Experience

Wandering the Future

• Netherlands
• Research Services
• 1 - 100 Employee

• Founder & Creative Director

  • Nov 2014 - Present

  Wandering the Future - a leading trends and future forecasting agency specializing in strategy & concept development. We help businesses stay ahead of the curve by providing expert insights into emerging trends, market shifts, and changing mindsets.Our team use a combination of research, data analysis, and creative thinking to identify and analyze the opportunities and challenges that lie ahead. We then work closely with our clients to develop innovative concepts and strategies that capitalize on these trends and position them for success in the future.Highlights of WTF’s previous and current projects and cooperations:- BNP Paribas- Heijmans- E.ON - Deutsche Telekom- Wonen Limburg- Dubai Future Foundation- Volkswagen- Ministery of Education UAE- P&G Creative Session- Futur-U educative game development- Avondgasten European Parlement Show less

• International Keynote Speaker | Managment by Speakersacademy

  • Jan 2015 - Present

  Amongst Others:* TedX StrijpS - An Indecisive Future* LaFutura Shanghai - Future of Retail* STEP Conference Dubai - Smart City Panel Discussion* LOGIN Conference Vilnius - A day in the life of 2030* LaFutura Singapore - Social Trend Value* CVO Rotterdam - Future 2032* Tallin Retail Conference 2017 - The Future of Retail* The Next Student Conference - ConsumerTrend Keynote* LaFutura Dubai - Future of Mobility Volkswagen* IM WORLD 2017 Romania - Future of internet & mobility* Dear Future Festival - Future 2030* MELANO - Future of Retail* Ministry of Education UAE - Wandering the Educational Future* PROVADA - Future or Real Estate* LaFutura ITN Netherlands Event - Big Data, So What* Moderation ITN Austria Show less



CEOs FOR FUTURE

• Austria
• Non-profit Organizations
• 1 - 100 Employee

• Member Of The Board Of Advisors

  • Nov 2020 - Present

  CEOs FOR FUTURE ist ein gemeinnütziger Verein zur Förderung und Beschleunigung einer nachhaltigen Transformation von Wirtschaft und Gesellschaft. Der Verein versteht sich als unabhängige Plattform für Topmanager:innen, die Verantwortung für heutige und zukünftige Generationen ergreifen und eine wirtschaftliche Zukunft im Einklang mit den vorhandenen Ressourcen unseres Planeten aktiv gestalten wollen. Ein wichtiger Fokus ist der Dialog mit der Jugend, der Generationenaustausch und die Zusammenarbeit zwischen Führungskräften und jungen Menschen auf Augenhöhe. #GemeinsaminsTunkommen Show less



La Futura - Global Trend Network

• Germany
• Market Research
• 1 - 100 Employee

• Member Of The Board Of Advisors

  • Feb 2021 - Present

• President

  • Nov 2017 - Feb 2021

  trend- and innovation network to bridge the gap between trends, innovation and tomorrow‘s opportunities. LaFutura connects industries and experts to the finest business network. The Global Trend Network is not just about being a member in one more network or association. We want to build an active network of engaged members, collaboration and future thinking.

• Community Manager

  • Nov 2016 - Nov 2017

  trend- and innovation network to bridge the gap between trends, innovation and tomorrow‘s opportunities. LaFutura connects industries and experts to the finest business network. The Global Trend Network is not just about being a member in one more network or association. We want to build an active network of engaged members, collaboration and future thinking.



Humanized Tech Award

• Netherlands
• Non-profit Organizations

• Co-Founder

  • Feb 2019 - Present

  We develop and use technology because it is possible. But where is the balance with humans and humanity? We encourage people and companies, to develop and implement technology in a way that puts people and humanity at the center. We have the ambition that the dialogues we call lead to a blueprint for future technological developments. An initiative by Wandering the Future & RobotXperience We develop and use technology because it is possible. But where is the balance with humans and humanity? We encourage people and companies, to develop and implement technology in a way that puts people and humanity at the center. We have the ambition that the dialogues we call lead to a blueprint for future technological developments. An initiative by Wandering the Future & RobotXperience



Beiersdorf

• Germany
• Personal Care Product Manufacturing
• 700 & Above Employee

• Trend Expert | External

  • Aug 2020 - Jun 2022

  As an external trend expert, I'm supporting the Consumer Trend & Scouting department of Beiersdorf AG. with future researches, category trend reports & global research. As an external trend expert, I'm supporting the Consumer Trend & Scouting department of Beiersdorf AG. with future researches, category trend reports & global research.



