Market Research

• Apr 2022 - Present

Sweetening Life

• Sep 2020 - Present

Manager

• Jan 2018 - Aug 2020

Responsible for the creation and management of Ipsos’ Mystery Shopping division, developing a new research area for the company, from the expertise I had acquired during a decade working in that sector. I restructured the team, organized processes, and scanned the area operating system, thus bringing more efficiency for the entire new department. Hence, my team increased 20% of Ipsos' annual revenue with its main Mystery Shopping account in Brazil. Responsible for the creation and management of Ipsos’ Mystery Shopping division, developing a new research area for the company, from the expertise I had acquired during a decade working in that sector. I restructured the team, organized processes, and scanned the area operating system, thus bringing more efficiency for the entire new department. Hence, my team increased 20% of Ipsos' annual revenue with its main Mystery Shopping account in Brazil.

Operations Manager LATAM

• Mar 2011 - Dec 2016

I was head of BARE’s Latin-American operation, expanding the activity in Mystery Shopping projects in countries like Brazil, Argentina, Chile, Mexico and Colombia. Reporting directly to the company’s executives (VPs and C-Levels), I coordinated the regional operation and customer service teams. At this point of my journey at BARE, my team and I got to celebrate the conquest of over 15 great customers in Latin America, besides the fact that I was part of the hiring of 5 managers and more than 50… Show more I was head of BARE’s Latin-American operation, expanding the activity in Mystery Shopping projects in countries like Brazil, Argentina, Chile, Mexico and Colombia. Reporting directly to the company’s executives (VPs and C-Levels), I coordinated the regional operation and customer service teams. At this point of my journey at BARE, my team and I got to celebrate the conquest of over 15 great customers in Latin America, besides the fact that I was part of the hiring of 5 managers and more than 50 employees.

Operations Manager Brazil

• Aug 2010 - Feb 2011

I was responsible for the entire operation in BARE’s Brazilian subsidiary, giving support during the whole process of the company’s national expansion, including personnel recruitment and training, and the company’s commercial expansion, which started to assist new local customers.

Project Manager

• Aug 2007 - Aug 2010

At the beginning of my career at BARE, I was the third employee hired in Brazil. I helped to establish the company’s local subsidiary of Mystery Shopping and Customer Experience specialized research. In Campinas, I was responsible for assisting the main local customer, and for managing the project and the personnel in different departments.

Owner and Manager

• Jan 2001 - Jul 2007

As an entrepreneur, I developed a local market-oriented line of fast-moving consumer goods (FMCG). Besides being the enterprise’s owner, I was responsible for the management of the following processes: - Development of the product and brand; - Management of production and of the trade sector; - Market research and analysis; - Launch of 5 different products; - Opening of 100 points of sale in São Paulo, Campinas and metropolitan zone, Curitiba and Porto Alegre, surpassing the… Show more As an entrepreneur, I developed a local market-oriented line of fast-moving consumer goods (FMCG). Besides being the enterprise’s owner, I was responsible for the management of the following processes: - Development of the product and brand; - Management of production and of the trade sector; - Market research and analysis; - Launch of 5 different products; - Opening of 100 points of sale in São Paulo, Campinas and metropolitan zone, Curitiba and Porto Alegre, surpassing the defined goals, and making the brand known in those regions; - Establishment of a good business relationship with sellers, which led to the brand reinforcement, and to the care with the packaging; - Improvement of the customer experience, specially dedicated to marketing strategies, promotional campaigns, and merchandising. Show less As an entrepreneur, I developed a local market-oriented line of fast-moving consumer goods (FMCG). Besides being the enterprise’s owner, I was responsible for the management of the following processes: - Development of the product and brand; - Management of production and of the trade sector; - Market research and analysis; - Launch of 5 different products; - Opening of 100 points of sale in São Paulo, Campinas and metropolitan zone, Curitiba and Porto Alegre, surpassing the… Show more As an entrepreneur, I developed a local market-oriented line of fast-moving consumer goods (FMCG). Besides being the enterprise’s owner, I was responsible for the management of the following processes: - Development of the product and brand; - Management of production and of the trade sector; - Market research and analysis; - Launch of 5 different products; - Opening of 100 points of sale in São Paulo, Campinas and metropolitan zone, Curitiba and Porto Alegre, surpassing the defined goals, and making the brand known in those regions; - Establishment of a good business relationship with sellers, which led to the brand reinforcement, and to the care with the packaging; - Improvement of the customer experience, specially dedicated to marketing strategies, promotional campaigns, and merchandising. Show less

Marketing and Promotions Coordinator

• 1995 - 1997

- Responsible for the business plan, and marketing strategy of the retail brand from the estate Rio Grande do Sul’s capital. - Planning, organization, coordination and performance of promotional campaigns, and special events to develop the brand; - Management focused on a consumer-centric strategy, and on a customer experience-oriented strategy inside the store; - Coordination of promotional campaigns with advertising agencies, including support to the sellers and assistant to the… Show more - Responsible for the business plan, and marketing strategy of the retail brand from the estate Rio Grande do Sul’s capital. - Planning, organization, coordination and performance of promotional campaigns, and special events to develop the brand; - Management focused on a consumer-centric strategy, and on a customer experience-oriented strategy inside the store; - Coordination of promotional campaigns with advertising agencies, including support to the sellers and assistant to the local press, which increased the brand recall in the region. Show less - Responsible for the business plan, and marketing strategy of the retail brand from the estate Rio Grande do Sul’s capital. - Planning, organization, coordination and performance of promotional campaigns, and special events to develop the brand; - Management focused on a consumer-centric strategy, and on a customer experience-oriented strategy inside the store; - Coordination of promotional campaigns with advertising agencies, including support to the sellers and assistant to the… Show more - Responsible for the business plan, and marketing strategy of the retail brand from the estate Rio Grande do Sul’s capital. - Planning, organization, coordination and performance of promotional campaigns, and special events to develop the brand; - Management focused on a consumer-centric strategy, and on a customer experience-oriented strategy inside the store; - Coordination of promotional campaigns with advertising agencies, including support to the sellers and assistant to the local press, which increased the brand recall in the region. Show less

Logistics Analyst

• Jan 1994 - Dec 1995

- Responsible for providing support to the sales sector, tracking the products’ distribution, reporting directly to the department’s manager; - I implemented a new strategy for the logistic distribution flow, which led to an improvement of 80% in the equipment distribution. - Responsible for providing support to the sales sector, tracking the products’ distribution, reporting directly to the department’s manager; - I implemented a new strategy for the logistic distribution flow, which led to an improvement of 80% in the equipment distribution.

Promotions and Merchandising Assistant

• Jan 1993 - Dec 1993

Public Relations Internship

• Jan 1991 - Dec 1992