Experience

Watertree Health

• United States
• 1 - 100 Employee

• Chief Marketing & Purpose Officer

  • Mar 2012 - Present

  Oversees the planning, development, and execution of marketing initiatives including corporate social responsibility, partnerships, brand management, and online and offline marketing channels for this leading health care company offering free prescription discount cards benefitting nonprofits year-round. Oversees the planning, development, and execution of marketing initiatives including corporate social responsibility, partnerships, brand management, and online and offline marketing channels for this leading health care company offering free prescription discount cards benefitting nonprofits year-round.



MedAffect

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Chief Marketing & Purpose Officer

  • Sep 2013 - Mar 2019

  Headed up the Brand Management, Marketing and Philanthropy/Cause Marketing practices at this premier third-party administrator and full-service provider specializing in business management and advisory services. Headed up the Brand Management, Marketing and Philanthropy/Cause Marketing practices at this premier third-party administrator and full-service provider specializing in business management and advisory services.



Lifeline New York Humanitarian Organization

• Executive Director

  • 2011 - 2012

  Wrote business plan as well as designed fundraising and supporter development initiatives for this organization that focuses on the needs of helpless children in Serbia, primarily orphans and children with disabilities. Wrote business plan as well as designed fundraising and supporter development initiatives for this organization that focuses on the needs of helpless children in Serbia, primarily orphans and children with disabilities.



The World Society for the Protection of Animals/U.S.

• Executive Director

  • 2008 - 2010

  Grew revenues almost 50% by diversifying revenue streams, and increasing loyalty through meaningful digital dialogues and social media strategy. Successfully used banner ads to boost revenues and broaden customer segments, using creative based on a "hierarchy of repugnance". Built communities of advocates on Facebook and Twitter. Grew revenues almost 50% by diversifying revenue streams, and increasing loyalty through meaningful digital dialogues and social media strategy. Successfully used banner ads to boost revenues and broaden customer segments, using creative based on a "hierarchy of repugnance". Built communities of advocates on Facebook and Twitter.



Blink Twice

• United States
• Photography

• Head of Marketing

  • 2007 - 2008

  Hired by this start-up company, which was a mission-based manufacturer of speech-generating technology for people with disabilities, to lead business development, product management and customer engagement. Hired by this start-up company, which was a mission-based manufacturer of speech-generating technology for people with disabilities, to lead business development, product management and customer engagement.



West Consumer Connections

• President

  • 2005 - 2007

  Led strategic planning to develop business building ideas for various not-for-profit organizations. Led strategic planning to develop business building ideas for various not-for-profit organizations.



McCann Erickson

• Technology, Information and Internet

• SVP, Management Representative

  • 1998 - 2005

  Ran a mix of global and domestic accounts with sales ranging between $300 million and $14 billion dollars. Implemented integrated marketing services model crafted at 1-800-flowers.com. Ran a mix of global and domestic accounts with sales ranging between $300 million and $14 billion dollars. Implemented integrated marketing services model crafted at 1-800-flowers.com.



1800flowers.com

• United States

• Marketing Director

  • 1995 - 1998

  Senior officer responsible for blowing out brand across all selling channels, including initiation of e-commerce and brick/mortar. Helped launch their first cause marketing initiative, The Pink Ribbon Bouquet, through which more than a million dollars have been raised to-date for breast and ovarian cancer. Senior officer responsible for blowing out brand across all selling channels, including initiation of e-commerce and brick/mortar. Helped launch their first cause marketing initiative, The Pink Ribbon Bouquet, through which more than a million dollars have been raised to-date for breast and ovarian cancer.



1-800-flowers

• Advertising Director

  • 1993 - 1995