Cedric Georges

President of the board at Outdoor Sports Valley
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Contact Information
us****@****om
(386) 825-5501
Location
Hünenberg, Zug, Switzerland, CH
Languages
  • French -
  • English -
  • German -

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Experience

    • France
    • Spectator Sports
    • 1 - 100 Employee
    • President of the board
      • Jun 2022 - Present

      OSV is a global leading association in Outdoor sports regrouping more than 550 members and representing 7000 FTE and 5Billions € revenue OSV has a team of 15 executives acting in 6 axis: Start up program, Business development, HR, purchasing, sustainability, innovation, networking OSV is a global leading association in Outdoor sports regrouping more than 550 members and representing 7000 FTE and 5Billions € revenue OSV has a team of 15 executives acting in 6 axis: Start up program, Business development, HR, purchasing, sustainability, innovation, networking

    • Switzerland
    • Sporting Goods Manufacturing
    • 100 - 200 Employee
    • Global Wholesale Executive Director
      • Feb 2022 - Present

      - Executive Board member (direct report to CEO)- Lead of global wholesale channel & organisation and all subsidiaries at Odlo- Drive GoToMarket,Trade Marketing and Customer Service

    • Western Europe Managing Director
      • Sep 2018 - Feb 2022

      - Executive Board Member (direct report to CEO)- Management of full organization (sales, marketing, finance, IT, retail) and P&L of UK, Bene, France, Italy and Iberia. > 60 people- Head of global Sales i wholesale/GTM & Trade Marketing- Results: FY1819 (end June): Net Sales +20%, Profit: +50% reached 20% of net sales

    • General Manager and head of global GoToMarket
      • Jan 2017 - Aug 2018

      On top of GM France- Global Function: Market Strategy & International Accounting (Intersport International, Sport 2000, STMI group)www.odlo.comresults Civil Year 2017: +21% vs. 2016Market Shares Sports Underwear: 28%/ +6pts in 3 years (Highest Ever)Market Shares Running apparel: +2pts L12M (highest growth Market contributor)Multiple joint business agreement signed as strategic brand: double digit growth with all partners.

    • General Manager France
      • Oct 2014 - Dec 2016

      - Full P&L ownership - Management of a multifunctional team >30 people- Design, Enable, Motivate and Execute Go To Market & Marketing strategy- Development of the Odlo Boutiques channel (>25 stores).Results: FY1516: +7%www.odlo.com

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Market Strategy & Planning Director Fabric & Home Care EMEA
      • Nov 2012 - Sep 2014

      Portfolio F&HC Brands: > 5 Brands, around 1,000MM$ for 106 countries in CEEMEA (Central Eastern, Europ, Middle Est, Africa)Both Design & Delivery: Initiative master plan/SRM/Instore strategy to win/Channel action planResults: Dish Franchise: NR=+14%Highest Ever Share in all markets on HDW/ADW (Hungary, Poland,Romania, Turkey, Russia, Saudi)+ White space expansion (ADW launch/ Platinum Launch)+ Channel expansion=> Listing in Biedronka Discounter

    • Customer Director Intermarché
      • Jan 2010 - Oct 2012

      - Handle Business, strategic alignment and commercial negotiation with Intermarche group with head buyers and buying group managers. - Lead deployment of 3 years Joint Business Plans for all P&G brands in FMCG (Ariel, Dash, Gama, Swiffer, M. Propre, Pampers, Always, Alldays, Tampax, Gillette, Oral B, Pantene, Head & Shoulders, Pringles..)- Develop strategical projects with customer (CRM, Multi Brand commercial initiatives, Co-marketing plans, True Scorecarding) incl. successfull multipe year JBP agreement- Manage 4 Account Executives, 2 Trainees et 1 AssistantTurn Over : 2009: 200MM$ 2012: 296MM$ (3 years of double digit growth) Show less

    • Regional Sales Manager South East France
      • Feb 2008 - Dec 2009

      Management of 12 PeopleAll PG food categories- 100$MMRank Top 3 Unit on all Key priorities

    • Key Account Manager Fabric & Home care Auchan
      • Apr 2006 - Jan 2008

      Management of a 10 brands Portfolio (> 60MM$). 2 round of successfull negotiationLaunch of major initiative (ex: Lenor) Leader of category Mangement reinvention on Laundry (Efficient Assortment and re-shelving)

    • Field Sales Representative
      • Oct 2004 - Mar 2006

      Management of 60 Food stores (20 HM/ 40 SM) for 30 MM$.Rank Top 3 sales reps (out of 100) on major key measure including Top priorities

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Assistant Category Manager Leclerc/Systeme U
      • Jan 2004 - Sep 2004

      Working on Leclerc and Systeme U In charge of Beauty and Droguery Categories Working on Leclerc and Systeme U In charge of Beauty and Droguery Categories

    • Luxembourg
    • Manufacturing
    • 700 & Above Employee
    • Assistant Key Account Manager Casino/Provera
      • Jan 2002 - Dec 2002

      Working on Provera and Casino Team All Ferrero Categories Working on Provera and Casino Team All Ferrero Categories

Education

  • Miami University
    Bachelor of Commerce - BCom, Management
    2003 - 2003
  • Audencia Nantes Ecole de Management
    Master of science Marketing & Commercial, Marketing/Marketing Management, General
    2000 - 2004

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