Cynthia Zavala
Group Account Director at MMGY Global- Claim this Profile
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Spanish Native or bilingual proficiency
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English Native or bilingual proficiency
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Bio
Mauricio Osorio
I had the pleasure of working with Cynthia at iolo and her work ethic exemplifies professionalism. Cynthia is a great partner and coworker. She's hard working and innovative, and creative. She was collaborative through various projects and a true partner for an ever-evolving Social Media/PR solutions business offering at iolo Technologies. In addition, she is a strong brand advocate and open to working on new product evolutions as needed. Great people like Cynthia are hard to come by and she's an asset to any team.
Julia Zamorska
It is not surprising to me at all that Cynthia was named Young PR Professional of the Year by the Hispanic Public Relations Association in 2012 and received the Young PR Professional of the Year honorable mention from PRWeek Awards in 2013. The judges in both programs couldn't have selected a more deserving winner! Cynthia has such passion for PR and no matter what the task - be it Australian press outreach, reporting, outreach to Spanish-speaking press or social media - she brings it every day. Just one of the many examples: in a little over a year, she grew iolo technologies' Twitter account 10-fold. Cynthia is very hard-working, with an unmatched work ethic, but most importantly, she is smart and strategic about the work she does. She has incredible energy, limitless enthusiasm and a truly wonderful sense of humor. It is no wonder she is so well liked by the entire team.
Mauricio Osorio
I had the pleasure of working with Cynthia at iolo and her work ethic exemplifies professionalism. Cynthia is a great partner and coworker. She's hard working and innovative, and creative. She was collaborative through various projects and a true partner for an ever-evolving Social Media/PR solutions business offering at iolo Technologies. In addition, she is a strong brand advocate and open to working on new product evolutions as needed. Great people like Cynthia are hard to come by and she's an asset to any team.
Julia Zamorska
It is not surprising to me at all that Cynthia was named Young PR Professional of the Year by the Hispanic Public Relations Association in 2012 and received the Young PR Professional of the Year honorable mention from PRWeek Awards in 2013. The judges in both programs couldn't have selected a more deserving winner! Cynthia has such passion for PR and no matter what the task - be it Australian press outreach, reporting, outreach to Spanish-speaking press or social media - she brings it every day. Just one of the many examples: in a little over a year, she grew iolo technologies' Twitter account 10-fold. Cynthia is very hard-working, with an unmatched work ethic, but most importantly, she is smart and strategic about the work she does. She has incredible energy, limitless enthusiasm and a truly wonderful sense of humor. It is no wonder she is so well liked by the entire team.
Mauricio Osorio
I had the pleasure of working with Cynthia at iolo and her work ethic exemplifies professionalism. Cynthia is a great partner and coworker. She's hard working and innovative, and creative. She was collaborative through various projects and a true partner for an ever-evolving Social Media/PR solutions business offering at iolo Technologies. In addition, she is a strong brand advocate and open to working on new product evolutions as needed. Great people like Cynthia are hard to come by and she's an asset to any team.
Julia Zamorska
It is not surprising to me at all that Cynthia was named Young PR Professional of the Year by the Hispanic Public Relations Association in 2012 and received the Young PR Professional of the Year honorable mention from PRWeek Awards in 2013. The judges in both programs couldn't have selected a more deserving winner! Cynthia has such passion for PR and no matter what the task - be it Australian press outreach, reporting, outreach to Spanish-speaking press or social media - she brings it every day. Just one of the many examples: in a little over a year, she grew iolo technologies' Twitter account 10-fold. Cynthia is very hard-working, with an unmatched work ethic, but most importantly, she is smart and strategic about the work she does. She has incredible energy, limitless enthusiasm and a truly wonderful sense of humor. It is no wonder she is so well liked by the entire team.
Mauricio Osorio
I had the pleasure of working with Cynthia at iolo and her work ethic exemplifies professionalism. Cynthia is a great partner and coworker. She's hard working and innovative, and creative. She was collaborative through various projects and a true partner for an ever-evolving Social Media/PR solutions business offering at iolo Technologies. In addition, she is a strong brand advocate and open to working on new product evolutions as needed. Great people like Cynthia are hard to come by and she's an asset to any team.
