Head Of Digital Marketing

• Jun 2021 - Present

Determine the digital marketing strategies for the entire Logo Group.Planning, executing and optimizing all SEM, social media and display campaigns.Managing the SEO and content management process of the Logo blog in order to increase organic traffic and lead.Leading website and landing page projects with internal and external teams to improve UI&UX design and increase conversion rate.Measuring, reporting and optimizing the performance of all digital marketing campaigns and company website conversion rates.Developing a digital marketing budget strategy to meet brand/product targets and maximize lead numbers.Working on new ideas to reduce costs and generate revenue.Working to improve the digital visibility and digital communication activities of business partners, Show less

Digital Marketing Executive

• Apr 2020 - Jun 2021

Deciding digital marketing strategies of Logo Yazılım, eLogo, Logo İşbaşı, Logo Payroll brands.Plan,execute and optimize all SEM, social media and display advertising campaigns - achieved %100 lead increase after optimizing budget allocation with performance criterias.Lead SEO and content management process for company blog to increase organic traffic and leads - achieved 80K unique blog visitor monthlyLead web site and landing page projects with internal and external teams to improve UI&UX design and increase conversion rate - achieved %80 increase in conversion rateMeasure, report and optimize performance of all digital marketing campaigns and company web site conversion rates,Develop budget allocation strategy to meet brand/product goals and maximize leads,Working on new ideas to reduce costs & generate revenuesAnalyzing competitors assets to find new opportunities Show less

Senior Digital Marketing Specialist

• Feb 2017 - Mar 2020

Senior Digital Marketing Specialist

• Jun 2016 - Feb 2017

- Segmentation of the customer database and implementing communication strategies for various segments.- Managing adwords - display - social media ads - retargeting - mailing channel to generate traffic according to company strategies- Continuous optimization of digital campaigns to improve ROI.

Digital Marketing Specialist

• Nov 2013 - Jun 2016

- Social Media Advertising Management (Facebook&Instagram&Twitter&Youtube)- Provides content marketing strategy for social media accounts,- Researches new online media opportunities that may benefit the business,- Managing paid, owned and earned media platforms- Manage remarketing strategies to increase retention for existing customers,- Measure and report performance of all digital marketing campaigns, - Project Lead and Product Owner for Social Media Projects

Consumer Loan Product Management Assistant Specialist

• Feb 2012 - Sep 2013

Marketing Intern

• Sep 2010 - Aug 2011

- Support the marketing team in implementation of marketing plans and strategies in all routes to market - Provide support for the review and sign-off of marketing newsletters, in particular Extranews and Partner Essentials - Provide support for tracking PR coverage by preparing monthly and quarterly PR coverage reports - Support hp.com operations by managing the translations of banners and websites communicated by EMEA -Adminisration of social media accounts; Facebook - Twitter. - Support the marketing team in implementation of marketing plans and strategies in all routes to market - Provide support for the review and sign-off of marketing newsletters, in particular Extranews and Partner Essentials - Provide support for tracking PR coverage by preparing monthly and quarterly PR coverage reports - Support hp.com operations by managing the translations of banners and websites communicated by EMEA -Adminisration of social media accounts; Facebook - Twitter.