Marketing Director

• Jun 2023 - Present

International Business Development - Marketing and Communication

• Dec 2020 - May 2023

Make strategic recommendations to support the development and deployment of the firm's international marketing & communication plan in a customer and business development oriented strategy.Take ownership of brand equity, brand identity, PR programs, integrated digital and off-line communication plan, distinctive clients communication and lead generation.Lead implementation and achievement of communication to increase awareness and customer centrix approaches in tax and legal areas.Enroll the marketing and communication teams across 85+ Fidal offices to build credibility and accountability with internal stakeholders.Work closely with global service firms and preferred partners to build new growth business models and develop synergies to respond to global clients needs. Drive marketing, digital and communication plan to set the vision and develop unyer, a new game changer organization and expand the reach, business impact and global perspective of this new type of network. Legal & Tax advisory are coordinated with strong business partners abroad : WTS, international tax network and best friends legal law firms.Management of external international agencies including creative, press relations 3rd parties to deliver outstanding marketing and communication activities. Show less

Head of Business Dev - Marketing & Communication - Paris Office -

• Jun 2019 - May 2023

Provide recommendations on Marketing, Communication and Business Development strategies and tactics to support the company business through an outstanding client focus and client engagement as well as a strong modern image for all Go to market and tender activities across all business lines.Strengthen marketing and communication capabilities and strive for customer excellence within the cross functional teams and set a strategy and program for the voice of the customer.Drive and execute marketing and communication operational plans including :- Off line and social media Communication to drive growth and retention (PR, digital plans, brochures, Linkedin.)- Ranking of law firms- B2B Event management (remote and face-to-face events)- Customer data, customer portfolio management to develop audiences and customer cross-selling.- Customer targeting : segmentation, Database for marketing campaigns.- Market Studies- NPS program to increase client advocacy- Establish KPI and dashboards to follow up our portfolio and customer cross-selling performance.- Budget process.- Management of the tender team Show less

Senior Sales Marketing and Digital Consultant - Strategy and Operations

• Jan 2018 - May 2019

As a freelance and independent consultant : - Competitive Benchmarking and Strategy to optimize Brand positioning and Customer Experience for Small and Medium Enterprises. - Recommend and implement Digital and multi-channel communication - Training, Coaching and Change management As a freelance and independent consultant : - Competitive Benchmarking and Strategy to optimize Brand positioning and Customer Experience for Small and Medium Enterprises. - Recommend and implement Digital and multi-channel communication - Training, Coaching and Change management

Director of Marketing And Business Development

• Sep 2016 - Dec 2017

Create innovative marketing solutions to develop strong value propositions for Pharmacists and patients, drive to-store implementation and monitor results : - Launch and promotion of a B2B market place to help pharmacists manage their points of sales : manage prices and profit, develop customer loyalty and retention through content and services, develop support for points of sales reengineering. - Launch and promote a B2B2C app to enhance customer relationship through innovative services. - Manage private label OTC products portfolio in Health and Hygiene Care : marketing plan, pricing, distribution strategy. - Lead Customer Experience Approach through a dedicated team managing omni channel campaigns, customer data insights and CRM strategy. - Ensure excellent visibility at the POS - Define communication plans and tactics to increase awareness and promote the services (PR programs, advertising campaigns) - Train sales force and internal change program leadership towards customer centric approach. Show less

Customer Experience and Omnichannel strategy Director

• Jul 2014 - Sep 2016

- Omni channel communication and marketing activation strategy in B2B and B2C : digital, social Media, Web Conferences solutions in Rx and OTC - CRM excellence and customer data insights - Digital Change Management leadership program from Board members to sales force. - Work in collaboration with the global and regional digital acceleration teams to deliver best in class digital programs and fuel strategic innovation plans. - Digital and Marketing Innovation : partnership and mentoring with top Graduate Schools to create and innovate breakthrough services. Show less

Digital and multichannel marketing director

• Jun 2011 - Jun 2014

Global digital core team memberDevelopment and implementation of digital projectsBest practices and training at EMEA level. Lead digital omni channel strategy for France : mobile apps, webcasts, cross channel communication campaign, social media, data analytics Change management with marketing team to infuse digital vision into brand plans.Train and develop expertise on SEO, SEM, content strategy and CRM External orientation to benchmark best practices outside the pharma industry. Show less

Head of CRM & Customer insight

• Jul 2008 - Jun 2011

Development of a strategic CRM approach : switch from a brand segmentation to a customer focus segmentation. Alignment of Marketing strategy and tactics for each Key Segment : key messages, content, Reach, frequency, optimized channel mix and ressources (Sales Rep, Call, E-detailing, Emailing, digital...)

Marketing Excellence Director

• Jun 2006 - Jun 2008

Head of Brand Building Excellence Team - 12 people team- Reporting to Unilever France Chairman.- Expertise development on below the line activities and investments :Best marketing mix, ressource optimization, investments choices .- Off-line and On-Line B2C CRM program :Content and promotional strategyConsumer Insights generation based on data analyticsPartnership with major retailers to optimize loyalty programs and consumer retention. - Lead the « Win with Customers » program : innovative market research methodology to recommend the optimal customized assortiment per banner and store. Train category management et marketing teams. Show less

Shopper Insight Market Research Manager

• Apr 2005 - May 2006

Pilote in France a unique "Holistic Shopper Understanding" Market Research methodology to analyse and generate insights and optimize Customer Shopping experience (channel, retailers, type of shopping baskets..). Design and recommend opportunities to differentiate assortment, promotion packs, merchandising ....Data analyticsInsight generationStrategic partnership with main panelists (IRI, Nielsen) to reformat POS data (per category and per basket)

Retail National Account Director : Auchan, Carrefour, Intermarché, Provera,

• Dec 2000 - Apr 2005

Lead Business Account Management team with French main retailers : Carrefour - Auchan - Intermarché - Provera Head of the Customer dedicated commercial team - a 6 person management team-Business Relationship Annual contracts and negotiations Merchandising and New Beauty concept with Intermarché : POS material, category allocation, performance monitoring, customer service

European Brand Manager Hair Care

• Apr 1999 - Dec 2000

Lead innovation funnel and manage regional and local "go to market" projects in Hair Care : launch of Timotei Styling range, relaunch Timotei Wash & CareCommunication and ADV Strategy across Europe.Lead the regional Hair Care Product managers' network and organize bi-annual regional workshops.

Personal Care and Beauty Category Manager

• Sep 1996 - Apr 1999

Build Profit and Sales TO Growth Strategy on Beauty categories (Dove brand, local Hair Care brands, Ponds Skin Care ) Commercial and category operational strategy

Sales Force manager

• Aug 1995 - Sep 1996

Manage local business development at the POS level on Personal Care market. Responsible for the Commercial business and the 4Ps Marketing Mix execution