Julia Zamorska
It is not surprising to me at all that Cynthia was named Young PR Professional of the Year by the Hispanic Public Relations Association in 2012 and received the Young PR Professional of the Year honorable mention from PRWeek Awards in 2013. The judges in both programs couldn't have selected a more deserving winner! Cynthia has such passion for PR and no matter what the task - be it Australian press outreach, reporting, outreach to Spanish-speaking press or social media - she brings it every day. Just one of the many examples: in a little over a year, she grew iolo technologies' Twitter account 10-fold. Cynthia is very hard-working, with an unmatched work ethic, but most importantly, she is smart and strategic about the work she does. She has incredible energy, limitless enthusiasm and a truly wonderful sense of humor. It is no wonder she is so well liked by the entire team.
Credentials
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WSET 1
Wine & Spirit Education TrustAug, 2023- Nov, 2024
Experience
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MMGY Global
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United States
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Advertising Services
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200 - 300 Employee
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Group Account Director
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Feb 2022 - Oct 2023
MMGY Global is the world's leading integrated marketing company specializing in the travel, tourism and hospitality industry representing multiple agency brands with one goal: to inspire people to go places. As Group Account Director, I oversaw West Coast clients' business and brand strategies and focused on agency's three main pillars: Client Management Financial Forecasting Talent/ Team Management More details: • Managed brand development and marketing AOR… Show more MMGY Global is the world's leading integrated marketing company specializing in the travel, tourism and hospitality industry representing multiple agency brands with one goal: to inspire people to go places. As Group Account Director, I oversaw West Coast clients' business and brand strategies and focused on agency's three main pillars: Client Management Financial Forecasting Talent/ Team Management More details: • Managed brand development and marketing AOR campaigns for destination and luxury clients. This includes 360 campaigns including digital, traditional, social, comms, creative, research and events. • Led the LA team- Directly managing team of 5+ and Foster development growth of team members • Manage multimillion dollar marketing and advertising budgets for key west coast accounts • Collaborated across nation wide office and teams. • Led brand work across multiple internal teams (creative, media , strategy, research) Show less MMGY Global is the world's leading integrated marketing company specializing in the travel, tourism and hospitality industry representing multiple agency brands with one goal: to inspire people to go places. As Group Account Director, I oversaw West Coast clients' business and brand strategies and focused on agency's three main pillars: Client Management Financial Forecasting Talent/ Team Management More details: • Managed brand development and marketing AOR… Show more MMGY Global is the world's leading integrated marketing company specializing in the travel, tourism and hospitality industry representing multiple agency brands with one goal: to inspire people to go places. As Group Account Director, I oversaw West Coast clients' business and brand strategies and focused on agency's three main pillars: Client Management Financial Forecasting Talent/ Team Management More details: • Managed brand development and marketing AOR campaigns for destination and luxury clients. This includes 360 campaigns including digital, traditional, social, comms, creative, research and events. • Led the LA team- Directly managing team of 5+ and Foster development growth of team members • Manage multimillion dollar marketing and advertising budgets for key west coast accounts • Collaborated across nation wide office and teams. • Led brand work across multiple internal teams (creative, media , strategy, research) Show less
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mitú
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United States
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Entertainment Providers
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1 - 100 Employee
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Executive Director of Marketing
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Feb 2021 - Feb 2022
mitú is the leading digital media company representing the Latino point of view among consumers 18-44. Through our multiple touch points in video, editorial, social media and commerce, we connect brands, content buyers, and creators to the massive community of Latino consumers in America. Our audience is the 200% — 100% American and 100% Latino – who inspire us to create authentic, culturally relevant stories. We reach a massive, cross-cultural audience across a variety of social and… Show more mitú is the leading digital media company representing the Latino point of view among consumers 18-44. Through our multiple touch points in video, editorial, social media and commerce, we connect brands, content buyers, and creators to the massive community of Latino consumers in America. Our audience is the 200% — 100% American and 100% Latino – who inspire us to create authentic, culturally relevant stories. We reach a massive, cross-cultural audience across a variety of social and O&O platforms. ------------------------------------------------------------------------------------------------------- As Executive Marketing Director I oversaw brand marketing at mitu. Spearheading multiple company-wide initiatives such as branding, identity, B2B and B2C campaigns. Oversaw development of market-facing strategies to ensure content, marketing, and distribution efforts are relevant to a rapidly diversifying and global audience. Spearheaded all communications strategies for the brand. Internal, external and crisis communications and managed PR Agencies to drive awareness for mitu. Primarily worked across multiple teams such as content, creative, production and media, to help elevate programs to affectively attract the millennial Latino audience with cultural relevancy. Focused on reoccurring business for mitu
