Célia Weisé
Senior Digital Marketing Manager at Quintessential Brands Group- Claim this Profile
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Bio
Julien Roche
Célia brille autant par ses compétences techniques à la fois très larges et particulièrement spécifiques que par sa capacité à les transmettre à ceux qui ne les maîtrisent pas encore. Travailler avec Célia fut un enrichissment à la fois humain & professionel qui change le tournant d'une carrière. Merci Célia et à bientôt !
Giuseppe Scaramuzzino
Working with Celia was a pleasure. I found her as a person great expertise and deep knowledge of business solutions. Proactive, energetic and perfectly organized. Brilliant Digital Media Manager. Celia is dedicated, self-motivated, methodical, and very capable. Is always capable of adapting to new working environments. Very positive attitude towards work. I would like to think everything I learned about Digital, Media I learned from Celia. I absolutely would recommend her as Digital Media Manager.
Julien Roche
Célia brille autant par ses compétences techniques à la fois très larges et particulièrement spécifiques que par sa capacité à les transmettre à ceux qui ne les maîtrisent pas encore. Travailler avec Célia fut un enrichissment à la fois humain & professionel qui change le tournant d'une carrière. Merci Célia et à bientôt !
Giuseppe Scaramuzzino
Working with Celia was a pleasure. I found her as a person great expertise and deep knowledge of business solutions. Proactive, energetic and perfectly organized. Brilliant Digital Media Manager. Celia is dedicated, self-motivated, methodical, and very capable. Is always capable of adapting to new working environments. Very positive attitude towards work. I would like to think everything I learned about Digital, Media I learned from Celia. I absolutely would recommend her as Digital Media Manager.
Julien Roche
Célia brille autant par ses compétences techniques à la fois très larges et particulièrement spécifiques que par sa capacité à les transmettre à ceux qui ne les maîtrisent pas encore. Travailler avec Célia fut un enrichissment à la fois humain & professionel qui change le tournant d'une carrière. Merci Célia et à bientôt !
Giuseppe Scaramuzzino
Working with Celia was a pleasure. I found her as a person great expertise and deep knowledge of business solutions. Proactive, energetic and perfectly organized. Brilliant Digital Media Manager. Celia is dedicated, self-motivated, methodical, and very capable. Is always capable of adapting to new working environments. Very positive attitude towards work. I would like to think everything I learned about Digital, Media I learned from Celia. I absolutely would recommend her as Digital Media Manager.
Julien Roche
Célia brille autant par ses compétences techniques à la fois très larges et particulièrement spécifiques que par sa capacité à les transmettre à ceux qui ne les maîtrisent pas encore. Travailler avec Célia fut un enrichissment à la fois humain & professionel qui change le tournant d'une carrière. Merci Célia et à bientôt !
Giuseppe Scaramuzzino
Working with Celia was a pleasure. I found her as a person great expertise and deep knowledge of business solutions. Proactive, energetic and perfectly organized. Brilliant Digital Media Manager. Celia is dedicated, self-motivated, methodical, and very capable. Is always capable of adapting to new working environments. Very positive attitude towards work. I would like to think everything I learned about Digital, Media I learned from Celia. I absolutely would recommend her as Digital Media Manager.
