President

• May 2023 - Present

Trade Marketing & Digital Intern

• Aug 2022 - Dec 2022

Responsible for Travel Retail operations under APAC region - Assisted the Trade Manager in developing trade tools and ensured operational execution for Travel Retail APAC activations across the 7 regions/Markets. - Project lead who liaised extensively with external suppliers to ensure coordination and quality of trade tools production and delivery to the Markets. - Proposed new customer journey and client experience to enrich Dior shopping experience. - Supported in Chinese-English translation of contents and coordinated translation files. - Monitored and measured the success and presence of Dior’s and competitors’ digital campaigns to continuously optimize performance - Adapted digital assets (banners, visuals, social media content) to respective formats required by e-retailers Show less

Director of Creatives & Communications

• Jul 2021 - May 2022

- Increased followers by 15% since the start of the position (May 2021 vs May 2022)- Planned the portfolio’s content calendar to ensure a smooth flow of postings and events- Responsible for all designing and copywriting matters regarding the club on its Facebook, Instagram, LinkedIn, Telegram Channel and website- Created and distributed an easy-to-use branding guideline to members to ensure posts and captions are consistent and on-brand- Responsible for leading the Creative & Communication portfolio with a team of 18 members- Conceptualized the club’s first Giveaway (9.7% engagement rate) to enhance the club’s visibility and unique visitors to the club’s social media pages- Kickstarted many new educational Marketing-related series such as "The Interns", "Exploring Marketing in Different Industries" and more to increase engagement rate and share valuable insights with fellow Marketing undergraduates- Featured as an interviewee for "The Interns" to share more about my internship key takeaways with undergraduates who are preparing for internships Show less

Member

• Aug 2020 - May 2022

- Responsible for designing posters/visual and copywriting for main event (Annual Fundraising Sales) and weekly social media posters on mainly Instagram

Estee Lauder Summer Digital Bootcamp

• Jan 2022 - Apr 2022

- One of the 16 final teams that made it to finals among 140 participating teams in the APAC region. - Worked on a marketing proposal addressing the topic of "The Future of Sustainable Luxury Beauty". - Bootcamp included mentoring, brand immersion and business case presentation. - Managed to learn more about ELC and its brands and the future of sustainable marketing. - One of the 16 final teams that made it to finals among 140 participating teams in the APAC region. - Worked on a marketing proposal addressing the topic of "The Future of Sustainable Luxury Beauty". - Bootcamp included mentoring, brand immersion and business case presentation. - Managed to learn more about ELC and its brands and the future of sustainable marketing.

Digital Marketing Intern

• May 2021 - Jan 2022

Responsible for brands HERA and Sulwhasoo on e-commerce platforms - Lazada, Shopee, Zalora HERA: - Responsible for researching and planning the latest TikTok trends that suits HERA's brand image - Created and edited content for posting on HERA TikTok account to drive more awareness, engagement and sales to the brand - Participated in HERA's Lazlive in September 2021 to promote new product collection HERA and Sulwhasoo: - Responsible for monthly e-commerce expense tracking, tax invoice submission and digital sales reading for Sulwhasoo and HERA - Conceptualised and designed creatives for Sulwhasoo and HERA e-commerce platforms (such as e-commerce SIS banners, KOL seeding card, product listing thumbnails) - Project leader who strategically planned Sulwhasoo and HERA's Zalora promotional mechanics on Zalora from Oct to Dec and achieved 43% Q/Q growth - Responsible for creative re-adaptation for advertisements and copywriting for feed posts - Responsible for Sulwhasoo and HERA's monthly e-commerce competitors' analysis report Show less

Social Media Marketing

• Sep 2020 - Dec 2020

- Planned the Instagram Content Calendar for 2021 - Created Instagram Post posters and captions for 2021 Q1 - Planned the Instagram Content Calendar for 2021 - Created Instagram Post posters and captions for 2021 Q1

Marketing Administrative Assistant

• Feb 2020 - Jun 2020

- Provide core support to Marketing Department (Singapore and APD) - Coordinate CRM operations with retail stores and POS processes - Facilitate, coordinate & manage most CRM projects, campaigns to enhance retention, members’ acquisition, member’s engagement - Manage and plan the development of in-store promotional materials in a timely manner - Assist in tracking and evaluate of SEA Distributors’ monthly campaigns, promotions and strategic plans for commercial & branding alignment - Responsible for market research and social media contents Show less

Sales Assistant

• Nov 2016 - Sep 2019

- Assisted customers and often received positive comment cards commending my service - Entered sales data meticulously into Microsoft Excel for sales tracking - Often able to hit daily counter sales target - Demonstrated passion in job and patience by communicating effectively with customers of different personalities - Daily store-keeping procedures - Ensure stock levels are well maintained - Process payments with minimal errors - Deep passion assisted in understanding and recommending customers their most suitable skincare products Show less

Brand & Marketing Intern

• Mar 2019 - Aug 2019

- Proofread and edit copy for marketing collateral/website - Conceptualise and write copy for marketing collateral - Liaise with design agencies or freelance designers on production of marketing collateral - Participate in web user acceptance tests - Assist with uploading/updating of web content - Assist with maintaining of property and brand photo library on iWorks and CapitaLand media library - Support colleagues in branding/social media campaigns - Carry out research work to support marketing/branding campaigns - Liaise and work with colleagues on brand and marketing matters Show less