Senior Email Campaign Manager

• Nov 2020 - Present

Freelance Marketing Consultant

• Jul 2020 - Nov 2020

My services include: • Email automation • Email marketing strategy • Email audits • Email deliverability • Email metrics/analytics • List cleaning • Segmentation • Responsive templates and design • Editing/Proofreading • Copywriting • Quality assurance • Landing pages • Sign-up forms • Branding audits • Social media audits I am proficient with Mail Chimp, Constant Contact, Klaviyo, Marketo and Kartra. My services include: • Email automation • Email marketing strategy • Email audits • Email deliverability • Email metrics/analytics • List cleaning • Segmentation • Responsive templates and design • Editing/Proofreading • Copywriting • Quality assurance • Landing pages • Sign-up forms • Branding audits • Social media audits I am proficient with Mail Chimp, Constant Contact, Klaviyo, Marketo and Kartra.

Email Marketing Coordinator

• Apr 2015 - Mar 2020

Created automated campaigns and email flows with Klaviyo, Marketo, Mail Chimp and Constant Contact Maintained email database though manual uploads, created segmented lists and routinely scrubbed lists to ensure higher deliverability rate Utilized A/B testing for subject lines and email designs Collaborated with a team to design templates Designed and updated landing pages to highlight specific products or offers Tracked and analyzed metrics to measure the success of campaigns and automated flows Nurtured leads and re-engaged customers with segmented campaigns Audited campaigns and created an optimized strategy Collaborated with the brand team to create customer personas and update content calendars Show less

Online Content Producer at Spartanburg Herald-Journal

• Dec 2007 - Mar 2015

Generated, updated and managed local and wire content to keep digital platforms current Engaged with readers, addressed questions and complaints from customers, as well as monitored comments on social media and on GoUpstate.com Developed and organized content that encouraged consumption and sharing on social media Monitored analytic data and used it to rotate articles and images on multiple websites as well as other digital products such as mobile, SMS alerts and email newsletters Edited and wrote stories, and included multimedia and interactive features to increase engagement Coordinated with a team to ensure copy was updated, factual, free of errors and informative Provided feedback and direction to staff on troubleshooting and quality of content Show less

News Editor at Anderson Independent-Mail

• 2005 - 2007

Managed copy desk, trained designers, conducted performance reviews and supervised night reporters Oversaw and designed for daily and special sections, such as elections and other niche projects Assisted in implementing a web-first initiative in the newsroomDesigned and edited award-winning South Carolina Press Association front pages and sectionsCoordinated with colleagues on story and image placements for print and online

Assistant News Editor at Anderson Independent-Mail

• 2001 - 2005

Supervised the desk in the news editor's absence and completed assignments under a deadlineServed as a second night editor to ensure copy was well written, free of errors and conformed to AP stylePaginated features and sports pages, when needed, and served as technology editor in planning, designing and editing the tech section weeklyTook an active approach in maintaining daily production deadline goals

Copy Editor at Anderson Independent-Mail

• 2000 - 2001

Collaborated with staff in completing assignments while meeting production goalsWrote headlines, subheads and captions for local, national and syndicated storiesResearched, fact-checked information and raised queries, when necessary, with reportersAttended daily budget meetings to plan, discuss and evaluate placement of content in printpublication

Sports Clerk at Spartanburg Herald-Journal

• 1996 - 2000

Reported on high school football games, track and field, baseball and S.C. Shamrocks soccer Paginated pages, complied briefs and edited wire copy and press releases Trained other clerks in learning the front-end and pagination systems Formulated box scores, wrote roundups and updated standings Reported on high school football games, track and field, baseball and S.C. Shamrocks soccer Paginated pages, complied briefs and edited wire copy and press releases Trained other clerks in learning the front-end and pagination systems Formulated box scores, wrote roundups and updated standings