Trend Union / Studio Edelkoort

• Trend Writer Trend Tablet

  • Mar 2015 - Nov 2018

  Trend Tablet by Lidewij Edelkoort is a free platform that aims to explain how trends grow, evolve and flow by showing examples of impactful changing attitudes. Trend Tablet aspire to help others to better perceive and understand trends that interact with our daily life through inspiring stories. As a trend writer I am busy signalizing these changing before analyzing them. As Trend Tablet caries out a specific identity it is of added value to make sure a trend example suits this identity. Moreover, I'll but my findings into inspiring and under stable stories for our everyday readers. Show less



TRENDONE GmbH

• Germany
• Research Services
• 1 - 100 Employee

• Freelance Trend Researcher

  • Dec 2014 - Nov 2018

  At TrendOne "Future for Business" is being created. TrendONE is a trend research and creative innovation consultancy, a driving force for innovation. TrendONE believes that major changes have small beginnings and new innovations arise at the interfaces between people, markets, technologies and businesses.The identification of trends is the basis for all products and services. My task as a Trend Scout is to find "signals" - tiny signs that point towards larger developments. Better known as micro-trends. This can be new marketing campaigns, intelligent technologies & apps, new online business models or innovative products. Show less



Teach the Future

• United Kingdom
• Political Organizations

• Chief Community & PR + Ambassador

  • Jul 2016 - Jul 2018

  "Never underestimate the power of a small group of committed people to change the world. Indeed that is the only way it happens." -Margaret Mead- Teach the future is an organization that sees an education system that teaches futures thinking to secondary and college students as a routine subject. The main goal is to provide support and resources to at least 1,000 educators actively teaching futures thinking in their classrooms. As an ambassador and Chief Community & PR I will ensure for advising, organizing and containing the TtF community, collect new community members, organise and distribute content for media channels and most important of all, spread the word of TtF and create support. Show less



Trendsobserver

• Online Audio and Video Media
• 1 - 100 Employee

• Invited Applied Researcher Trends & Innovation

  • Jan 2016 - Jan 2018

  Trends Observer is an international trends & innovation platform, dedicated to the scientific development of Trends Studies. It is managed by the "Trends Observer - Consumer Culture and Innovation" research group. The involved team has been working for over five years in the development of innovative methodologies and concepts, in order to present the most accurate and recent developments in Trend Studies for Innovation. As an invited Applied Research Trends & Innovation Expert I contribute to Trends Observer in the form of articles, projects and permanent research with the goal to spread the vision of Trends Observer in the world of Future Studies and Business. Show less



Fontys Hogescholen

• Netherlands
• Higher Education

• Independent Research & Creative Concept Developer Alumni

  • Jan 2015 - Oct 2017

  For Fontys International Lifestyle studies I'm conducting research regarding a suitable Alumni Concept for graduated students at this specific academy. On the basis of research I'll be developing a creative concept that fits both the identity of Fontys ILS as also the Alumni students of this higher education. For Fontys International Lifestyle studies I'm conducting research regarding a suitable Alumni Concept for graduated students at this specific academy. On the basis of research I'll be developing a creative concept that fits both the identity of Fontys ILS as also the Alumni students of this higher education.



Gemeente Maastricht

• Netherlands
• Wellness and Fitness Services
• 1 - 100 Employee

• Trend Expert / Creative Concept Developer

  • Sep 2014 - Sep 2017

  Under the leadership of creative communication agency Yongbloed and commissioned by Gemeente Maastricht, the "ontwikkeltank" has been developed. This innovative youth participation project is focussed on developing a product/service regarding to healthy sexual behavior of Maastricht's youngsters. A one year long project that will be "young, inspiring and different" My participation in "de ontwikkeltank" will be as a trend expert whereby I will sketch an image of the current zeitgeist and trends regarding to the target group. Furthermore I will lead the creative sessions and give my input on the final conceptdevelopment Show less



tw:in

• Netherlands
• Market Research

• Happy Spotter

  • Aug 2014 - Aug 2017

  As part of this network of savvy spotters, I signalize and discover innovations around the world which support the trends trendwatching.com track. From major brands to small businesses, from low-income to luxurious, from urban to rural, from Beijing to Boston. As a spotter I am curious and observant, open-minded and innovation-savy and moreover, I have a big love for Trends. As part of this network of savvy spotters, I signalize and discover innovations around the world which support the trends trendwatching.com track. From major brands to small businesses, from low-income to luxurious, from urban to rural, from Beijing to Boston. As a spotter I am curious and observant, open-minded and innovation-savy and moreover, I have a big love for Trends.



