Experience

Center for BrainHealth

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Digital Brand Manager

  • Jan 2019 - Present

  - Lead marketing strategy to create awareness and brand value for Center for BrainHealth, focusing on digital channels while overseeing other initiatives and communications needs. - Work with executive team to change perception and understanding of brain health to engage people to mange their own brain health at earlier stages of life. - Managed rollout of new website on headless CMS in 2021. - Lead marketing strategy to create awareness and brand value for Center for BrainHealth, focusing on digital channels while overseeing other initiatives and communications needs. - Work with executive team to change perception and understanding of brain health to engage people to mange their own brain health at earlier stages of life. - Managed rollout of new website on headless CMS in 2021.



AFL - Analytical Food Laboratories, INC.

• United States
• Biotechnology Research
• 1 - 100 Employee

• Marketing Consultant

  • Sep 2016 - Present

  - Guide marketing strategy and planning for a leading analytical lab in the united states, recently acquired by Tentamus Group, a conglomerate in Germany. - Worked with Founder and President to establish Marketing goals and objectives and provide leadership on implementation of communication, advertising, social media and other marketing efforts. - Guide marketing strategy and planning for a leading analytical lab in the united states, recently acquired by Tentamus Group, a conglomerate in Germany. - Worked with Founder and President to establish Marketing goals and objectives and provide leadership on implementation of communication, advertising, social media and other marketing efforts.



The TransSynergy Group

• Information Technology & Services

• Senior Consultant

  • 2009 - Jan 2019

  - Advised companies on marketing planning and growth strategies; review and implement overall message consistency and communications, create and execute marketing programs; manage website design and optimization, create and analyze customer base profile & targeting. - Managed internal marketing (website, email and print); lead redesign of new website in 2017 - Advised companies on marketing planning and growth strategies; review and implement overall message consistency and communications, create and execute marketing programs; manage website design and optimization, create and analyze customer base profile & targeting. - Managed internal marketing (website, email and print); lead redesign of new website in 2017



Register.com

• Technology, Information and Internet
• 1 - 100 Employee

• Director, Marketing

  • Aug 2002 - Dec 2003

  Managed $10MM marketing budget to drive new domain name registrations and website building services through online, direct, affiliate and other acquisition programs. Managed $10MM marketing budget to drive new domain name registrations and website building services through online, direct, affiliate and other acquisition programs.



United Online, Inc.

• Technology, Information and Internet
• 100 - 200 Employee

• Vice President, Marketing

  • Aug 2000 - Aug 2002

  • Directed department with $30MM budget and $100MM in revenue; implemented programs in marketing areas including subscriber acquisition and retention, advertising, and portal/Web site production and design• Established and directed in-house production and design functions including traditional and online advertising, Web site development, direct marketing and fulfillment

• Director, Marketing

  • Jul 1999 - Aug 2000

  • Directed department with $100MM budget and $80MM in revenue; implemented programs in marketing areas including subscriber acquisition and retention, advertising, and portal/Web site production and design • Established and directed in-house production and design functions including traditional and online advertising, Web site development, direct marketing and fulfillment


Interbrand
• Advertising Services
• Consultant

  • Mar 1998 - Mar 1999


Verizon (prior GTE)

• Management Development Program

  • May 1996 - May 1998

  Prior as GTE Prior as GTE


Leo Burnett
• 1 - 100 Employee
• Brand Manager Intern

  • May 1995 - Sep 1995