Celia Castellanos
Enterprise Business Development Representative at ChannelSight: eCommerce Intelligence- Claim this Profile
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Spanish Native or bilingual proficiency
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English Full professional proficiency
Topline Score
Bio
Credentials
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Filling the Funnel
Sell Better by JB SalesDec, 2022- Nov, 2024 -
Filling the Funnel
Sell Better by JB SalesDec, 2022- Nov, 2024 -
Digital Marketing
Shaw AcademyJul, 2016- Nov, 2024 -
Development of Innovative products for emerging markets
Tecnológico de MonterreyMar, 2015- Nov, 2024 -
Inbound Sales
HubSpot AcademyOct, 2022- Nov, 2024 -
Google Analytics for Beginners
GoogleDec, 2019- Nov, 2024 -
Inbound Certification
HubSpot AcademyNov, 2020- Nov, 2024 -
Inbound Sales Certified
HubSpot AcademyNov, 2020- Nov, 2024
Experience
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ChannelSight
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Ireland
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Software Development
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1 - 100 Employee
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Enterprise Business Development Representative
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Nov 2021 - Present
I am working closely with Senior Account Executives sourcing new business opportunities across the globe through cold outreaches and qualifying inbound marketing leads. I have generated a total pipeline of €500K+ in the first six months of 2022, with 50% of the Opps being self-sourced new accounts and 50% from the existing account books. Designed tailored email cadences based on the different use cases and personas with a response rate of 10% to 25%. Identified and researched new companies where our solution could be a benefit, and grew the account book by 200%. Prospected CSM accounts proactively identifying and pursuing opportunities for account expansion in 2022. Collaborated with the CSM team members delivering demos and annual reviews, delivering exceptional customer service and ensuring customer satisfaction. Advised clients across the entire e-commerce funnel, providing strategic guidance on consumer journeys, website design, user experience, and marketing tactics to optimise their digital strategies. Show less
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Intercultural Development Programme
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Ireland
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Education Administration Programs
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1 - 100 Employee
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Creative Marketing and Sales Specialist
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Jul 2020 - Jun 2022
Project lead for the marketing activities to enroll students into the Intercultural Development Programme at UCD Graduate Business School. Designed marketing collateral including testimonial videos, marketing videos, and media content, for successful student outreach campaigns which resulted in 700 students enrolled in the co-curricular programme in a timeframe of 6 weeks. Designed an awareness campaign by coordinating and editing promotional videos to reaffirm what ICD means to students and alumni. Part of the advisory board supporting the design and delivery of future marketing events and campaigns for the programme. Show less
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Property Button
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Ireland
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Software Development
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1 - 100 Employee
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Marketing & Sales Operations Executive
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Feb 2021 - Nov 2021
Mapped out the buyer journey and designed website app prototypes to present services to stakeholders and shareholders. Designed marketing collateral and content for email templates, social media, and website according to the brand strategy. Project lead for the redesign and copywriting of all the communications, emails, and the map out of communications processes in line with the new branding. Created Salesforce dashboards and reports to identify trends and optimize revenue streams. Executed Salesforce CRM and content marketing activities to drive traffic from existing and new clients to increase conversion rates. Show less
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Polarn O. Pyret UK & Ireland (Odin Retail Ltd)
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United Kingdom
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Retail
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1 - 100 Employee
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Retail Sales
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Sep 2018 - May 2021
Work as part of a multicultural team reaching targets and continually improving various KPIs including ABV (Average Basket Value) / IPT (Items per transaction), Revenue vs. LY amongst others. Gained customer service mention in the brand’s newsletter for reaching the top three highest sales each week and received a customer service award by scoring 100% in the mystery shopper measuring customer service. Work as part of a multicultural team reaching targets and continually improving various KPIs including ABV (Average Basket Value) / IPT (Items per transaction), Revenue vs. LY amongst others. Gained customer service mention in the brand’s newsletter for reaching the top three highest sales each week and received a customer service award by scoring 100% in the mystery shopper measuring customer service.
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Tipi Tipi Kids
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Fraijanes, Guatemala, Guatemala - remote work
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E-Commerce Specialist
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Jan 2018 - Jan 2019
Developed online sales strategies throughout different platforms used to conduct B2C sales and different digital marketing strategies throughout social media. The customer base grew by 30% in the first 4 months of work and increased 45% the followers and interaction of the brand on social media. Developed online sales strategies throughout different platforms used to conduct B2C sales and different digital marketing strategies throughout social media. The customer base grew by 30% in the first 4 months of work and increased 45% the followers and interaction of the brand on social media.
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Textiles Express
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Textile Manufacturing
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1 - 100 Employee
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Project Manager
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Jun 2016 - Jan 2018
Directed a team of 10 resources and supervised five departments to ensure quality and efficiency throughout the process. Presented market research to head office and shareholders to add new lines of business that increased client base by 50%. Developed people management and leadership skills recognized as a key contributor to the success of the company. Directed a team of 10 resources and supervised five departments to ensure quality and efficiency throughout the process. Presented market research to head office and shareholders to add new lines of business that increased client base by 50%. Developed people management and leadership skills recognized as a key contributor to the success of the company.
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Yical Trading Company, Mexico
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Mexico City Metropolitan Area
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Fashion Retail Intern
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Dec 2015 - Jan 2016
Worked with fashion brands that are in companies such as Target and Walmart, creating new collections for concession brands in-store. Responsible for trend research for Women´s wear and Children's Wear and communicate it through visual content effectively to the wider team. Created seasonal mood boards for different brands. Designed an activewear catalogue for one of the brands called Virtus Extreme. Participated in negotiation meetings with customers. Worked with fashion brands that are in companies such as Target and Walmart, creating new collections for concession brands in-store. Responsible for trend research for Women´s wear and Children's Wear and communicate it through visual content effectively to the wider team. Created seasonal mood boards for different brands. Designed an activewear catalogue for one of the brands called Virtus Extreme. Participated in negotiation meetings with customers.
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Vessel Atelier
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Mexico City Metropolitan Area
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Fashion Design Intern
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Nov 2015 - Dec 2015
Responsible for designing occansionwear for different customers. Supervised samples and the production process Designed the brand´s portfolio tailored to drive more business and increase revenue sales. Created the brand´s production handbook to increase productivity and avoid confusion in the production of garments. Crafted a fabric catalogue to create a better experience for the customers where they are able to choose the fabric they like the most. Responsible for designing occansionwear for different customers. Supervised samples and the production process Designed the brand´s portfolio tailored to drive more business and increase revenue sales. Created the brand´s production handbook to increase productivity and avoid confusion in the production of garments. Crafted a fabric catalogue to create a better experience for the customers where they are able to choose the fabric they like the most.
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Education
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2019 - 2020
University College Dublin
Master's degree, Marketing and Retail Innovation -
2018 - 2019
University of Cambridge
Certificate in Advanced English, English Language -
2012 - 2016
Universidad del Istmo
Industrial Design with Specialization in Clothing, Fashion/Apparel Design
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