ROZENBROOD

• Netherlands
• Business Consulting and Services
• 1 - 100 Employee

• Trend Researcher

  • Jun 2016 - Jun 2017

  Rozenbrood is convinced that the start of the future is already visible in the world that surrounds us. Especially in our visual culture one can find early sings of our every changing Zeitgeist. Rozenbrood analyses these findings on trend values and passes them on to their audience through stirring presentations,including the tools to do it their selves. As Rozenbrood believes trend watching is a serious occupation they have a trendacademy where they teach others the skills that are needed. As part of the Rozenbrood team I work for both Rozenbrood Prognosis & Strategy as well as the Rozenbrood Trendacademy. Within the Prognosis & Strategy part of Rozenbrood I am active as a trend researcher and contribute to their future researchers with result in trend presentations a new strategies. For the Trend Academy I am active a event planner and contribute to organizing Rozenbrood's Picturing the Future event as well as their teaching modules. Show less



Next Big Thing

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Freelance Trend Researcher

  • Feb 2015 - Nov 2016

  Next Big Thing is a consumer trends consultancy that provides early warning of future consumer trends by William Higham. Next Big Thing uses consumer research and systematic analysis of change patterns and cultural dynamics, to help clients identify and target new consumer markets. Tailoring trend interpretation and trend and innovation workshops provide actionable, innovative business solutions for today – and tomorrow. As a freelance Trend Researcher I conduct research regarding the current trends expanded by William Higham, to substantiate his findings and to inspire him with new products, services our concepts that underline his future focussed vision. Show less



Francq Colors Trend Agency

• Freelance Trend Specialist

  • 2015 - 2015

  At Francq Colors Trend Agency I've been set in as a trend specialist on both sociologic background research as well as visual translation of selected current trends with a focus on color, materials and structures. At Francq Colors Trend Agency I've been set in as a trend specialist on both sociologic background research as well as visual translation of selected current trends with a focus on color, materials and structures.



PostNL

• Netherlands
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Trend & Concept Developer - Sustainable Motion Challenge 2014

  • Sep 2014 - Nov 2014

  The Sustainability Challenge is an annual national business case competition in which 100 selected students/starters work on current sustainability issues for five prestigious Dutch Companies. Final goal is to develop tangible and usable solutions that companies can practice in their business directly. For this competition I've been selected by PostNL as trendwatcher & conceptdeveloper, I will be responsible to sketch a future vision and current trends on both consumer and market level and participate in developing a fitting concept to their case. Show less



Skyway Foundation

• United States
• Civic and Social Organizations

• Freelance Researcher & Concept Developer

  • Feb 2014 - Oct 2014

  For Skyway's Sencity Festival London 2014 I am conducting research in Food & Emotion. Sencity is a festival that focus on the senses and is therefore also available for deaf or hard hearing people. Through this project I'm developing a sub-concept food for the SenCity festival so the sense taste can be transformed into emotions and thereby increase the overall experience for its visitors For Skyway's Sencity Festival London 2014 I am conducting research in Food & Emotion. Sencity is a festival that focus on the senses and is therefore also available for deaf or hard hearing people. Through this project I'm developing a sub-concept food for the SenCity festival so the sense taste can be transformed into emotions and thereby increase the overall experience for its visitors



D66 Maastricht Heuvelland

• Netherlands
• Political Organizations

• Freelance Researcher & Concept Developer

  • Sep 2013 - Feb 2014

  Specialisation assigment for Fontys International Lifestyle Studies. Research and Concept Development to improve the sexual health of low educated youth in Maastricht Area Specialisation assigment for Fontys International Lifestyle Studies. Research and Concept Development to improve the sexual health of low educated youth in Maastricht Area

• Minor Global Development Issues

  • Feb 2013 - Jun 2013

  Minor Global Development Issues, is a minor that discuse the development issues in the world true history, economy and social differents in the world. The minor will be finished with an internship in a development aid project For this project i will be going to Vietnam for 7 weeks Minor Global Development Issues, is a minor that discuse the development issues in the world true history, economy and social differents in the world. The minor will be finished with an internship in a development aid project For this project i will be going to Vietnam for 7 weeks



Le City Deluxe Barcelona

• Intern Trendwatching and Journalism

  • Aug 2012 - Feb 2013

  Internship at Le City Deluxe Magazine Internship at Le City Deluxe Magazine