Experience

Green Road NV

• Belgium
• Construction
• 1 - 100 Employee

• Managing Director

  • Mar 2020 - Present

  Green Road, specialist in semi-paved and unpaved roads. www.greenroad.be Green Road, specialist in semi-paved and unpaved roads. www.greenroad.be



Nissan Motor Corporation

• Japan
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Head Of Sales Operations

  • Oct 2018 - Mar 2020



FCA Fiat Chrysler Automobiles

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Country Manager Alfa Romeo & Jeep

  • Jun 2016 - Oct 2018

  Responsible of the business unit Alfa Romeo & JeepEconomics (P&L)Volumes & Market Share: +13% Jeep growth YTD / +50% Alfa Romeo growth YTDLead product-, sales- and marketing team in direct report (“solid line”)“Dotted line” / Matrix organization for Fleet/Finance/After Sales/Logistics/Network

• Network Development Manager

  • Mar 2015 - Jun 2016

  Head of FCA sales & After sales network in Belux market: Fiat, Alfa Romeo, Lancia, Jeep, Abarth, Fiat Professional:* Implementation of sales & after sales processes* Definition of the network capilarity* Close monitoring of network profitability & business management* Head of Alfa/Jeep new CI project: Alfa Romeo & Jeep as premium brands within FCA

• Head of Jeep & Lancia Belux

  • Mar 2011 - Feb 2015

  Re-launch of the Lancia Brand in Belux and contribute to the turnaround of Jeep brandNew Network: merge of Fiat and Chrysler networkNew products: product management, pricing, positioningIn charge of P&L & market share performanceLead product- sales & marketing teamAchievements: * Lancia: 2009-2010: +23% / 2010-2011: = / 2011-2012: +46% * Jeep: 2011-2012: +60%

• Country Manager & Brand Communication Director Fiat Group Automobiles.

  • May 2006 - May 2011

  In charge of the P&L for Lancia on the Belux market.In charge of Brand communication for the Fiat Group Automobiles brands (Fiat; Lancia, Alfa Romeo, Abarth)

• Marketing Manager Alfa Romeo Belgium and Lancia Benelux

  • Aug 2003 - Apr 2006

  Define the marketing strategy in terms of product, pricing, communication, promotion & marginWeekly follow-up of sales, orders, stock & registrationsMajor actor in defining the yearly budget & monthly forecastsMajor achievement: Tripled trading profit in 2003 & +8% registrations



Alcopa

• Belgium
• Investment Management
• 1 - 100 Employee

• Marketing & Sales manager

  • Jan 1997 - Jul 2003

  Head of marketing & sales team. Marketing; product, prices, communication / Sales: team of 3 area managers, in charge of sales targets & commercial policy & promotions.Budget, forecasts & follow-up. Head of marketing & sales team. Marketing; product, prices, communication / Sales: team of 3 area managers, in charge of sales targets & commercial policy & promotions.Budget, forecasts & follow-up.



D’Ieteren Group

• Belgium
• Investment Management
• 300 - 400 Employee

• Marketing Assistant

  • Sep 1992 - Dec 1996

  First step in automotive business: product training, assistant ro product management, market analysis, communication assistency First step in automotive business: product training, assistant ro product management, market analysis, communication assistency