Performance Marketing Manager

• Oct 2021 - Present

Performance Marketing Manager

• Nov 2020 - Oct 2021

Remote position Remote position

Paid Media Specialist

• Sep 2019 - Nov 2020

Digital Media Specialist

• Apr 2018 - Sep 2019

Key Responsibilities • End-to-end project management on online and offline campaigns • Maintaining and nurturing direct client relationships • Responsible for executing delivery across all digital platforms and channels • Responsible for all offline delivery across all channels for clients • Reporting on campaign delivery and income goals (weekly and monthly) • Monthly media meeting with client marketing departments • Overseeing campaign management including setup, invoicing and reporting • Forecasting media spend, campaign budgets, running spend and margin goals • Discuss new products and opportunities with clients • Acting as media support specialist on pitches Key Achievements • Improving overall delivery of campaigns • Gained strong relationships with main clients and key stakeholders • Gained strong relationships with external partners and media relations • Testing new online and offline formats and channels • Streamlining of internal processes to eliminate errors • Supporting as the specialist on pitches • Optimising delivery across online channels • Improving and increasing media spend for clients Show less

Head of Programmatic and Campaign Management

• Sep 2017 - Mar 2018

Key Responsibilities • Overseeing the Programmatic team and act as their direct manager • Overseeing the Campaign Management team and act as their direct manager • Overseeing campaign management including setup, invoicing and reporting • Overlooking and liaising programmatic setup between SSPs, DSPs and DMPs • Forecasting growth, budgets, spend and margin goals • Discuss new products and opportunities with client team and external partners • Acting as programmatic support specialist on several pitches • Working closely with the digital planners on major clients • Hiring of new employees to the department Key Achievements • Improving overall delivery of campaigns • Increase of the programmatic sales to clients • Gained strong relationships with external partners and media relations • Brought new digital products to Publicis Media • Streamlining of internal processes to eliminate errors • Leading the Danish side of a Nordic technical group (DK, SE, NO, FI) • Supporting as the specialist on pitches and client workshops Show less

Senior Publishing Manager

• Sep 2016 - Aug 2017

Key Responsibilities • Key account contact for a portfolio of premium publishers such as ESI Media, IDG, Incisive Media and Netmums • Managing a small internal team, including training, supervising and career growth • Training, presenting and collaboration with external publishing teams, sales teams and AdOps teams • Overseeing campaign management including invoicing and reporting • Overlooking and liaising programmatic setup between SSPs, DSPs and DMPs • Forecasting growth, budgets and sales goals • Discuss new products and opportunities with clients and publishers • Relationship building through focused entertainment and events • Creation of presentations, internal material, case studies and pitches Key Achievements • Owned my strong relationships built across my publisher portfolio • Successfully managing the smaller internal team including internal training, e.g. training the publishing team in the programmatic eco system • Conducting collaborative pitches with publishers which resulted in sales • Managing large campaign budgets, averaging between £10,000 - £100,000 • Increasing publisher budgets and performance through collaboration and great relationships • Leading the programmatic setup and DMP targeting which was new to Rezonence in the Autumn of 2016 • Meetings and presentations with new potential publishing partners, e.g. Global Radio • Successfully entering a start-up award in EMEA territory Show less

Media Buyer EU

• Dec 2015 - Sep 2016

Key Responsibilities• Sole responsibility for EU media buying• Supervising two juniors within the Media Buying Team• Buying programmatic and direct display and video inventory for desktop, mobile and tablet• Managing programmatic planning and buying through Rubicon, DBM and AppNexus• Key point of contact for all publishers and inventory providers (direct and programmatic)• Negotiating prices, inventory and packages with publishers and networks• Publishing meetings to maintain and create relationships• Key link between sales team and delivery team to hit targets and performance goals• Forecasting needs for traffic and cost to hit targets and performance goals• Contact new publishers to expand our current network and inventory• Overseeing a large number of publishers, networks and bookingsKey Achievements• Successfully using the new programmatic integrations• Successful negotiation with large publishers and integrations• Expanding direct and programmatic mobile providers to increase cross-device sales• Expansion of publisher inventory across EU with better performance as a result• Maintaining existing and creating new relationships with publishers and networks• Exploring new possibilities within the display, mobile and video landscape Show less

Media Buyer Nordics

• Jan 2015 - Nov 2015

Key Responsibilities• Sole responsibility for Nordic media buying• Buying programmatic and direct display and video inventory for desktop, mobile and tablet• Managing DBM use for overall buying strategy• Key point of contact for all publishers and inventory providers (direct and programmatic)• Negotiating prices, inventory and packages with publishers and networks• Client meetings in and out of the country to maintain and create relationships• Liaise with sales team and agencies to manage expectations and goals• Forecasting needs for traffic and cost to hit targets and performance goals• Discuss new opportunities with clients and push cross channel and media sales• Contact new publishers to expand our current network and inventoryKey Achievements• Successfully using the new programmatic integrations• Successful negotiation with large publishers and integrations• Expanding direct and programmatic mobile providers to increase cross-device sales• Expansion of publisher inventory across Scandinavia with better performance as a result• Maintaining existing and creating new relationships with publishers and networks• Exploring new possibilities within the display, mobile and video landscape Show less

