Sema Çelikkaya

Senior Digital Communications Specialist at RobotQA
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Contact Information
Location
Istanbul, Turkey, TR
Languages
  • Türkçe Native or bilingual proficiency
  • İngilizce Limited working proficiency

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Credentials

  • Dijital Dönüşüm Mini MBA
    İstanbul Sanayi Odası
    Feb, 2021
    - Sep, 2024
  • Pazarlama Mini MBA
    İstanbul Sanayi Odası
    Feb, 2021
    - Sep, 2024

Experience

    • Türkiye
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior Digital Communications Specialist
      • Apr 2016 - Present

      I took part in the entry of the RobotQA Brand into the foreign market, its participation in various events abroad and the provision of cooperation. I did not ensure the strengthening of cooperation with Turkey. I create marketing strategies, organize website designs and update website content, manage Google advertising processes and lead the team. I took part in the entry of the RobotQA Brand into the foreign market, its participation in various events abroad and the provision of cooperation. I did not ensure the strengthening of cooperation with Turkey. I create marketing strategies, organize website designs and update website content, manage Google advertising processes and lead the team.

    • Türkiye
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • May 2021 - Mar 2022

      I provide the management of social media agency, performance agency, web agency and digital creative agencies in Lova Bedding brand. Together with the social media agency, I ensure that the social media projects of the brand are prepared, the preparation and sharing of the weekly sharing plan are completed. Together with the performance agency, I carry out the processes of preparing, monitoring and reporting the brand's Google ads, social media ads, criteo and programmatic advertising processes. Together with the web agency, I carry out the processes of updating the contents of the website of the brand, realizing special product discounts for the website, controlling the monthly price transitions and adding new products to the website. Together with the digital creative agency, I prepare the visuals to be used for digital advertisements Show less

    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Specialist
      • Jun 2018 - May 2021

      Zadaca, to many global and local companies; is a digital media agency serving in the field of website, social media and digital media advertisements. I carried out projects in the field of social media of brands operating in FMCG and durable consumer goods. Within the scope of these projects; I managed the editing, follow-up, team management and reporting processes by creating strategies specific to brands in line with current marketing and digital trends. I managed the budgeting, content planning, social media analysis reporting and social media crisis processes in line with the targets and strategies of the brands. Show less

    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Specialist
      • Jan 2018 - Jun 2018

      Pinaps Event & 3HR; is an agency that manages the communication processes of Y generation communication of brands, campus events, employer branding and mt programs. I was responsible for designing digital projects for the Y generation of brands operating in FMCG, consumer durables and finance, managing the creative team, planning social media advertisements, and budgeting in line with the targets and strategies of the brands. In addition to the work done with the brands, the agency itself; I managed the planning and activation processes of Employer Brand Summit, Career Plus and Global Career Summit events in digital media. Show less

    • Türkiye
    • Media Production
    • 1 - 100 Employee
    • Social Media Marketing Specialist
      • Mar 2017 - Dec 2017

      Green Production is a production company that produces TV series and feature film projects in Turkey and international markets. I took part in TV series and Youtube channel projects in the institution. I followed which videos should be used in the social media channels of the series, the sharing plans of the videos and the interaction of the shared content. On the Youtube side, I took on the tasks of determining the video content of the channels, following the decor and concept works, and managing the editing and shooting team. Show less

    • Social Media Manager
      • Jun 2016 - Feb 2017

      Tetromino Media is an agency operating in the fields of motion graphics, animation, production, visual effects, and social media. During my time working within the organization, I created strategies specific to brands by following current digital media trends. In line with the targets and strategies of the brands, I provided social media trainings, preparation of social media reports and preparation of social media projects for companies. Tetromino Media is an agency operating in the fields of motion graphics, animation, production, visual effects, and social media. During my time working within the organization, I created strategies specific to brands by following current digital media trends. In line with the targets and strategies of the brands, I provided social media trainings, preparation of social media reports and preparation of social media projects for companies.

    • Türkiye
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Customer Relationship Management Manager
      • Jun 2015 - Apr 2016

      Contactplus Communication Services, all its works based on the public relations sector; It is an agency with experience in different sectors such as e-commerce, informatics, food, ready-made clothing, tourism, education and real estate. During my time at the institution, I worked with brands operating in the fields of e-commerce, tourism, education and consumer durables. I provided strategic communication management, media communication management, event planning and management, sponsorship consultancy services for brands. Show less

    • Türkiye
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Intern
      • Aug 2013 - Sep 2013

Education

  • İstanbul Ticaret Üniversitesi
    Master's degree, Advertising and Strategic Brand Communication
    2020 - 2022
  • Akdeniz Üniversitesi
    Bachelor's degree, Public Relation and Advertising
    2011 - 2015

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