Credentials
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Embaucher et développer sa future force de travail
LinkedInSep, 2022- Nov, 2024 -
Certification Google Partners : Fundamentals, Search , Display
-Mar, 2014- Nov, 2024
Experience
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Quintessential Brands Group
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United Kingdom
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Wine & Spirits
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1 - 100 Employee
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Senior Digital Marketing Manager
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Jan 2021 - Present
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Silversea Cruises
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Monaco
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Travel Arrangements
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700 & Above Employee
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Digital Media Manager
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May 2017 - Dec 2020
In charge of the Worldwide Digital Strategy of Silversea consisting in managing Silversea digital activities and maximizing the growth of high quality traffic volumes on Silversea.com website in order to maximize leads generation (conversion rate maximization and CPA optimization)• Responsible of the digital media budget (19M$): making sure that business objectives are achieved and ROI maximized every year through strategic and tactical digital media decisions• Planning all the digital media activities according to Marketing and Business Objectives• Daily management of PPC campaigns : SEA, Social, Programmatic and Native• Daily management and coordination of agencies and partners • Full onboarding of bidding automation platform (Adobe Media Optimizer) and daily monitoring with partners and agencies • Daily monitoring, reporting and analysis of performances (consists of building dashboards through BI platforms , Adobe Analytics and CRM)• In charge of digital strategic deployments and segments media activation through the DMP (Adobe Media Optimizer) • Landing pages strategy and A/B test implementation• Team management• Internal training and digital evangelization with Media partners Show less
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Digital Acquisition Specialist
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Sep 2016 - May 2017
Managing all PPC (Adwords, Bing, Yahoo), Social, RTB, Native campaigns
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Havas Media Network
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United States
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Advertising Services
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700 & Above Employee
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SEM & Social Media Account Manager
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Jan 2014 - Sep 2016
• Digital Media planning (Objectives, Budget, KPI) • Digital Media Campaigns creation (targeting, segmentation, tracking, traffic management, bidding) • PPC campaign daily management (Adwords, Facebook Business Manager, Linkedin, Twitter Ads) • Performance reporting, analysis and recommendations • Clients’ meeting and training • Team recruitment and training • Clients: Paypal (full onboarding and management on Social Media), BNP Paribas, Emirates, Hermès, Atout France, INSEAD, Orange • Markets: EMEA • Budget: 2M€ Show less
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Chargée de Webmarketing
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Jul 2013 - Jun 2014
• Veille concurrentielle • Activation des leviers du Web : Adwords, Comparateurs, SEO • Gestion et optimisation des campagnes SEA • Mise en place des campagnes d’emailing • Suivi et Reporting des performances via Analytics • Veille concurrentielle • Activation des leviers du Web : Adwords, Comparateurs, SEO • Gestion et optimisation des campagnes SEA • Mise en place des campagnes d’emailing • Suivi et Reporting des performances via Analytics
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Marché du Film - Festival de Cannes
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France
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Musicians
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1 - 100 Employee
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Assistante de direction logistique
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May 2011 - Jun 2011
• Assurer la gestion d'agenda • Gestion des appels et de l'accueil • Création des badges d’entrée VIP & Accès réservés • Participation à l’élaboration d’un système informatisé de sécurité • Tenue des dossiers • Assurer la gestion d'agenda • Gestion des appels et de l'accueil • Création des badges d’entrée VIP & Accès réservés • Participation à l’élaboration d’un système informatisé de sécurité • Tenue des dossiers
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VALMONT Group JAPAN
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Personal Care Product Manufacturing
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1 - 100 Employee
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Assistante Marketing
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May 2010 - Aug 2010
• Étude de marché division Cosmétiques et Spas de Luxe • Observation & comparatif des produits relatifs à la concurrence - Analyse concurrentielle par rapport aux produits cosmétiques de chez Valmont • Tenue d’un fichier gamme de prix produits Cosmétiques • Élaboration de packagings personnalisés • Développer le réseau des contributeurs d’affaires : - Collaboration avec la Chambre de commerce et d’industrie division habillement, mode et cosmétiques pour prendre connaissances des tendances et des opportunités du marché de l’industrie de la mode et cosmétiques au Japon. Show less
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Education
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2013 - 2014
SKEMA Business School
Msc in Web Marketing & International Project Management, Web Marketing, Gestion de projets, e-marketing, e-CRM, e-commerce, risk management -
2011 - 2013
John Molson School of Business, Concordia University
Bachelor's degree, Marketing -
2009 - 2011
SKEMA Bachelor
Bachelor's degree, Gestion et Management
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