Experience

Media Lodge

• United States
• Advertising Services
• 1 - 100 Employee

• Director Of Operations

  • Jan 2022 - Present

  The Director of Operations is responsible for digital sales production, execution and fulfillment of all digital campaigns on the Media Lodge Network. This includes direct buys, programmatic and affiliate advertising on the platform. In addition, responsibilities include inventory and campaign management, reporting and optimization/sales strategy. Cross functional knowledge and adaptability are important for this role as this individual is responsible for evaluating new technologies, interfacing with sales, marketing, clients, vendors and product and technical groups to develop, implement and align with corporate strategies and programs. The position reports to the President and serves as a supervisor to the Email Marketing Manager, Advertising Coordinator/Manager and outside service providers. The Director of Operations acts as the SME on our suite of digital products, serves as an advisor to the sales team as well as clients, aims to remove administrative roadblocks in order to allow the sales team to actively pursue new business and renew existing clients. The Director of Operations’ team is responsible for campaign management, reporting, some account management and administrative duties. Show less

• Digital Sales and Revenue Specialist

  • Nov 2017 - Dec 2021

  The Digital Sales and Revenue Specialist serves as the subject matter expert on Media Lodge's suite of digital products, is an adviser to the sales team as well as clients, and is responsible for campaign management and execution. The position works cross-functionally with internal and external stakeholders, including the Advertising Sales team, Advertisers, Marketing, Ad Operations, Accounting, and Vendors.



LAKANA a division of Nexstar Digital

• Client Success Manager, Client Support

  • Oct 2015 - Nov 2017

  · Serving as the key liaison between LAKANA and our clients. Responsible for daily client communication, interdepartmental coordination, monitoring service delivery, major issue management and communication, and overall customer satisfaction.· Working with clients to prioritize and elevate bugs and features to be addressed in bi-weekly releases. Serving as an advocate for clients in a fast-paced, agile environment.· Delivering project guidance between client, support, development and product teams within LAKANA, gathering requirements, building SOW's, and tracking deliverables from start to finish. Show less

• Digital Revenue Specialist

  • Dec 2013 - Oct 2015

  Provide sales and revenue strategies for sales teams at 7 TV stations across the U.S., working with more than 80 Sales Managers and Account Executives.Build sales packages and digital campaigns for Digital Revenue Service partners’ Sales Managers and Account Executives, providing additional training when necessary.Consult bi-weekly with Digital Revenue Service client sales teams, touching on key accounts and working through market challenges.Amass an extensive library of digital case studies in a variety of sales categories for use by all Digital Revenue Services clients.Conduct in-person and web conference training on Audience Extension and Paid Search products to teams across the country. Show less



Internet Broadcasting

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Senior Client Services Specialist, Digital Agency

  • May 2008 - Dec 2013

  Provide daily customer service and support to our Digital Agency clients, primarily Hearst Television. Manage digital marketing campaigns from start to finish, providing advice, best practices, and reports to our clients along the way. Work closely with our internal Trafficking, Design, and Development teams to build, schedule and execute digital advertising campaigns. Collect and organize information to ensure our client’s digital marketing campaigns launch correctly and work with multiple groups to meet strict deadlines. Show less



Simply Retail Inc.

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Manager

  • Sep 2007 - Jan 2008

  Served as the main client sales contact, coordinating presentations and installed and implemented webinars using WebEx Produced two Press Releases per week, published on PR Web. Coordinated design and execution of Direct Mail campaign, sent to over 200 contacts. Maintained web site administration, including content and some design elements. Served as the main client sales contact, coordinating presentations and installed and implemented webinars using WebEx Produced two Press Releases per week, published on PR Web. Coordinated design and execution of Direct Mail campaign, sent to over 200 contacts. Maintained web site administration, including content and some design elements.



Hubbard Broadcasting

• United States
• Broadcast Media Production and Distribution
• 500 - 600 Employee

• Project Coordinator & Sales Assistant - Radio Sales

  • Jan 2003 - Sep 2007

  Coordinated 2007 Cub Frozen Foods Month coupon booklet, working with print vendors and sales clients to design, assemble, and distribute to 50,000 customers. Appointed project coordinator for a large-scale Red Baron Summer 2005 and Cub Foods Frozen Food Month 2006 promotions – engaged in both written and verbal communication with prize winners, synchronized promotion staff, vendors, appearance dates and times, decoration information, etc. Worked as advertising inventory manager for KS95 website, streaming and Half Price program. Created and designed new proposals and promotion pieces for the team of account managers. Maintained Sales Manager’s appointment calendar, expense reports, and sales pending reports. Show less