Experience

DESERT HAND AND PHYSICAL THERAPY

• United States
• Physical, Occupational and Speech Therapists
• 1 - 100 Employee

• Director of Social Media & Marketing

  • Nov 2020 - Present



Specialty Orthopaedic Surgery & Orthopaedic Surgical Oncology of Arizona

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Physician Relations & Marketing

  • Feb 2018 - Nov 2020



Scottsdale Center for Women’s Health & Vitality Hormones for Men

• Marketing Coordinator

  • Mar 2016 - Nov 2017

  • Business development• Social media marketing/multi-media marketing• Develop and create marketing department• Develop and create new marketing material• Develop new ideas for events and specials• Responsible for managing and maintaining all social media avenues of practice• Responsible for creating new content for social media including infographs, videos and blogs• Responsible for development and content of e-blast and internal marketing promotions• Responsible for managing event coordinator and promotion• Responsible for maintaining and creating monthly specials, events and promotions• Responsible for promotion of practice & providers and any lectures, events, TV appearances and speaking engagements• Scheduling of new patients and coordination with referring providers• Responsible for creative/call to action of print and media advertisements• Promoted and organized yearly event brining in $90k in sales in October of 2017



PenLina Farmers Market

• United States
• Food & Beverages

• Market Manager / Owner

  • Oct 2015 - Jul 2016

  • Business development• Social media marketing/multi-media marketing• Manage over 30 vendors• Develop and maintain website• Organization of market• Responsible for growth of market• Responsible for finding new potential vendors• Responsible for market promotions• Responsible for creating foot traffic• Tracking of growth of market• Overall growth of market quadrupled in the year it was open • Business development• Social media marketing/multi-media marketing• Manage over 30 vendors• Develop and maintain website• Organization of market• Responsible for growth of market• Responsible for finding new potential vendors• Responsible for market promotions• Responsible for creating foot traffic• Tracking of growth of market• Overall growth of market quadrupled in the year it was open



John Nassar MD

• United States
• Medical Practices

• Director of Marketing

  • 2015 - 2016

  • Develop and create marketing department• Responsible for developing and reaching new marketing materials• Responsible for developing and growing new Gilbert office• Manage and maintain 300 referring doctors and physical therapist offices• Manage budget for all marketing materials and holiday gifts as well as hours and gas• Manage and track new referrals from: Family Physicians, Internal Medicine, Orthopedic, Physical Therapist and Workman’s Compensation• Track new and existing referrals on a monthly basis• Create new referrals for workman’s compensation• Developed daily routes to maximize efficiency and referral source face time• Responsible for managing time and route effectively and efficiently



SOUTHWEST SPINE & SPORTS, P.C.

• Marketing Coordinator

  • 2009 - 2015

  • Developed and grew Glendale market within a year to get full schedules for 6 providers• Developed and grew Gilbert market within 6 months to get a full schedule for satellite office• Managed and maintained more than 600 referring doctors• Managed Facebook & Twitter accounts for all providers and offices• Managed and researched marketing premiums and promotionals for each quarter and special events• Managed budget for marketing premiums and promotionals• Created new referrals within the workers compensation community• Created new referrals from: Family physicians, Internal Medicine, Orthopedic, Physical Therapist & Nurse Care Managers• Developed a report to track referrals from both existing and new referral sources• Tracked new referrals and existing referrals monthly• Developed referrals in the West Valley for a new clinic• Developed referrals in the East Valley for a satellite office• Helped new providers fill their schedules with new referral sources• Developed daily routes to maximize efficiency and referral source face time.• Increased referrals by meeting and exceeding goal of 5% each year• Helped plan and execute special events• Created and implemented patient satisfaction program