Celine Reed

Brand & Portfolio Manager Oat & Breakfast at Lantmännen Cerealia Norge AS
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Contact Information
Location
NO
Languages
  • English Native or bilingual proficiency
  • Bokmål, Norwegian Native or bilingual proficiency

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Jean-François Marlaire

The time I've worked with Celine at Nestlé HQ, she was a very professional team member on which we could really count on. Never taking a no for an answer, Celine always challenged and supported the team to raise the bar. Dynamic, straightforward and result driven, Celine was a strong asset to the division. Very social, it was always a pleasure working with her.

Jungwon Kim

From my experience in the Digital Acceleration Team, I had the pleasure of working with Celine on several projects. Her professional way of working and creative mindset makes her work very successful. Through the DAT program, she became a knowledgeable professional in digital marketing and eBusiness. I can proudly recommend Celine to you!

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Experience

    • Norway
    • Food Production
    • 1 - 100 Employee
    • Brand & Portfolio Manager Oat & Breakfast
      • Aug 2022 - Present
    • Retail
    • 1 - 100 Employee
    • Principal Manager
      • Aug 2019 - Aug 2022

      Commercial responsibility for Reckitt Benkiser Hygiene & Home, HAp+ and True Gum. Commercial responsibility for Reckitt Benkiser Hygiene & Home, HAp+ and True Gum.

    • Spain
    • Construction
    • 1 - 100 Employee
    • Chief Digital Marketing Officer
      • Aug 2017 - Jul 2019

      Responsibilities: brand management, both marketing and communication strategies and execution, advertising and media buying, social media channels, SEO, content production. Responsibilities: brand management, both marketing and communication strategies and execution, advertising and media buying, social media channels, SEO, content production.

    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • Global Digital Commerce Coordinator
      • Jan 2017 - Aug 2017

      Responsible for global roll-out of the Buy Now solution which focuses on creating conversion opportunities. This solution is Nestle's nr. 1 eBusiness solution in terms of number of markets and number of brands. Cross function, market and company collaboration with strong focus on project management.

    • Global Digital Acceleration Team (DAT)
      • Sep 2016 - Apr 2017

      - Lead Role: Lower Funnel Media & global Buy Now implementationOther main projects:- Map new infant nutrition e-commerce opportunity - DAT Collaboration & Capabilities Building globally- Nescafé social listening across five markets

    • Key Account Manager E-commerce Norway
      • Aug 2014 - Sep 2016

      Key Account Manager E-Commerce:- Responsible for establishing Nestlé's e-commerce channel for grocery in Norway.- Created e-commerce content, marketing and campaign plans in line with offline brand plans.- Created Norwegian e-commerce market strategy in line with overall global strategy. - Part of the Nordic e-commerce team.Key achievements: Established relationships and plans with key players. Moreover, generated higher sales growth than the average e-commerce market growth.

    • Category Channel Sales Development Manager (Category Manager) for Cereals Norway / KAM E-commerce
      • Dec 2014 - Dec 2015

      CCSD for Cereal Partners Worldwide- Top and bottom line responsible for the cereal category in Norway.- Was the connecting point between marketing team and sales force and commercial team in Norway.- Responsible for implementing campaigns, sampling in-store and new product launches.Key achievements:- Successfully launched a new cereal that became category bestseller.- Increased our market leadership as no. 1 in the traditional cereal category with several %. - Experienced record high market share in August 2015.

    • KAM Support / Key Account Manager E-commerce
      • Jun 2013 - Dec 2015

      KAM Support: - Responsible for evaluation of all campaigns for all categories.- Registered all campaigns and estimates. - Updated and registering the product ranges at each window and making sure sales personnel has necessary information.Key achievements: Created systematic campaign evaluations with regular meetings which also improved campaign sales estimation.

Education

  • Harvard Business School
    Strategic Marketing Management
    2017 - 2017
  • Manchester Business School
    Msc, Marketing (Consumer Behaviour)
    2011 - 2012
  • BI Norwegian School of Management
    Bachelor, Marketing
    2007 - 2010

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