Digital Marketing Executive

• May 2014 - Jan 2015

Key Responsibilities • Building the complete PPC account for Denmark • Building the complete GDN account for Denmark and Sweden • Maintaining and expanding the DK and SE PPC and GDN accounts • Budget and target forecasting for Denmark PPC and GDN • Training with Google and Bing with the newest possibilities within the sector • A/B testing within both PPC and GDN to reach the best performing account • Working closely with the Editorial team in maintaining the brand identity and tone of voice Key Achievements • Finding new opportunities within the Google and Bing products, e.g. Image PPC Ads • Gaining a strong penetration of the Danish Market • Testing Google Beta product successfully within PPC • Testing new bidding strategies, which gave a strong increase in CTR and CVR within PPC • An Increase in media spends at a lower CPL. • Negotiation of third party display and other online advertising channels. Reason for job change: Differing expectations to what the job entailed. Show less

Account Executive

• Jun 2013 - May 2014

Key Responsibilities • PPC Campaigning: including optimising and implementing new campaigns • In charge of the Scandinavian markets (Denmark, Sweden, Norway + Lebanon and Singapore) • Client facing with all five countries (in Danish and English) • Media planning, media spend (short-term and long-term) • Analysing and developing future strategies for the markets • Supporting the Unpaid Media with the Paid Media campaigns and gaining a cohesion Key Achievements • Gaining an increased media budget from Clients • Achieving a cohesion in the media across the Scandinavian markets as well as gaining more cohesion amongst the countries themselves Show less

Marketing Manager - Part-time (student job during my master's)

• Oct 2012 - Jun 2013

Key Responsibilities • Building and maintaining our social media platforms: twitter, Facebook, Instagram, Blogs • Optimization for online content and digital campaigns • Developing the direct marketing campaigns (B2B), such as email campaigns, press realises, mail-outs, our printed marketing material and online advertising, e.g. Creative Review • Post campaign analysis, both with direct marketing, press realises, social media and SEO • Development and implementing our clients online marketing strategies – mainly B2C lifestyle clients (fashion/jewellery) • Supporting video production, photo-shoot and event production • CRM development and maintenance – finding the relevant lists for direct marketing Key Achievements • The development of all marketing material from the printed to the online • Giving the company a strong online presence both on social media platforms • Developing a user friendly and more interactive website • Having successful strategies with B2C lifestyle clients Show less

Junior Business Developer (student job)

• Jan 2012 - Sep 2012

Key Responsibilities • Developing the online sales platform with an integrated web-shop • Defining the sales strategy (B2B and B2C) • Administrative support for the board of directors + travel and event support • Video production and photo shoots for both the press and the company • CRM and database analysis Key Achievements • As this was a start-up, we had to define the brand and company which I supported • Integrating the marketing strategy • Support the production of the marketing material • Building and defining the company’s online presence – focus on the social media platforms Show less

Junior Account Executive (Internship)

• Jun 2011 - Jan 2012

Key Responsibilities • The main focus during my internship was a national campaign for a Pharmaceutical company. This campaign had duration of 3 months and I was on it from the development phase throughout the campaign through to after-care. • Assisting on press during the campaign • Press realises before, during and after the campaign • Data analysis from the campaign • Event management assistance Key Achievements • participating in a national campaign that was so successful and had much more coverage than ever anticipated both nationally and locally. • Support in the redefinition of the strategy according to the need of the campaign • Writing of successful press realises Show less

Business Development Manager (student job)

• Feb 2011 - Sep 2011

Key Responsibilities • Defining the sales strategies for the business (B2B and B2C) • Organising and hosting customer meetings (B2B and B2C) • Building customer base through • CRM implementation Key Achievements • Increase in sales (new and re-sale) both in B2B and B2C Key Responsibilities • Defining the sales strategies for the business (B2B and B2C) • Organising and hosting customer meetings (B2B and B2C) • Building customer base through • CRM implementation Key Achievements • Increase in sales (new and re-sale) both in B2B and B2C

Student Assistent (student job)

• Oct 2009 - Aug 2010

Key Responsibilities • Implementing and maintaining the CRM • Diary keeping for the department • Organising travel (national and international) for guest scientists and department scientists • Direct marketing campaigns (mainly email campaigns) • Administrative support to HR and accounting Key Responsibilities • Implementing and maintaining the CRM • Diary keeping for the department • Organising travel (national and international) for guest scientists and department scientists • Direct marketing campaigns (mainly email campaigns) • Administrative support to HR and accounting

Backpacker

• Oct 2006 - Apr 2008

With a great passion for travel, exploration and challenges I lived and travelled for more than a year and a half in Australia on my own. This journey started in November 2006 and ended in the spring 2008. This taught me to be confident and stand on my own as well as give me the will and guts to make a decision when needed. With a great passion for travel, exploration and challenges I lived and travelled for more than a year and a half in Australia on my own. This journey started in November 2006 and ended in the spring 2008. This taught me to be confident and stand on my own as well as give me the will and guts to make a decision when needed.