Celine Reed
Brand & Portfolio Manager Oat & Breakfast at Lantmännen Cerealia Norge AS- Claim this Profile
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English Native or bilingual proficiency
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Bokmål, Norwegian Native or bilingual proficiency
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Bio
Jean-François Marlaire
The time I've worked with Celine at Nestlé HQ, she was a very professional team member on which we could really count on. Never taking a no for an answer, Celine always challenged and supported the team to raise the bar. Dynamic, straightforward and result driven, Celine was a strong asset to the division. Very social, it was always a pleasure working with her.
Jungwon Kim
From my experience in the Digital Acceleration Team, I had the pleasure of working with Celine on several projects. Her professional way of working and creative mindset makes her work very successful. Through the DAT program, she became a knowledgeable professional in digital marketing and eBusiness. I can proudly recommend Celine to you!
Jean-François Marlaire
The time I've worked with Celine at Nestlé HQ, she was a very professional team member on which we could really count on. Never taking a no for an answer, Celine always challenged and supported the team to raise the bar. Dynamic, straightforward and result driven, Celine was a strong asset to the division. Very social, it was always a pleasure working with her.
Jungwon Kim
From my experience in the Digital Acceleration Team, I had the pleasure of working with Celine on several projects. Her professional way of working and creative mindset makes her work very successful. Through the DAT program, she became a knowledgeable professional in digital marketing and eBusiness. I can proudly recommend Celine to you!
Jean-François Marlaire
The time I've worked with Celine at Nestlé HQ, she was a very professional team member on which we could really count on. Never taking a no for an answer, Celine always challenged and supported the team to raise the bar. Dynamic, straightforward and result driven, Celine was a strong asset to the division. Very social, it was always a pleasure working with her.
Jungwon Kim
From my experience in the Digital Acceleration Team, I had the pleasure of working with Celine on several projects. Her professional way of working and creative mindset makes her work very successful. Through the DAT program, she became a knowledgeable professional in digital marketing and eBusiness. I can proudly recommend Celine to you!
Jean-François Marlaire
The time I've worked with Celine at Nestlé HQ, she was a very professional team member on which we could really count on. Never taking a no for an answer, Celine always challenged and supported the team to raise the bar. Dynamic, straightforward and result driven, Celine was a strong asset to the division. Very social, it was always a pleasure working with her.
Jungwon Kim
From my experience in the Digital Acceleration Team, I had the pleasure of working with Celine on several projects. Her professional way of working and creative mindset makes her work very successful. Through the DAT program, she became a knowledgeable professional in digital marketing and eBusiness. I can proudly recommend Celine to you!
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Experience
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Lantmännen Cerealia Norge AS
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Norway
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Food Production
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1 - 100 Employee
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Brand & Portfolio Manager Oat & Breakfast
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Aug 2022 - Present
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Bonaventura Sales AS
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Retail
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1 - 100 Employee
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Principal Manager
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Aug 2019 - Aug 2022
Commercial responsibility for Reckitt Benkiser Hygiene & Home, HAp+ and True Gum. Commercial responsibility for Reckitt Benkiser Hygiene & Home, HAp+ and True Gum.
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Kron.no
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Spain
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Construction
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1 - 100 Employee
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Chief Digital Marketing Officer
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Aug 2017 - Jul 2019
Responsibilities: brand management, both marketing and communication strategies and execution, advertising and media buying, social media channels, SEO, content production. Responsibilities: brand management, both marketing and communication strategies and execution, advertising and media buying, social media channels, SEO, content production.
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Nestlé
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Switzerland
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Food and Beverage Services
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700 & Above Employee
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Global Digital Commerce Coordinator
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Jan 2017 - Aug 2017
Responsible for global roll-out of the Buy Now solution which focuses on creating conversion opportunities. This solution is Nestle's nr. 1 eBusiness solution in terms of number of markets and number of brands. Cross function, market and company collaboration with strong focus on project management.
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Global Digital Acceleration Team (DAT)
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Sep 2016 - Apr 2017
- Lead Role: Lower Funnel Media & global Buy Now implementationOther main projects:- Map new infant nutrition e-commerce opportunity - DAT Collaboration & Capabilities Building globally- Nescafé social listening across five markets
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Key Account Manager E-commerce Norway
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Aug 2014 - Sep 2016
Key Account Manager E-Commerce:- Responsible for establishing Nestlé's e-commerce channel for grocery in Norway.- Created e-commerce content, marketing and campaign plans in line with offline brand plans.- Created Norwegian e-commerce market strategy in line with overall global strategy. - Part of the Nordic e-commerce team.Key achievements: Established relationships and plans with key players. Moreover, generated higher sales growth than the average e-commerce market growth.
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Category Channel Sales Development Manager (Category Manager) for Cereals Norway / KAM E-commerce
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Dec 2014 - Dec 2015
CCSD for Cereal Partners Worldwide- Top and bottom line responsible for the cereal category in Norway.- Was the connecting point between marketing team and sales force and commercial team in Norway.- Responsible for implementing campaigns, sampling in-store and new product launches.Key achievements:- Successfully launched a new cereal that became category bestseller.- Increased our market leadership as no. 1 in the traditional cereal category with several %. - Experienced record high market share in August 2015.
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KAM Support / Key Account Manager E-commerce
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Jun 2013 - Dec 2015
KAM Support: - Responsible for evaluation of all campaigns for all categories.- Registered all campaigns and estimates. - Updated and registering the product ranges at each window and making sure sales personnel has necessary information.Key achievements: Created systematic campaign evaluations with regular meetings which also improved campaign sales estimation.
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Education
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Harvard Business School
Strategic Marketing Management -
Manchester Business School
Msc, Marketing (Consumer Behaviour) -
BI Norwegian School of Management
Bachelor, Marketing