Experience

Lyra Health

• United States
• Mental Health Care
• 700 & Above Employee

• Vice President of Growth Marketing

  • Apr 2022 - Present



Calm

• United States
• Wellness and Fitness Services
• 300 - 400 Employee

• Vice President B2B Marketing

  • Apr 2021 - Mar 2022

  Building more resilient, productive, and engaged workforces with the world's #1 app for mental fitness. Calm is on a mission to make the world happier and healthier by developing a range of digital and physical products that enhance mental fitness and alleviate some of the most important mental health issues of the modern age - anxiety, depression, insomnia, and stress. Building more resilient, productive, and engaged workforces with the world's #1 app for mental fitness. Calm is on a mission to make the world happier and healthier by developing a range of digital and physical products that enhance mental fitness and alleviate some of the most important mental health issues of the modern age - anxiety, depression, insomnia, and stress.



Greenbits (a Dutchie company)

• United States
• Software Development
• 1 - 100 Employee

• Vice President Marketing

  • Apr 2019 - Apr 2021

  Green Bits provides a smart retail management platform that enables licensed cannabis operators to maximize performance while ensuring compliance. Unlike typical POS systems, only Green Bits offers a comprehensive solution for managing day-to-day operations with automated insights to drive faster and better decision making. Acquired by Dutchie Green Bits provides a smart retail management platform that enables licensed cannabis operators to maximize performance while ensuring compliance. Unlike typical POS systems, only Green Bits offers a comprehensive solution for managing day-to-day operations with automated insights to drive faster and better decision making. Acquired by Dutchie



Onfido

• United Kingdom
• IT Services and IT Consulting
• 300 - 400 Employee

• Vice President Global Marketing

  • May 2018 - Apr 2019

  Onfido is the global leader in digital ID, with an AI based technology providing 3 layers of verification - government issued ID, biometric scan, and voice patterning/recognition. Companies like Square, Revolut, Google, and Avis use the Onfido API to mitigate fraud/regulatory risk, manage hiring diligence, expedite KYC/AML requirements, and conduct ongoing cyber security checks on customer and employee access. Responsible for developing, executing and managing the overall global growth marketing team and strategy, including revenue and digital marketing, brand and positioning, product marketing, events, press and analyst relations, and marketing operations. Show less



Cisco

• United States
• Software Development
• 700 & Above Employee

• Senior Director Global Revenue Marketing, Cloud Security

  • Oct 2015 - May 2018

  Cisco Umbrella is a cloud security platform that provides the first line of defense against threats on the internet wherever users go. By learning from internet activity patterns, Umbrella automatically uncovers current and emerging threats. Responsible for creating and building the Revenue Marketing team for Cisco Cloud Security. Provide leadership and oversight of the Global Marketing team, developing the strategic and operational framework to ensure ongoing success and company growth objectives. Provide strategic direction, insight and knowledge about market trends, consumer attitudes, competitors and the success of the marketing strategy. Facilitate cross-collaboration within multiple business units to develop an integrated Cloud Security story. Create industry specific content and demand generation for targeted verticals including Financial Services, Service Providers, Healthcare, Higher Ed and Public Sector. Responsibilities include Digital and Account Based Marketing, Field and Event, Design and Content, Channel, MSP/MSSP, Enterprise, Commercial, Vertical, Sales Enablement, Thought Leadership, Customer Success, Marketing Operations and Sales Development team. Show less



ServiceNow

• United States
• Software Development
• 700 & Above Employee

• Director of Global Marketing

  • Dec 2013 - Oct 2015

  ServiceNow is changing the way people work. By placing a service-oriented lens on the activities, tasks and processes that make up day-to-day work life, we help the modern enterprise operate faster and be more scalable than ever before. As the enterprise cloud company, ServiceNow provides a service model that defines, structures and automates the flow of work, removing email and spreadsheets from the process to streamline the delivery of services. Responsible for the development and execution of centralized campaigns that drive awareness and demand for ServiceNow. Drive the campaign strategy and lead cross-functional teams to execute around a global framework in support of brand, thought leadership, demand generation, customer marketing and launches to a variety of customer and prospect segments. Show less



Northbound

• Vice President Client Services and Marketing

  • Jan 2009 - Dec 2013

  Co-founded and launched Northbound DGS, a boutique revenue and engagement agency providing customers improved performance of sales pipeline, net new top-line sales revenue growth, measurable return on marketing investments, and sales & marketing alignment. We identified new customers, accelerated and converted sales opportunities, and discovered new, actionable market insights. Client services included market analysis and strategy, full-cycle, multi-channel marketing programs, lead nurturing and development, audience-specific online advertising, customization of CRM and marketing automation systems, lead scoring and routing, sales analytics, implementing enterprise social networks, and driving sales ready opportunities through the sales pipeline. Our clients included companies such as Adobe, Coupa, Riverbed, EMC, Interwoven, Good Technology, Brocade, Avanade, Allegiance, JCI, Amgen, Kraft, Autodesk, Novell, and AT&T etc. Show less



Borland Software

• United Kingdom
• Software Development
• 100 - 200 Employee

• Director, Global Marketing

  • 2002 - 2008

  Pioneered demand generation Americas marketing team responsible for budget, policies and procedures, streamlined business processes, and communications. Developed, executed, and assessed integrated lead generation programs for all core solutions of the company. Managed field programs including online media placements, targeted email campaigns, webcasts, direct mail, association sponsorship opportunities, seminars, sales promotions, telemarketing, sales tools, trade shows/conferences, executive events, collateral development, company newsletter, and sales prospecting kits. Measured quarterly pipeline progress and program return on investment (ROI) through the use of Salesforce.com and provided recommendations on future marketing initiatives based upon results. Created cross functional teams to ensure field readiness prior to program launches. Served as marketing lead to inside sales worldwide, and strategic account marketing teams supporting organizations in the US, EMEA and APAC. Show less

• Senior Marketing Manager, Global Demand Generation

  • 2000 - 2002

  Part of Global Demand Generation organization, with Americas Global and Field Marketing Team Lead responsibilities. Developed and implemented strategic and tactical programs while applying a consultative sales technique with internal stakeholders and senior executives. Responsible for the strategic planning, development, and execution of integrated, multi-step marketing programs with goal of filling sales pipeline by 3x. Utilized all mediums and channels to optimize impact: direct mail, e-mail, online, print, web seminars, and events. Responsibilities also included all vertical and e-Commerce marketing initiatives. Show less