Cece M.

Global Digital Manager at STELLA LUNA
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Contact Information
us****@****om
(386) 825-5501
Location
Jing'an District, Shanghai, China, CN
Languages
  • Chinese/English/Cantonese -

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Bio

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Credentials

  • Crisis Public Relationship Management in the Social Media Era
    Beverf
  • International first aid certificate
    -

Experience

  • STELLA LUNA
    • Retail
    • 1 - 100 Employee
    • Global Digital Manager
      • Apr 2020 - Present

      · Digital Strategy - Develop global& China digital marketing strategy/ calendar/ campaign implementation. - Lead digital actions to MKT/PR/EC team and retail on digital campaign planning, best-in-class experience & CRM services. - Manage digital budget including paid media, owned omnichannel, influencer market, SEO etc. · Content Management - Brand omni-channel content strategy (WeChat/ Weibo/ Red/ Tiktok/Bilibili/ IG/ FB). - Campaign/influencers marketing content management. - EC content management. · Communication& Partership - Vendors/ agency management. - Celebrities, KOLs, artist collaboration. - Partnership development (IP corp, APP, brand, etc). Show less

  • NET-A-PORTER
    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Social Media Lead
      • Mar 2017 - Apr 2020

      - Digital marketing strategies, social calendar, campaign planning with local and HQ. - Increased brands’ social media performance by boosting 197% social impressions and doubled YOY social followers growth. - Monitor investment ROI towards paid media, KOLs, digital media platform with tools. - Lead content creation for owned platforms and KOL content strategies. - Project development (H5, CRM,.etc) on digital channels. - Analyse customers, competitor and business intelligence in support of the marketing plan. - Paid, earned media, E-PR communication. - Manage China sample& event buying. - Lead international designer localise campaign. - Cross-over campaign(fashion brand, designer, hotel). - Budget planning and management. - Work with HQ MKT/ social/ event/ product/ creative/ merchandise team for marketing actions. Show less

  • Trends Media Group
    • China
    • Media Production
    • 1 - 100 Employee
    • Fashion Editor -Esquire
      • Sep 2016 - Mar 2017

      - Develop monthly content& creative shooting, advertisement plan. - Fashion Week Project, video production. - Keep relationships with celebrities, photographers, models, fashion editors and high-ends luxury brands. - Develop monthly content& creative shooting, advertisement plan. - Fashion Week Project, video production. - Keep relationships with celebrities, photographers, models, fashion editors and high-ends luxury brands.

Education

  • The University of Edinburgh
    Master's degree, Design and Digital Media
    2015 - 2016
  • Macau University of Science and Technology
    Bachelor's degree, Finance
    2011 - 2015

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