Experience

Foxybae Hair

• United States
• Cosmetics
• 1 - 100 Employee

• Influencer Marketing Intern

  • Jul 2021 - Present



Somos Digital

• China
• Advertising Services
• 1 - 100 Employee

• Marketing Specialist

  • Sep 2020 - Jun 2021

  Managed brand strategies, content creation, product development and community management for digital marketing agency. Successfully established branding and managed social media for client brand, Drizzle Beauty. • Coordinated and managed influencer collaborations that resulted in an increase of user generated content (UGC) by 12x and expanded influencers network by 13x. • Executed integrated marketing campaigns through email, social media and e-commerce marketing increasing sales by 176%. • Created daily social media content for various platforms and advertisements, such as Instagram, Tiktok, Facebook and Twitter, increasing reach by 51%, engagement by 65% and sales by 35%.• Conducted market research and competitor analysis to rebrand social media content and strategies, penetrating new target market segments.• Assisted in product and packaging development by analyzing consumer data, trends and competitor research.



B.E. Atelier

• Marketing & Public Relations Intern

  • Jul 2019 - Jan 2020

  Successfully built influencer and public relations program for a boutique jewelry brand. • Responsible for building PR contact list of influencers, stylists, editorial publications and blogs.• Developed outreach program to wholesale partners, resulting in new partnerships.• Assisted in successfully launching a new product collection by targeting unique target segment, such as mothers & daughters.•Curated and created content for multiple platforms such as Instagram, Facebook and online blog. • Assisted the social media manager and creative director on product shoots, blog development and social media content



Ulta Beauty

• United States
• Retail
• 700 & Above Employee

• Beauty & Fragrance Associate

  • 2019 - 2020

  Performed as a retail associate working on both the floor and cashier within the fragrance and prestige department.• Consistently surpassed daily credit card and loyalty sign ups goal of 90% - 100%. • Regularly exceeded the fragrance sales goal by 50% through personal trend consultation• Surpassed daily sales goal by developing a trend-based approach to educating and advising consumers. Performed as a retail associate working on both the floor and cashier within the fragrance and prestige department.• Consistently surpassed daily credit card and loyalty sign ups goal of 90% - 100%. • Regularly exceeded the fragrance sales goal by 50% through personal trend consultation• Surpassed daily sales goal by developing a trend-based approach to educating and advising consumers.



T Star Nails

• Assistant Manager

  • Nov 2016 - Apr 2019

  Managed and grew a local family business. • Managed salon operations in the absence of the owner.• Coordinated a team of 10+ staff members. • Managed social media and Yelp pages, increasing digital consumer engagement. Managed and grew a local family business. • Managed salon operations in the absence of the owner.• Coordinated a team of 10+ staff members. • Managed social media and Yelp pages, increasing digital consumer engagement.