Carolyn Doidge
Social Media Marketing Manager at Asahi Canada- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
French Professional working proficiency
-
Italian Elementary proficiency
Topline Score
Bio
Credentials
-
Facebook Certified Media Planning Professional
FacebookJun, 2020- Sep, 2024 -
Intercultural Competence and International Opportunity Training
Western University -
Smart Serve
Smart Serve Ontario
Experience
-
Asahi Canada
-
Canada
-
Food and Beverage Services
-
1 - 100 Employee
-
Social Media Marketing Manager
-
Oct 2019 - Present
• Execute digital strategy for premium beer brands Peroni Nastro Azzurro, Grolsch, Asahi Super Dry and Pilsner Urquell • Successfully manage annual digital marketing budget and report on monthly paid campaign performance, ensuring KPI'S are connected to brand goals • Develop and maintain relationships with key team members at Facebook and Google • Represent each brand on Instagram, Facebook, and LinkedIn through community management and engagement in order to grow social media brand awareness and community • Develop campaign strategy per brand, launch and optimize campaigns to support increases in brand awareness and sales volume• Support event activations through promotional campaigns and live event posting• Analyze monthly social media organic and paid performance along with performing competitive industry analysis
-
-
-
Bell Media
-
Canada
-
Entertainment Providers
-
700 & Above Employee
-
Communications Coordinator
-
Jun 2018 - Sep 2019
Media relations and corporate communications for Bell Media's Crave and Discovery Channel.• Wrote press releases for HBO, STARZ, Crave Original and Discovery Canada Original programming and events • Created detailed and timely pitches for interview opportunities with talent from HBO, STARZ, Crave Original and Discovery Canada series and sent to Canadian media • Executed 1 day press junkets for talent which consisted of securing 10-15 TV and radio interviews with outlets such as CP24 Breakfast, The Marilyn Denis Show, The Social, 99.9 Virgin Radio, and Sirius XM Canada • Coordinated with producers to ensure accurate information and high quality assets were delivered for interview content to support entertaining and interesting segments • Coordianated all travel, including flight, airport greeters, and car arrangements in addition to hair, makeup, and styling for talent members and their guests• Supported events including 2019 Toronto International Film Festival, 2019 iHeart Radio Jingle Ball, 2019 CTV Upfront, and 2018 iHeart Radio Much Music Video Awards • Maintained confidentiality and acted professionally at media industry events with talent members
-
-
-
Bumble
-
United States
-
Internet Publishing
-
400 - 500 Employee
-
City Representative
-
Oct 2017 - Aug 2019
• Helped coordinate non-profit events, including panels and networking sessions, to raise money for organizations within the Toronto community and foster a welcoming and positive learning environment for guests • Developed timely social media posts aligned with the launch of Bumble Bizz and the company's mission to become a relationship building platform for professionals
-
-
-
Qode Social
-
Canada
-
Advertising Services
-
1 - 100 Employee
-
Social Media Account Manager
-
Nov 2017 - Jun 2018
• Created detailed strategies for multiple brands, developed monthly social media content calendars and sent to clients in advance. • Scheduled social media posts in Hootsuite and tailored each post per platform. • Successfully built and grew social media channels for clients, fostered engagement through posting a combination of relevant and engaging content. • Responsible for all aspects of client’s social media community management including answering customer complaints in a timely and friendly manner.• Liaised with clients in a professional and courteous manner, solved client account issues by working with developers to troubleshoot website errors and continuously improve user experience. • Evaluated Google Analytics and formed monthly reports detailing online traffic from client websites and social media channels.• Wrote meta information including titles, descriptions, tags and other elements to assist SEO clients in achieving increased rankings through organic search on Google. • Performed audits of client’s Google Adwords campaigns to gain a deeper understanding of areas for improvements and actions to take.• Created and refined AdWords campaigns in order to increase client's conversions.
-
-
-
Monday Girl
-
Canada
-
Education
-
1 - 100 Employee
-
Public Relations Coordinator
-
Apr 2017 - Dec 2017
Monday Girl is a networking collective on a mission to help like-minded professional women meet and create connections in unique and meaningful ways. • Developed written content, including a press release and fact sheet, for Monday Girl's largest event, a charity fashion gala hosted in partnership with the international non-profit Dress for Success.• Contacted various blog and newspaper sources to assist the event’s publicity and media exposure, securing online mentions from outlets such as The Notable Life and Narcity Toronto. • Assisted in organizing logistics for monthly workshops and supported sponsor relationships with L'Oreal Canada, DavidsTea, Greenhouse Juice, Lilo Superfood Company and more.
-
-
-
-
Communications Intern
-
Sep 2017 - Oct 2017
Worked for the Discovery Canada and CTV Local News and Radio team within Bell Media. • Wrote and edited press releases and character biographies to ensure copy was concise, descriptive and grammatically correct.• Created targeted media lists for publicists, sourced relevant journalists, brainstormed potential story angles and sent personalized e-pitches. • Formed extensive weekly coverage reports through media monitoring using programs such as Muck Rack and Cision to provide Discovery Canada with measurements of successful communications.• Took initiative to ensure programming descriptions remained up to date across all company PR platforms.• Created social media posts to promote and direct media to upcoming Discovery Canada programming and posted to the team's social media accounts.
-
-
-
Humber College
-
Australia
-
Education Management
-
1 - 100 Employee
-
Research Assistant
-
May 2017 - Oct 2017
Assisted my Corporate and Investor Relations professor in developing multiple case studies for future public relations students. • Conducted interviews to gather primary research and draw observations from direct sources. • Researched the historical and ongoing reality for Indigenous peoples living in remote areas of Northern Canada. • Wrote two case studies, approximately 7 pages each, using quotes from interview transcripts and additional secondary research. • Monitored research project budget by formulating an Excel sheet to record ongoing expenses.
-
-
-
Mosaic
-
France
-
Environmental Services
-
1 - 100 Employee
-
Brand Ambassador
-
May 2017 - Aug 2017
• Engaged consumers in conversation and wireless headphone listening across The Beer Store locations to inform them and create excitement about Budweiser’s summer promotion. • Regularly surpassed KPIs and consistently submitted reports in great detail and on time.
-
-
-
-
Social Media Marketing Intern
-
Jul 2016 - Dec 2016
• Conducted market research, leading to key insights on untapped target markets and areas for expansion. • Created a blog to foster online engagement, attract potential guests and increase the company's SOV• Developed weekly Facebook posts to foster community engagement, gained an average of 15 likes and three comments per post.• Regularly used Hootsuite to create and update content calendars and provide a detailed summary of social media strategy.
-
-
-
Comfort Inn
-
India
-
Hotels and Motels
-
1 - 100 Employee
-
Guest Service Agent
-
Apr 2013 - Aug 2014
• Created reservations and received guests in a prompt and polite manner in order to create a welcoming environment. • Maintained cleanliness and stocking of the front desk and breakfast room to provide guests with a comfortable stay and a quality selection of breakfast options.• Successfully resolved issues with outstanding accounts by engaging clients in a professional and courteous manner in order to maintain positive client relations for future business.
-
-
Education
-
2017 - 2018
Humber College
Certificate, Public Relations -
2012 - 2016
Western University
Bachelor of Management and Organizational Studies:, Specialization in Consumer Behaviour, Minor in French Studies
Community
