Cecilia Yue

Product Designer at Karat Financial
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Location
San Francisco, California, United States, US

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Mark Ury

I completely ignored my applicant funnel after meeting Cecilia and hired her on the spot. The combo of her finance experience, curiosity, and ability to own the room made her irresistible as the company’s first senior designer. Since then she’s gone on to be the foundation of our key products, sorting out strategy and execution, negotiating with product and engineering, and maintaining the kind of focus and momentum you’d expect from a principal designer with years more experience. I can’t say enough about her—other than

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Experience

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Product Designer
      • Mar 2022 - Present

      From Senior to Lead and now the Sole Designer at Karat, I own the complete design lifecycle of two products, Karat Card and Karat Books. Highlights: Scaling Karat Books: Led end to end design process to digitally transform Karat Books, a traditional accounting service. This involved close collaboration with product, engineering, and marketing teams in an agile environment, ensuring a seamless evolution of the project from initial concept to successful launch. This transformation… Show more From Senior to Lead and now the Sole Designer at Karat, I own the complete design lifecycle of two products, Karat Card and Karat Books. Highlights: Scaling Karat Books: Led end to end design process to digitally transform Karat Books, a traditional accounting service. This involved close collaboration with product, engineering, and marketing teams in an agile environment, ensuring a seamless evolution of the project from initial concept to successful launch. This transformation resulted in significant efficiencies for both our back-office teams and clients. Evangelizing design principles: Created and promoted design principles to establish consistent standards and a common language, which were extensively adopted across product teams. These principles became key references in PRDs, product reviews, and feedback sessions, enhancing team alignment and communication. Growing Karat Card: Improved user growth and retention for the Karat Card by implementing onboarding improvements, rolling out new features, and running marketing experiments. Show less From Senior to Lead and now the Sole Designer at Karat, I own the complete design lifecycle of two products, Karat Card and Karat Books. Highlights: Scaling Karat Books: Led end to end design process to digitally transform Karat Books, a traditional accounting service. This involved close collaboration with product, engineering, and marketing teams in an agile environment, ensuring a seamless evolution of the project from initial concept to successful launch. This transformation… Show more From Senior to Lead and now the Sole Designer at Karat, I own the complete design lifecycle of two products, Karat Card and Karat Books. Highlights: Scaling Karat Books: Led end to end design process to digitally transform Karat Books, a traditional accounting service. This involved close collaboration with product, engineering, and marketing teams in an agile environment, ensuring a seamless evolution of the project from initial concept to successful launch. This transformation resulted in significant efficiencies for both our back-office teams and clients. Evangelizing design principles: Created and promoted design principles to establish consistent standards and a common language, which were extensively adopted across product teams. These principles became key references in PRDs, product reviews, and feedback sessions, enhancing team alignment and communication. Growing Karat Card: Improved user growth and retention for the Karat Card by implementing onboarding improvements, rolling out new features, and running marketing experiments. Show less

    • United States
    • Internet Publishing
    • 1 - 100 Employee
    • Product Designer
      • Dec 2021 - Mar 2022

      Designed Clever's moments feature that lets you easily save a reaction or note at a certain time within a podcast episode. Check out the app on mobile at https://clever.fm/ Designed Clever's moments feature that lets you easily save a reaction or note at a certain time within a podcast episode. Check out the app on mobile at https://clever.fm/

    • Software Development
    • 700 & Above Employee
    • Senior Accountant
      • Oct 2018 - Jun 2021

      Led process improvements within the accounting organization resulting in time savings and a more efficient work flow across global teams. Oversaw the software capitalization process and partnered with engineering and design leads to translate technical projects to the accounting team for bookkeeping. Led process improvements within the accounting organization resulting in time savings and a more efficient work flow across global teams. Oversaw the software capitalization process and partnered with engineering and design leads to translate technical projects to the accounting team for bookkeeping.

    • Business Consulting and Services
    • 700 & Above Employee
    • Senior Accountant
      • Oct 2017 - Sep 2018

      Led multiple external audits within the private technology space. Communicated with company executives on a regular basis and advised them on accounting guidance and the application to their business to help assess risks and opportunities. Led multiple external audits within the private technology space. Communicated with company executives on a regular basis and advised them on accounting guidance and the application to their business to help assess risks and opportunities.

Education

  • University of Waterloo
    Master’s Degree, Accounting
    2017 - 2017
  • University of Waterloo
    Bachelor’s Degree, Accounting and Financial Management
    2012 - 2016

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