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Account Manager to Head of Account Management
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Mar 2017 - Feb 2021
Lead brand partnerships for various consumer-facing accounts including auto and entertainment industries Ensure smooth production of campaigns from briefing creative and production teams to maintaining budgets. Well versed in targeting multicultural audiences with integrated media strategies Lead marketing campaigns for internal projects and brand partnerships Manage brand partnership announcements and media placement for US and international efforts Create and maintain detailed… Show more Lead brand partnerships for various consumer-facing accounts including auto and entertainment industries Ensure smooth production of campaigns from briefing creative and production teams to maintaining budgets. Well versed in targeting multicultural audiences with integrated media strategies Lead marketing campaigns for internal projects and brand partnerships Manage brand partnership announcements and media placement for US and international efforts Create and maintain detailed workflow plans for internal and external partners Compile and oversee campaign reports for mitú and client leads Manage a team of 8+ staff members to help execute campaigns and production shoots Work closely with production to manage execution of branded shoots Serve as a liaison between the executive team, production, and research/analytic staff members Manage budgets of 1 million + and strict campaign timelines Lead strategy to drive reoccurring business
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CZ Marketing Communications
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Los Angeles Metropolitan Area
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Founder
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Jan 2009 - Feb 2022
Seasoned Public Relations Specialist focusing on multicultural storytelling and representation Experienced in the following: Press Strategy Product Launches Press Junkets Event Coverage Event Management Sustained media coverage Celebrity Publicist/ Tour representation Seasoned Public Relations Specialist focusing on multicultural storytelling and representation Experienced in the following: Press Strategy Product Launches Press Junkets Event Coverage Event Management Sustained media coverage Celebrity Publicist/ Tour representation
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Golin
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Sr. Media Manager (SAE/Lead)
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Sep 2013 - 2017
Golin is a global public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery and collaborate inclusively and obsessively. Promoted twice within organization Lead and helped execute national campaigns for Toyota and consumer clients. Campaigns included, Special Olympic World Games, Toyota Mirai, conventions and product launches. Secured top-tier Hispanic and general market media coverage… Show more Golin is a global public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery and collaborate inclusively and obsessively. Promoted twice within organization Lead and helped execute national campaigns for Toyota and consumer clients. Campaigns included, Special Olympic World Games, Toyota Mirai, conventions and product launches. Secured top-tier Hispanic and general market media coverage within consumer, tech lifestyle and gaming press. Planned strategic media events for various clients. Compiled extensive media analysis reports for agency and client leads. Composed and edited press materials, including media alerts, press releases, pitch letters and product messaging. Provided general counsel to client executives and work closely with clients on campaign strategy and execution. Show less Golin is a global public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery and collaborate inclusively and obsessively. Promoted twice within organization Lead and helped execute national campaigns for Toyota and consumer clients. Campaigns included, Special Olympic World Games, Toyota Mirai, conventions and product launches. Secured top-tier Hispanic and general market media coverage… Show more Golin is a global public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery and collaborate inclusively and obsessively. Promoted twice within organization Lead and helped execute national campaigns for Toyota and consumer clients. Campaigns included, Special Olympic World Games, Toyota Mirai, conventions and product launches. Secured top-tier Hispanic and general market media coverage within consumer, tech lifestyle and gaming press. Planned strategic media events for various clients. Compiled extensive media analysis reports for agency and client leads. Composed and edited press materials, including media alerts, press releases, pitch letters and product messaging. Provided general counsel to client executives and work closely with clients on campaign strategy and execution. Show less
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iolo
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United States
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Software Development
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1 - 100 Employee
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Public Relations Manager
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Mar 2011 - 2013
Promoted twice within organization Assisted in leading International and US based media relations efforts, interfacing with international distributors. Managed company’s overall social media campaigns on multiple platforms: Facebook, Twitter, and Pinterest. Increased all social media platform conversations by over 400%. Secured top-tier media hits. Assisted in copy writing material for internal and external uses. Compiled extensive report analysis for CEO and Executive… Show more Promoted twice within organization Assisted in leading International and US based media relations efforts, interfacing with international distributors. Managed company’s overall social media campaigns on multiple platforms: Facebook, Twitter, and Pinterest. Increased all social media platform conversations by over 400%. Secured top-tier media hits. Assisted in copy writing material for internal and external uses. Compiled extensive report analysis for CEO and Executive team. Secured several local and national product donations with a total of more