Experience

L'infuseur

• France
• Wellness and Fitness Services
• 1 - 100 Employee

• Fondatrice & Présidente

  • Jan 2019 - Present

  1rst luxury herbal tea brand. Where to find ? La Grande Epicerie de Paris, Merci, La Maison Plisson, Galeries Lafayette Eshop www.linfuseur.com Insta @linfuseur Showroom : 26 rue des Batignolles 75017 Paris 1rst luxury herbal tea brand. Where to find ? La Grande Epicerie de Paris, Merci, La Maison Plisson, Galeries Lafayette Eshop www.linfuseur.com Insta @linfuseur Showroom : 26 rue des Batignolles 75017 Paris



Fitnext

• France
• Wellness and Fitness Services
• 1 - 100 Employee

• COO Associée

  • May 2012 - Sep 2018

  1rst online & expert health, nutrition and fitness method. Wellness pure player. 1er chaîne Youtube bien-être - 2,5M€ - Communauté de 250 000 personnes 1rst online & expert health, nutrition and fitness method. Wellness pure player. 1er chaîne Youtube bien-être - 2,5M€ - Communauté de 250 000 personnes



independant consultant

• Paris Area, France

• Digital consulting assignments

  • Jan 2010 - Jun 2012

  Canalce (Viral data catching operations, eCRM, SEM, co-branded e-paltforms), Wunderman agency -Young & Rubicam, Itaste.com (user-generated content community)... Canalce (Viral data catching operations, eCRM, SEM, co-branded e-paltforms), Wunderman agency -Young & Rubicam, Itaste.com (user-generated content community)...



www.qype.fr

• Country Manager - France

  • Nov 2007 - Oct 2009

  European largest user-generated local review site.17M UV/month. Sold to YELP in 2012 • Set up of the French website in collaboration with Germany • Launch plan and budget elaboration including strong visibility among medias BtB and BtC strong search engine strategy : SEO, SEM, SMO, online PR, netlinking, blogs • Developpement of content, audience and traffic growth • Set up of the CRM, viral operations and community management European largest user-generated local review site.17M UV/month. Sold to YELP in 2012 • Set up of the French website in collaboration with Germany • Launch plan and budget elaboration including strong visibility among medias BtB and BtC strong search engine strategy : SEO, SEM, SMO, online PR, netlinking, blogs • Developpement of content, audience and traffic growth • Set up of the CRM, viral operations and community management



EMI Music

• United States
• Musicians
• 700 & Above Employee

• Head of the Virgin international roster

  • Dec 2005 - Oct 2007

  • Validation of sales forecast, budgets, P&L, marketing and PR plans on a yearly and monthly basis, reporting to repertoire owners• Implementation of digital and mobile strategies : buzz & viral operations, online communities, recruitment and data bases, websites and blogs, marketing investments, production of new content for mobile and internet• Responsible for partnerships : retail, media including JV and royalty deals (Tf1, M6, France TV, NRJ, RTL, Europe1) mobile, brand

• Senior product manager for local artists at Virgin France

  • Feb 2002 - Nov 2005

  • Responsible for budgets, 3 year release plans, roadmap strategies• Elaboration of marketing and retail tools for international : photos, cover, video, POS, merchandising, website, digital and mobile content• Set up of promotional events: signing session, private showcase, contest, meet & greets…

• Product manager for international artists

  • 2000 - 2002

  • Elaboration of marketing launch plan, organisation of promo trips• Interface between repertoire owners, artists, managers and France



Universal Music Group

• United States
• Musicians
• 700 & Above Employee

• Junior product manager

  • 1998 - 2000

  • In charge of Gilles Peterson’s label Talkin Loud and Metal US repertoire • In charge of Gilles Peterson’s label Talkin Loud and Metal US repertoire