Experience

Circoolar

• Spain
• Retail Apparel and Fashion
• 1 - 100 Employee

• Co-Founder & Business Development

  • Sep 2019 - Present

  . Creating a new circular model at workwear industry. Coordinating a transparent, committed and sustainable supply chain. Supporting women in social risk by producing workwear items with local and social ateliers . Measuring positive impacts for our enterprise and our clients’: +300k plastic bottles avoided. Innovating in second life for textile waste produced by our clients and converting them in incredible merchandising pieces . Leasing fundraising to accelerate our business and go internationally



Healthcare Barcelona

• Spain
• Hospitals and Health Care
• 1 - 100 Employee

• Corporate Comms & Marketing Consultant

  • Jan 2019 - Dec 2019

  Supporting Healthcare Barcelona to launch this new concept in Barcelona: multidisciplinary health care speaking several languages, top-notch international professionals, active treatment and personalized attention. Supporting Healthcare Barcelona to launch this new concept in Barcelona: multidisciplinary health care speaking several languages, top-notch international professionals, active treatment and personalized attention.



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Corporate Communications Southwest Europe

  • Apr 2014 - Nov 2018

  Implement communication strategies that build and strengthen PepsiCo’s corporate identity to external and internal stakeholders for three markets (Spain, Portugal and Italy), with special focus on CRS.

• Corporate Communications Iberia (Spain & Portugal)

  • Feb 2011 - Apr 2014

  External comms coordinating both markets Spain and Portugal.



Tinkle

• Spain
• Public Relations and Communications Services
• 100 - 200 Employee

• Senior Account Director

  • Jul 2008 - Nov 2010

  Re-incorporation at the office in Barcelona, after positioning and managing the set up of Tinkle branch in Lisbon, Portugal. In two years, I have successfully increased 40% clients profile, doubled team sizes from three to six employees and archived implementation objectives. Planning and co-ordinating communication activities for different clients several industries like consumer goods, top class hotels, aviation and tourism, gastronomy and restoration, e-commerce, plastic surgery and medical center. Contact and co-ordination at international projects of foreign headquarters. New business in English and Portuguese for digital PR (web 2.0, socialmedia).

• Country Manager Tinkle Portugal

  • Jul 2006 - Aug 2008

  Set up and co-ordinated new Tinkle branch in Lisbon. In a year and a half I increased 50% clients’ profile, increased executive team from two to six people. Recruitment personel and suppliers. Co-ordination and execution of Portuguese Communication planning and budget for different industries like top class hotels, aviation, tourism, consumer goods and ecommerce. Institutional and media relations (local and international). New business for Iberian market in English, Spanish and Portuguese.

• Senior Account Manager

  • Jan 2006 - Oct 2006

  Executing and leading the communications of clients and industries (consumer goods, banking, F&B).



Techfoundries

• Spain
• IT Services and IT Consulting

• Communications and Press Officer

  • 2003 - 2004

  Co-ordinating PR and press activities. Launching 4 holding’s companies (high tech industry). Press releases co-ordination, press kits, reports and internal communications (monthly and daily newsletters). Updating corporate website (press and relevant information). Coordinating participation in industry fairs and events (SIMO, SIM, iTV Europe, Construmat, etc.). Implementing communication and PR program. B2B background: ongoing business partners, clients and media relations. Co-ordinating PR and press activities. Launching 4 holding’s companies (high tech industry). Press releases co-ordination, press kits, reports and internal communications (monthly and daily newsletters). Updating corporate website (press and relevant information). Coordinating participation in industry fairs and events (SIMO, SIM, iTV Europe, Construmat, etc.). Implementing communication and PR program. B2B background: ongoing business partners, clients and media relations.



InOut TV

• Spain
• Consumer Electronics
• 1 - 100 Employee

• Marketing and PR Assistant

  • 2003 - 2004

  Brand Marketing assistance for development and promotion of first European HMC (Home Media Center). Budgets and suppliers follow-ups (packging, multilingual translations, online and print materials, etc.). Competitive analysis. Follow-up international market news. Brand Marketing assistance for development and promotion of first European HMC (Home Media Center). Budgets and suppliers follow-ups (packging, multilingual translations, online and print materials, etc.). Competitive analysis. Follow-up international market news.