Marketing Copywriter

• May 2023 - Present

Copywriter, social media management and online content creator

• Sep 2019 - May 2023

GDrive Portfolio: https://bit.ly/3ZWDdZa Social media manager, content writer and editor on behalf of Gastronomie Investment Holdings (Pty) Ltd for various companies, including La Vita Living Products, Carbon Bistro and Fabio's restaurants, Gincident online gin sellers, KinGelato Italian ice cream sellers and Dragon's Keeper Gin. GDrive Portfolio: https://bit.ly/3ZWDdZa Social media manager, content writer and editor on behalf of Gastronomie Investment Holdings (Pty) Ltd for various companies, including La Vita Living Products, Carbon Bistro and Fabio's restaurants, Gincident online gin sellers, KinGelato Italian ice cream sellers and Dragon's Keeper Gin.

Freelance Writer

• Mar 2018 - Sep 2019

Content Writer

• Jul 2015 - Mar 2018

Portfolio link: https://www.brandsouthafrica.com/tag/cd-anderson Writing original content for social networks and website, usually articles between 500 and 1000 words on a variety of topics, including culture, technology, science, sport, art and politics. Often tasked with producing deeper takes and analysis on topics of high interest in a South African and African context. I have excellent, clean writing skills and the ability to produce work that requires little to no editing. I am keenly aware of how to make my written work compelling and engaging in a digital environment using images, headlines, SEO and other publishing elements. I have a strong understanding of online content, the production thereof and the speed required to take advantage of the medium. Much of my work consistently produces high traffic results; I thrive in a fast-paced, creatively demanding work environment that requires meticulous attention to detail, where creativity, open mindedness, willingness to learn and experiment is encouraged. Other roles and responsibilities: Developing and executing social media strategy with digital manager and social media team. Researching, producing and publishing content strategies to cover key client events. Developing strategies to increase website readership and audience participation across social media platforms. Assisting creative and marketing teams with the conceptualising and design of graphic elements for website and social media. Maintenance and updating of website, including editing, multi-media updates and SEO modifications. Developing and creating innovative media content for website and social media. Assist the marketing department with the uploading of content to specific websites and social media platforms. Researching local news, cultural and political developments, to create original content for website. Researching social media trends and the impact of new media to develop more engaging content. Show less

Junior Copywriter

• May 2014 - Jun 2015

Write copy for clients' ads, brochures, TV spots, radio, and other forms of advertising and marketing communication. Research Develop unique, new marketing and communication concepts. Conceive, develop and produce effective marketing and communications campaigns. Work with account executives to determine client needs and budget. Work with art directors to create ideas. Write clear and persuasive copy for websites, brochures, ads, and other means of advertising. Update digital media with timely content. Perform search engine optimization techniques. Revise, edit, and proofread content as needed or directed by client. Work within tight deadlines. Monitor and change advertising campaigns to change effectiveness. Work with media planners/buyers and the production department to fully develop the advertising campaign. Research competitors and keep abreast of market trends. Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team. Work with designers, illustrators, printers, photographers and production companies to complete the campaign. Show less

Freelance Journalist and Writer / Photographer / Researcher

• Jul 1975 - May 2014

Freelance Copywriter

• 2013 - 2014

Freelance content creation and editing services. For more information, please contact Rowena Thompson at +27 11 234 8384 Freelance content creation and editing services. For more information, please contact Rowena Thompson at +27 11 234 8384

Freelance Contributor

• Jan 2013 - Jul 2013

http://www.wryrepublic.co.za/author/cd-anderson/ http://www.wryrepublic.co.za/author/cd-anderson/

Freelance Writer

• 2011 - 2013

Various article business/technology contributions to magazines at Smart Publishing, Pretoria. For more info, please see my portfolio, or contact editor Mike Joubert at 0861 777 225 Various article business/technology contributions to magazines at Smart Publishing, Pretoria. For more info, please see my portfolio, or contact editor Mike Joubert at 0861 777 225

Freelance Content Creator

• Jan 2012 - Dec 2012

In 2011-12, Chris worked as a freelance contributor for the Trigger/Isobar advertising agency on the official CELL C technology blog website, where he contributed various articles on popular culture, technology and music. He was responsible for responding swiftly to current and cultural events, creating and developing strong original story ideas, and then researching, writing and editing these pieces for weekly publication. During this period, he developed and grew a steady network of contacts in the media industry, including fellow writers, industry creatives and other media players. Show less

Journalist

• Apr 2010 - Nov 2011

a full-time journalist, focused on writing business leader profiles, motor and lifestyle journalism as well as specialised long-form articles covering a variety of topics including sport, marketing, technology and business history, for the company’s three popular print publications and its website. Part of his role at the company also included liaising with top level business clients, including the South African Weather Service, Jaguar Land Rover South Africa and various small-to-medium business enterprises, NGOs and charities; advising them on their public profile in the company’s magazines and website. Chris also worked closely with CEO Communications’ in-house graphic design team to create advertising campaigns for various small entrepreneurial companies that appeared in the publications. In addition to generating compelling original content that was in line with the high standards of the magazines, Chris also assisted, as part of the small and close-knit editorial team, in managing the day to day news and information gathering, as well as publishing activity that included identifying stories and companies to cover, and finding unique journalism and graphic styles that best optimise coverage for these businesses that appeared in the magazine. He worked closely with senior management in defining, building and launching editorial initiatives. During his time with the publisher, Chris learnt to develop his abilities to conceive, write, edit and package strong, creative content. As well as learning to adapt with limited resources on tight deadlines, he thrived on the company’s fast paced and fun work environment, working comfortably, diplomatically and effectively across various departments with evolving priorities. After gaining immeasurable experience and training with CEO during 2010-2011, he left the company to focus on his freelance work, specialising in cultural and technology journalism, writing on music, film, art and philosophy. Show less

Sales/Management/Buying/Training

• Jan 2000 - Dec 2007

Sales/Management

• Jan 1995 - Jul 1999