Experience

寺库 SECOO

• China
• Technology, Information and Internet
• 1 - 100 Employee

• Head Of Merchandising & Branding Director

  • Dec 2018 - Present

  ➢ Formulate the BD, buying, business directions, objectives, sales operation and marketing of all luxury and premium officially cooperation brands. And be responsible for the ROI, sales targets (making directions, goals and plans), brand image and other related business of SECOO, key brands; PRADA、MIUMIU、VALENTINO、LANVIN、ZEGNA、VERSACE、ARMANI、FERRAGAMO、TOD’S、ROGER VIVIER、GIUSEPPE ZANOTTI、RENE CAOVILLA、CANALI、RALPH LAUREN、LUISAVIAROMA、BALMAIN、MULBERRY、CAROLINA HERRERA、HOGAN、MSGM、MICHAEL KORS、STELLA MCCARTNEY、ALBERTA FERRETTI、PHILOSOPHY、CEDRIC CHARLIER、TUMI、SOPHIE HULME、ASPINAL OF LONDON、SHANG XIA etc. ➢ Champion and lead the achievement of financial targets by ensuring strong team performance through refined operational excellence and exceptional client experience. (sales channels: ROI, ST%, turnover, target GP%, target MD%, target inventory, ROS etc.) ➢ In charge of the design, production and sales for the license brands/crossover. ➢ Lead PR team and work with group marketing department to promote new models. Like O2O live stream, fashion show & VVIP Day in 48 hours events, WOW Brand Week, Millions Bloggers, DIVA SHOE CLOSET and CTA(China Top Auction). Show less



Macy's

• United States
• Retail
• 700 & Above Employee

• Merchandising & Buying Director

  • Jun 2016 - Dec 2018

  ➢ In charge of MACY’S own sales platform & TMALL Global (multi brands, multi categories, MACY’S USA private labels and market brands, above 300 brands), abroad purchase (United States, UK, France, Italy, South Korea, etc.) Responsible for Center Core which included shoes, handbags, watches, fashion jewelry and ACC. ➢ Define Line Plan and ROF(USA) OTB. Optimize and manage merchandise strategy, sell-through and stock rebalancing. Also responsible for brand negotiation, commodity procurement, budget decomposition and purchasing strategy formulation. ➢ Work with operation team, responsible for marketing and sales promotion activities, determine different promo themes, organize trends, market environment, competitive brands, new products, new technologies, business models and consumer demanding analysis. According to company’s strategy, formulate long-term of brand’s strategy and planning, including fashion industry and competitive analysis, marketing research and CRM, brand positioning and core user interest points. ➢ Responsible for Hong Kong team’s building, organize, motivate plan and control procedure , such as setting, decomposition and carry out the marketing work target and plan, formulate effective organization management and incentive mechanism. Develop, coach, training and work with sales channel to improve work efficiency. Show less



I.T

• Retail
• 500 - 600 Employee

• Senior Buying Manager

  • Jan 2015 - Jun 2016

  ➢ Mainly responsible for more than 20 I.T brands, from initial line plan to sales tracking, allocation, including; BALENCIAGA, ALEXANDERWANG, MSGM, KENZO, Maison Margiela, VALENTINO, OFF-WHITE, Palm Angels, Rick Owens, SAINT LAURENT PARIS, CHLOE, THOM BROWNE, Tibi, Stella McCartney, Proenza Schouler, MARC JACOBS, JIL SANDER, GANNI, Acne Studios etc. ➢ According to Group strategy, formulate and implement of new brands development plan & OTB. Organize kick off meeting of new season and also responsible for buying, collect and decide price matrix, doing market research, grasp fashion industry trends and new brand timely. Provide suggestions of specific implementation of PD, market research , submit report, mainly for pricing, marketing planning, line plan etc. with related data support. ➢ Cooperate with operation and marketing team, make allocation plan for new stores, and decide transfer goods between stores referring the various scheme. Make sure that all stores are presented to the customer's with premium series and style is always consistent with company's VM strategy. While report to higher authorities in time when problems found during execution process and provide appropriate proposals to do enhancement. ➢ Formulate professional training to subordinates, and report to company about management system's performance and any improvement needs. As dept. leader assist sales operations, markets, VM, logistics, warehouse and other commodities of other affairs on real-time. Show less



ESCADA

• Germany
• Retail Apparel and Fashion
• 200 - 300 Employee

• Category Manager

  • Feb 2013 - Dec 2014

  ➢ According to company's business plan, I was responsible for the seasonal buying (S/S F/W) of expected sales and MFP. Referring different store cluster, sales targets and different sales reports of purchasing data analysis to determine the OTB (including brand structure, ROS, allocation, categories/styles, size ratio, quantities, pricing etc.). ➢ Good at seize brand style and positioning immediately per every order presentation. Plan, organize and control all activities of PD, VM & Marketing Department, development and management of the marketing plan, calendar, budget and communications initiatives. ➢ Make products assortment strategy that is consistent with overall business strategy, prepare plans for seasonal buying and OTB to monitor sales and profit targets based on seasonal business plan. Identify and evaluate sales and gross margin opportunities at the department level. ➢ Work closely with shop staff to provide feedback on launched product. Knowledge of costing, product safety requirements, material and finishing goods production, packaging and compliance. Show less



Samsung Fashion Division

• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Buying Supervisor

  • Nov 2011 - Feb 2013

  ➢ In charge of the high outdoor fashion brand in Korea; Bean Pole Outdoor/Kids/Ladies主要负责BEAN POLE（women RTW & ACC, outdoor）. Well experienced in running and prepare new brand, in charge of NEW brand under Bean Pole, Bean Pole Outdoor. Which including apparel, ACC, footwear & equipment. Attend sales meeting in Seoul 8 times per year, 4 for Korean order presentation, 4 for China directly design selection meeting. ➢ Monitor the delivery schedule & shipment in timely manner. ➢ Assist in organizing order presentation, corrival info. meeting, training - including smpl selection, material preparation, on-site guidance, etc. ➢ Work closely with Operations, Marketing, VM team and Sales team in development and execution of merchandise assortment for buying plans to maximum the sales performance. ➢ Deal with complaints/claims and various of defectives for franchise. ➢ Work with PD/design team & sourcing in Shanghai office together to complete the CDD development, proofing, valuation & bulk. Show less



Columbia Sportswear Company

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Buyer

  • Mar 2007 - Oct 2011

  ➢ Have successively responsible for COLUMBIA, MOUNTAIN HARDWEAR and SOREL more than 4 years. Major merchandising included RTW, SHO, and the most famous OMNI triad multifunctional jacket, down jacket, boots, hiking shoes, tents, sleeping bags, backpacks, multi-function pants, children's wear and so on. ➢ Conduct seasonal buys from HK and Portland sales meeting 2-4 times per year, including selecting styles, gender ration, quantity, size mix% and color assortment. Assist in formulating the buying strategy and product mix for each season. Responsible for allocation and coordination of regional goods, order follow up, sorting and production, commodity archive establishment and the maintenance, commodity information support and maintenance of sales data. ➢ According to domestic and international market trends, make demanding & sales analysis, planning and brand features in advance. Brand positioning & mapping, seasonal themes, direction of design, seasonal promotion schemes etc. On top of that, help distributors to do sales data collection, analysis and provide effective order’s planning and support on sales report. ➢ Maintain strong business relationships with vendors for product development and production. Provide advice and suggestion on product design to meet customers' buying objective. Proactively solving problems and communications with management on areas of concern and responding quickly and efficiently. Show less