Celine Au-Yeung
Marketing Specialist at AdCellerant- Claim this Profile
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English Native or bilingual proficiency
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Mandarin Native or bilingual proficiency
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Cantonese Native or bilingual proficiency
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French Limited working proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Credentials
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Google Analytics Essential Training
Lynda.comMay, 2019- Nov, 2024 -
Consulting Foundations
Lynda.comMar, 2019- Nov, 2024 -
Project Management Foundations: Schedules
Lynda.comMar, 2019- Nov, 2024 -
Project Management Foundations: Teams
Lynda.comMar, 2019- Nov, 2024 -
Consulting Foundations: Client Management and Relationships
Lynda.comFeb, 2019- Nov, 2024 -
Introduction to Web Design and Development
Lynda.comFeb, 2019- Nov, 2024 -
Content Marketing
HubSpotJun, 2019- Nov, 2024 -
Inbound Marketing
HubSpotJun, 2019- Nov, 2024
Experience
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AdCellerant
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United States
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Advertising Services
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100 - 200 Employee
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Marketing Specialist
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Apr 2021 - Present
• Delivered rebrand to transform AdCellerant from a marketing services company to a tech company; from conceptualisation of new look & feel and messaging to execution of rebranding online & offline assets• Co-initiated content strategy rooted in proactivity to create and deliver marketing collateral while maximising value brought to internal and external stakeholders• Enhancing team processes and cross-functional efficiency by utilising work management tools to ensure project quality and progress/completion• Championing workplace culture and fostering brand advocacy among employees• Active member of AdCellerant Gives (A program focused on giving back to our community through volunteering, monetary donations, and decreasing the company’s impact on the environment) Show less
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Account Coordinator
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Oct 2019 - Apr 2021
• Advised media partners and local SMBs on digital advertising strategies based on their available budget and campaign goals as part of the Account Management team• Achieved high-level external communications with clients resulting in a consistent 100% satisfaction rate• Fielded ongoing internal and external questions, concerns, and needs and proactively provided creative solutions• Created written and visual content for social media, product decks, and case studies• Generated proposals and supporting materials using AdCellerant’s proprietary technology, Ui.Marketing Show less
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Boston Consulting Group (BCG)
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United States
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Business Consulting and Services
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700 & Above Employee
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Global Digital Marketing & Experience Co-op
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Jan 2019 - Jun 2019
• Coordinated cross-channel campaign initiatives across Global Marketing with top objectives of ensuring brand integrity, maintaining a consistent brand presence, and optimizing user experience • Recreated social media content creation system for Practice Area marketers to evolve BCG's overall visual identity • Storyboarded videos for key campaigns reaching over 105,000 views on LinkedIn (bit.ly/2WVAnCr) • Conducted secondary research and reviewed data to help develop company’s first UX program Show less
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TEDxNortheasternU
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Northeastern University & Boston, MA
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Director of Marketing
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Oct 2017 - Jun 2019
• Established brand identity and narrative from scratch using online and offline campaigns, effectively increasing Facebook audience growth by 34.7% over the first six months • Implemented an omnichannel strategy for eight-month-long campaign with paid search to drive awareness and sell tickets to 300 attendees for second annual flagship event • Managed a team of four to execute marketing strategy with close support from Design team to create physical and digital promotional materials • Designed audience experience and facilitated front-of-house at TEDxNortheasternU 2018 and 2019 Show less
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Pi Sigma Epsilon - Northeastern University
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United States
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Advertising Services
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VP of Public Relations
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May 2017 - May 2018
• Coordinated social media campaigns on Instagram, Facebook, and LinkedIn for 41-member chapter• Built a professional image for PSE through content showcasing the organization's members and activities• Increased campus awareness of organisation across Northeastern and Boston communitiesPi Sigma Epsilon is a co-ed professional fraternity for students and industry professionals in Marketing, Sales, and Management. Throughout the year, our members work on a variety of different projects to promote the growth and development of our chapter. Our members have opportunities to participate in professional skill-building workshops and competitions to help them achieve their goals during and after their collegiate careers. Show less
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Director of Events
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Sep 2016 - May 2017
• Introduced and executed annual brotherhood retreat including lodging, food, transportation, and risk management for 30 members• Organised social events for members including weekend brunch outings and team building activities• Collaborated with VP of Marketing to plan guest speakers, workshops, and other events for the chapterPi Sigma Epsilon is a co-ed professional fraternity for students and industry professionals in Marketing, Sales, and Management. Throughout the year, our members work on a variety of different projects to promote the growth and development of our chapter. Our members have opportunities to participate in professional skill-building workshops and competitions to help them achieve their goals during and after their collegiate careers. Show less