than $100,000 worth of product given to charitable organizations, spearheading PR and press release campaigns around the donations. Show less Promoted twice within organization Assisted in leading International and US based media relations efforts, interfacing with international distributors. Managed company’s overall social media campaigns on multiple platforms: Facebook, Twitter, and Pinterest. Increased all social media platform conversations by over 400%. Secured top-tier media hits. Assisted in copy writing material for internal and external uses. Compiled extensive report analysis for CEO and Executive… Show more Promoted twice within organization Assisted in leading International and US based media relations efforts, interfacing with international distributors. Managed company’s overall social media campaigns on multiple platforms: Facebook, Twitter, and Pinterest. Increased all social media platform conversations by over 400%. Secured top-tier media hits. Assisted in copy writing material for internal and external uses. Compiled extensive report analysis for CEO and Executive team. Secured several local and national product donations with a total of more than $100,000 worth of product given to charitable organizations, spearheading PR and press release campaigns around the donations. Show less
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ROX United
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations and Marketing
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2010 - 2011
RL Public Relations (RLPR) is the premiere, independent bicoastal Hispanic PR agency in the U.S Managed online health campaigns for Got Milk? and Fresh& Easy Neighborhood Markets. Increased social media users by 600%. Drafted press releases, media lists and informational materials as well as analyzed impression data. Tracked and presented client coverage as well planned several key events for both media and consumers. Planned events and coordinated with vendors RL Public Relations (RLPR) is the premiere, independent bicoastal Hispanic PR agency in the U.S Managed online health campaigns for Got Milk? and Fresh& Easy Neighborhood Markets. Increased social media users by 600%. Drafted press releases, media lists and informational materials as well as analyzed impression data. Tracked and presented client coverage as well planned several key events for both media and consumers. Planned events and coordinated with vendors
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Levine Communications Office
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Beverly Hills, Ca
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Social Media Specialist
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Dec 2009 - Mar 2010
Levine Communications Office, is a prominent entertainment Public Relations firm in the country representing top entertainment talent. Created, updated and maintained company's website, Twitter, Facebook and YouTube accounts. Implemented SEO and SEM tactics to increase website traffic. Worked in establishing new clients for the agency via social media networks. Assisted Director of Operations and founder of LCO, Michael Levine on daily tasks and new business… Show more Levine Communications Office, is a prominent entertainment Public Relations firm in the country representing top entertainment talent. Created, updated and maintained company's website, Twitter, Facebook and YouTube accounts. Implemented SEO and SEM tactics to increase website traffic. Worked in establishing new clients for the agency via social media networks. Assisted Director of Operations and founder of LCO, Michael Levine on daily tasks and new business developments Interviewed, and hired new talent for agency. Show less Levine Communications Office, is a prominent entertainment Public Relations firm in the country representing top entertainment talent. Created, updated and maintained company's website, Twitter, Facebook and YouTube accounts. Implemented SEO and SEM tactics to increase website traffic. Worked in establishing new clients for the agency via social media networks. Assisted Director of Operations and founder of LCO, Michael Levine on daily tasks and new business… Show more Levine Communications Office, is a prominent entertainment Public Relations firm in the country representing top entertainment talent. Created, updated and maintained company's website, Twitter, Facebook and YouTube accounts. Implemented SEO and SEM tactics to increase website traffic. Worked in establishing new clients for the agency via social media networks. Assisted Director of Operations and founder of LCO, Michael Levine on daily tasks and new business developments Interviewed, and hired new talent for agency. Show less
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REVO
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Greater Los Angeles Area
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Marketing Specialist
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Jul 2008 - Nov 2009
Revo- an organization that helps raise awareness and funds for local causes and non-profits. - Planned and promoted company events through social media networks - Focused on updating blogs, coordinating with local artist, and pitching event to local Los Angeles newspapers. Revo- an organization that helps raise awareness and funds for local causes and non-profits. - Planned and promoted company events through social media networks - Focused on updating blogs, coordinating with local artist, and pitching event to local Los Angeles newspapers.
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UC Santa Barbara
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Higher Education
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700 & Above Employee
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Research Assistant- Center for Chicano Studies
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Jan 2008 - Apr 2008
Worked closely with chair director on minority issues and upcoming book. Researched and explored community organizations in the greater Los Angeles Area. Worked closely with chair director on minority issues and upcoming book. Researched and explored community organizations in the greater Los Angeles Area.
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Education
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2004 - 2008
UC Santa Barbara
Bachelor of Arts (B.A.), English Literature -
Montebello High School
High School Diploma
Community
