Director, YFS Wellness Centre

• Oct 2020 - Present

• Responsible for day-to-day management of the YFS Wellness Centre services providing various mental health and wellness services for students and community members• Provide other general support and assistance to students. Duties include maintaining the physical office space and supporting students on a case-by-case basis through support referrals• Successfully transitioned all aspects of the Wellness Centre online during COVID, including taking all support services, events, referrals and promotions virtual • Work with the Executive Committee to plan, coordinate and implement all wellness programming and services of the Student Union• Conduct research on policies, laws, regulations processes and services to strengthen the efficacy of the Centre• Responsible for relationship building with Wellness, Health and Survivor focused organizations both on and off York University Campus, expanding its referral network• Write and recommend equity-based and wellness-based issues and operation policies for the Students’ Union; provide sound recommendations for policy changes to the University Administration • Responsible for the advertising and promotion of the YFS Wellness Centre including social media campaigns and website development• Manage multiple part-time staff to assist in running the Centre, including staff recruitment, selection, supervising and training Show less

Director, Programming and Events

• May 2016 - Oct 2020

• Successfully organized all aspects of annual $200k Concert for 5,000 capacity indoor and outdoor venues, including all contract negotiation, talent buying, safety management, supplier coordination, paid duty and security deployment, stage management, staffing and hospitality. Artists include Major Lazer, Big Sean, Alessia Cara, Tory Lanez, Machel Montano and Koffee• Planned, implemented and executed all social, educational and equity- based events programming at York• Responsible for building and maintaining all event supplier relationships• Responsible for all event promotions and communication strategies, engaging executive committee, board of directors and volunteers to implement marketing initiative, including print materials, social media branding, content development, email marketing, talking points, and creating new media strategies• Successfully secured over $100,000 in sponsorship annually; created unique and customized opportunities and strategic partnerships to engage corporate and local businesses; negotiated all sponsorship contracts• Devised content calendar and worked together with a graphic designer to develop promotional content • Managed multiple contract staff assisting in sponsorship and event coordination. Responsible for hiring, training and supervision• Built a Volunteer Program, overseeing 100+ members annually. Responsible for training, coordinating scheduling and devising retention strategies. Show less

YorkFest Orientation and Sponsorship

• May 2016 - Oct 2020

• Worked with the Executive Committee to plan, coordinate and execute a week long roster of events on behalf of the York Federation of Students (central student union at York U) to organise YorkFest, the largest welcome week event held on any University or College campus across Canada• Oversaw all other logistical and operational aspects of YorkFest week• Curated and booked headliner and supporting talent for Yorkfest annual concert• Acts included:• Alessia Cara, Aluna George, Tory Lanez, 4-Korners, Major Lazer, Big Sean, Lissa Monet, Nino Brown, Bambii, Machel Montano, Walshy Fire and Koffee• Executed and ensured the fulfillment of contractual obligations with event talent, agencies and other appropriate entities• Secured all event production requirements for Yorkfest annual concert such as sound, lighting, staging, hospitality, decor, site management, coordination of event support staff and volunteers, and ensuring the event runs smoothly.• Responsible for assessing space requirements, booking of appropriate venues, and securing necessary permits and permissions.• Oversaw load-in, setup, and strike of lighting, sound and other technical equipment where applicable. Show less

Director, Clubs Services and Outreach

• Apr 2013 - May 2016

• Provided Communications and outreach strategies for over 300 Campus ratified student groups• Managed over 300 distinct budgets and accounts for all groups and oversaw distribution of funds• Mentored and assisted with event planning and communication strategies for Campus Groups• Developed and managed a ‘bulk purchasing program’ for student groups' to purchase branded merchandise

Production Manager and Tour Assistant

• Aug 2017 - Apr 2023

• Tour coordination including being responsible for merchandise set-up and sales, financial reconciliation, artist advance, load in and load out for live shows, hospitality and technical support • Assist with production and stage management of live performances • Provided Creative direction and Styling on photo and video shoots for promotional and content development for music artists (Snotty Nose Rez Kids, The Sorority, Lex Leosis) • Stylist for album art, live show and public appearances • Assisted with artist roster branding and release strategies • Completed administrative work including contracts, spreadsheets, tour grids, and financial reports Show less

Featival Curator and Stage Manager

• Jan 2016 - Jul 2018

• Booked and programmed talent (over 60 artists and performers) for five days of unique arts & cultural programming with local and international artists. Focused mainly on LGBTQIA Youth, Middle Eastern, Queer Latin-X & Afro-Caribbean live programming • Communicated with artist agency & management, negotiated performance fees and contracts, staying within approved budget • Coordinated and negotiated all artist advance including travel, accommodation, transport, tech requirements and hospitality • Acted as day-of-show Stage Manager including being responsible for artist relations' during Festival Show less

Marketing and Events Manager

• Jan 2012 - Apr 2013

• Developed and implemented engaging and successful marketing and promotional strategies through strategic advertising for the events and services of the Student Centre and The Underground Restaurant • Event coordination and event venue sales for Underground Campus Restaurant including catered conferences and galas, faculty & student events, Pub nights, and live music nights • Trained entry-level staff and managed events logistics team on company protocols, best practices and procedures as well as oversaw the work of graphics, advertising, social media and promotions staff Show less

Account Manager

• Feb 2011 - Nov 2011

Account Executive

• Mar 2009 - Feb 2011

Communications Executive

• Sep 2008 - Mar 2009

Media Relations and Communications Specialist

• Jun 2008 - Sep 2008

Account Coordinator

• Jun 2007 - Aug 2007

Court Protocol and Information Officer

• Jun 2006 - Aug 2006