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Vista
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United States
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Software Development
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700 & Above Employee
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Campus Recruiting Co-op
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Jul 2017 - Dec 2017
• Conducted resume reviews, phone screens, and in-person interviews for potential candidates leading to six successful full-time hires • Arranged materials for career fairs, information sessions, and on-campus interviews at major universities in New England to attract and keep track of top recruits • Planned and managed professional and social events on-campus and within the office for 30 summer interns • Conducted resume reviews, phone screens, and in-person interviews for potential candidates leading to six successful full-time hires • Arranged materials for career fairs, information sessions, and on-campus interviews at major universities in New England to attract and keep track of top recruits • Planned and managed professional and social events on-campus and within the office for 30 summer interns
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Saatchi & Saatchi
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United Kingdom
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Advertising Services
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700 & Above Employee
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Account Executive Intern
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May 2016 - Aug 2016
• Assisted in a three-round winning pitch for a major international account worth over $100 million (USD) • Translated documents, presentations, and pitches between multiple languages for three major accounts while considering cultural backgrounds and lifestyles to maximize impact and relevance • Collaborated closely with colleagues in Creative, Accounts, and Editorial departments and international branches • Assisted in a three-round winning pitch for a major international account worth over $100 million (USD) • Translated documents, presentations, and pitches between multiple languages for three major accounts while considering cultural backgrounds and lifestyles to maximize impact and relevance • Collaborated closely with colleagues in Creative, Accounts, and Editorial departments and international branches
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Pane e Vino
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Shanghai City, China
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Waitress
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Jul 2015 - Aug 2015
• Advised customers on menu and beverage selections based on their individual preferences • Resolved all logistic issues for large parties and events, such as for corporations and families • Processed cash and credit transactions for customers • Advised customers on menu and beverage selections based on their individual preferences • Resolved all logistic issues for large parties and events, such as for corporations and families • Processed cash and credit transactions for customers
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Prom Committee: Yew Chung International School of Shanghai, Puxi
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Shanghai, China
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President
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Jan 2015 - Jun 2015
• Planned and managed the creation of prom for senior year for 250 attendees • Coordinated with florists, stage designers, bands, photographers, catering staff, and venue staff in English and Mandarin • Fundraised $22,000 (USD) through yard sales and student concerts • Collaborated with a team of 10 peers • Planned and managed the creation of prom for senior year for 250 attendees • Coordinated with florists, stage designers, bands, photographers, catering staff, and venue staff in English and Mandarin • Fundraised $22,000 (USD) through yard sales and student concerts • Collaborated with a team of 10 peers
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Student Council: Yew Chung International School of Shanghai, Puxi
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Shanghai City, China
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President, Vice President, Active Member
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Sep 2004 - Jun 2015
• Integrated communications between the student body, faculty, and administration across seven campuses in Mainland China • Managed creation of school attires from design to distribution for a base of 500 students • Guided logistic efforts for sponsored events with local non-profits, such as fundraising, stall management, and staff coordination • Integrated communications between the student body, faculty, and administration across seven campuses in Mainland China • Managed creation of school attires from design to distribution for a base of 500 students • Guided logistic efforts for sponsored events with local non-profits, such as fundraising, stall management, and staff coordination
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Hong Thai Travel Services: Dream Voyage
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Hong Kong
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Junior Sales and Marketing Assistant
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Jul 2014 - Aug 2014
• Promoted overseas wedding packages at the International Wedding Exhibition 2014 • Advised clients on custom offers for their dream weddings based on their individual preferences, such as budgeting, destination choices, and scale of wedding • Solved all issues in the represented booth including merchandise, flyer, and information packet distributions to ensure accuracy, quality, and readiness for the exhibition • Promoted overseas wedding packages at the International Wedding Exhibition 2014 • Advised clients on custom offers for their dream weddings based on their individual preferences, such as budgeting, destination choices, and scale of wedding • Solved all issues in the represented booth including merchandise, flyer, and information packet distributions to ensure accuracy, quality, and readiness for the exhibition
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Education
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2015 - 2019
D'Amore-McKim School of Business at Northeastern University
Bachelor’s Degree, Major: BSBA Marketing + Minor: Theatre -
2000 - 2015
Yew Chung International School
International Baccalaureate Diploma, Puxi Campus - Shanghai, China
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