Experience

Barcats
• Australia
• Staffing and Recruiting
• 1 - 100 Employee
• Head of Partnerships & Training AUNZ (6 month temporary contract)

  • Jan 2023 - Present


Luxury Chocolate Industries

• Australia
• Retail

• Head of Corporate Partnerships

  • Dec 2021 - Dec 2022

  Representing Patchi’s official expansion into ANZ market, the luxury brand operates over 140 stores, over 21 countries across MENA, US, Canada, EU, UK, and Asia. I was brought on to launch the brands debut in this region by building a customer centric strategy that is measurable, and culturally/ regionally specific. The AU/NZ team under my leadership has grown to include 4 members, as well as collaborative working relationships with internal stakeholder teams across [Marketing, Sales, Logistics/ Warehouse, E-Commerce, IT, executive level directors]. Show less



Pusher Espresso

• Co-Owner

  • Jun 2018 - Dec 2022

  Created successful cafés and kiosks, with a mission to operate a low waste footprint with an emphasis on sustainability, where quality products are sourced locally and connection to community is at its heart, creating a space that provides meaningful conversation and connection to upwards of 2000 customers weekly. Today, the business has grown to include 3 venues across Sydney. In this role I designed and implemented the product strategy and increased revenue streams to include external catering contracts and a retail outlet, the cafés have been featured in articles highlighting our sought-after coffee, food, and customer service. Customer service – Our cafes are built on word of mouth, and customer recommendations and online reviews. Strong importance is placed on our customer experience, recognising regulars by developing meaningful exchanges and supporting our local community. Show less



HS Celebrants

• United Arab Emirates
• Events Services

• Co-Owner & Celebrant

  • Jul 2016 - Dec 2020

  Designed a bespoke custom-built Wedding/ ceremony planning platform, that allows collaboration between bride and celebrant, prioritise tasks, connect with suppliers and track ceremony goals. Secure online booking system from lead generation through to conducting / organising a couples wedding ceremony. - Headed an online agency of 5-6 independent celebrants, with an focus on hiring diverse celebrants that can best meet the needs of a very multicultural clientele. - Strong customer relationship managing couple bookings and all communications, Celebrant management, profile promotion and stakeholder management. Proven success in networking with clients and attending wedding industry events. - Adjusting the business to meet the changing needs of clients, while motivating and inspiring staff to hit productivity goals. - Lead content creation for the front end website, HS Planning suite, celebrant and couple wedding / ceremony resources and planning materials. Video production for all celebrant profiles. - Ensuring that all revenue goals are met with experience drafting company policy and financial projections Show less



ThinkZenMedia

• Spain
• Advertising Services
• 1 - 100 Employee

• Business owner / Director of Marketing & Business Development

  • Mar 2010 - Jun 2018

  Think Zen Media specialised in Digital Marketing and Media Solutions for B2B companies looking for an external team of branding specialists to enhance their brand positioning, build awareness and help increase market share. We assisted startups and small businesses plane and execute projects from initial concept design through to go-to-market. We specialised in delivering online and interactive marketing solutions and social media strategies for key SME and NGO clients in particular, AdZouk, Pink Caravan, Sharjah Business Women's Council. Show less



AdZouk

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Digital branding and Customer journey consultant

  • Mar 2014 - Mar 2018

  Is the only Google certified publishing partner (GCPP) for the MENA region. They partner with a mass scale of advertisers and premium publishers, both regionally and globally and help monitise them effectively. My role saw me to assist them to modernise their company branding and digital footprint, to meet the needs of both the Advertising and Publishing customer base, while designing a website and ticking system that seamlessly integrated with other tools, data, and communications across all departments to ensure smooth customer interactions and fewer miscommunications within complex operations. In addition to overseeing website design, graphic design, corporate branding, SEO, corporate event design / management, online newsletters, blog writing, social media & Bi-Lingual video production. - Support sales team with sales material, presentations and online lead-generation, and email marketing - Creation of bespoke Publisher Dashboard (insights for publishers in real-time from Google's DFP) and AdZouk ticketing and customer system (Advertiser & Publisher). - Designed and managed AdZouk's website - www.adzouk.com Show less


Sharjah Business Women Council
• United Arab Emirates
• Executive Offices
• 1 - 100 Employee
• Membership Marketing Manager - Consultant

  • 2012 - 2013


Pink Caravan

• Non-profit Organization Management

• Chairperson & Head of Innovation and Technology Committee

  • 2010 - 2012

  www.pinkcaravan.ae www.pinkcaravan.ae


Done Events
• France
• Real Estate
• Event Manager (Previously Hafeet Events)

  • 2008 - 2010