewalks-Official Distributor of CONVERSE

• Regional Marketing Manager

  • Jan 2015 - Feb 2019

  • Establishing the yearly Marketing and Media plans of Converse and responsible of its proper implementation throughout the year in Lebanon, Egypt and Jordan. • Recommend strategies to integrate into local regional marketing plans • Identify specific regional marketing goals and objectives • Develop and Supervise regional marketing budgets and guarantee product gross margins meet business needs • Evaluate productiveness and marketing initiatives ROI • Achieving feasibility studies • Participate in the buying process • Analyze and supervise local competition • Monitoring the market trend • Implement Staff Engagement Program given by global HQ to teach sales force • Manage Crisis management • Attend the Regional Marketing meetings organized by EMEA HQ Show less



Americana

• United States
• Technology, Information and Internet

• Brand Manager

  • Nov 2011 - Dec 2014

  • Establishing the yearly plan of the brand and responsible of its proper implementation throughout the year. • Monitoring the market trend • Overseeing Marketing, Advertising and Communication activities to ensure the right message is delivered for the brand • Pricing strategies • Handling the whole procedures of the mystery shopping/competitors analysis • Achieving feasibility studies • Cooperation with other supportive departments in the company • Elaborating the monthly presentation about the brand • Attending seminars/conferences Show less


Arab Open University
• Higher Education
• 200 - 300 Employee
• Tutor

  • Oct 2011 - Sep 2013


OMT - Western Union

• Head of Ethnic Marketing Section

  • Jan 2007 - Jun 2011

  • Establishing the yearly Marketing and ethnic plan and responsible of its proper implementation throughout the year. • Managing the direct marketing at community level and promoting Western Union within these communities through: - Sponsoring and organizing ethnic events. - Reinforcing contacts with key persons of each community. - Helping them properly by analyzing their situation in order to understand them better and discover more about them. • In charge of the Retail Management program “One Look One Feel” intended for standardizing all our subagents: • Selection of subagents after studying their situation in term of number of transactions and location. • Coordinating with the architect in order to follow up the progress of the work. • Managing all the subagents in terms of merchandising. • Handling the whole procedures of the mystery shopping. • Responsible of following up all competitors’ promotional activities • Elaborating the internal newsletter Show less