Caroline Kerfoot
Art Director / Design Manager at Regina Andrew Detroit- Claim this Profile
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English Native or bilingual proficiency
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German Professional working proficiency
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French Professional working proficiency
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Portuguese Limited working proficiency
Topline Score
Bio
LinkedIn User
Caroline is intelligent, talented, passionate, and energetic – and she knows how to translate this creatively through her designing expertise with ease. She’s a forward thinker and excellent communicator, capable of communicating conversationally in multiple languages and visually through her art.
LinkedIn User
Caroline is intelligent, talented, passionate, and energetic – and she knows how to translate this creatively through her designing expertise with ease. She’s a forward thinker and excellent communicator, capable of communicating conversationally in multiple languages and visually through her art.
LinkedIn User
Caroline is intelligent, talented, passionate, and energetic – and she knows how to translate this creatively through her designing expertise with ease. She’s a forward thinker and excellent communicator, capable of communicating conversationally in multiple languages and visually through her art.
LinkedIn User
Caroline is intelligent, talented, passionate, and energetic – and she knows how to translate this creatively through her designing expertise with ease. She’s a forward thinker and excellent communicator, capable of communicating conversationally in multiple languages and visually through her art.
Experience
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Regina Andrew Detroit
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United States
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Art Director / Design Manager
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Feb 2018 - Present
• Manages the creative team of graphic designers, product designers and 3DS MAX designer • Strategize, plans and styles photo shoots for the company in and out-of-state • Develop and implements company marketing plan, including growth of social media presence (Instagram, Facebook and Pinterest) as well as successful email marketing campaigns • Implemented full re-brand of Regina Andrew Design with CCO and an external marketing agency including: new brand identity, style guide, print pieces, showroom signage, corporate signage, email marketing, social marketing and website design (the company was exclusively B2B and now operates as both B2B & B2C) Show less
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Berkeley College
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United States
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Higher Education
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700 & Above Employee
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Professor, Adjunct
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May 2017 - Aug 2017
Professor of Undergraduate Graphic Design II course during the Spring/Summer semester 2017. Professor of Undergraduate Graphic Design II course during the Spring/Summer semester 2017.
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Raymond Waites Design Studio, LLC
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Wholesale
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Design Manager
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Aug 2012 - Aug 2017
• Design manager of the most comprehensive licensee, Enchanté, which has successfully produced home accessories, jewelry/cosmetic organization, decorative pillows and window treatments for over 20 years • Curate and present tailored, client-specific design collections • Design, develop and apply pattern as well as other graphics to various product and packaging concepts • Successfully develop new products in partnership with licensee, via in-house trend research and the clients needs • Design manager of the most comprehensive licensee, Enchanté, which has successfully produced home accessories, jewelry/cosmetic organization, decorative pillows and window treatments for over 20 years • Curate and present tailored, client-specific design collections • Design, develop and apply pattern as well as other graphics to various product and packaging concepts • Successfully develop new products in partnership with licensee, via in-house trend research and the clients needs
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Freelance Designer
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Germany, Austria
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Designer
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May 2009 - Dec 2011
• Responsible for spearheading complete re-brand of Germany’s major steel/metal manufacturer GMH which included 52 companies and multiple translations of various printed marketing materials • Cooperated daily in multinational teams, operating in the English and German languages • Responsible for spearheading complete re-brand of Germany’s major steel/metal manufacturer GMH which included 52 companies and multiple translations of various printed marketing materials • Cooperated daily in multinational teams, operating in the English and German languages
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KISKA
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Austria
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Design Services
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100 - 200 Employee
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Designer
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Nov 2007 - Dec 2008
• Created brand solutions, performance wear and graphics for various motorcycles and race cars • Cooperated daily in multinational teams, sometimes operating in both the English and German languages • Created brand solutions, performance wear and graphics for various motorcycles and race cars • Cooperated daily in multinational teams, sometimes operating in both the English and German languages
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Enchante Home by Turko Textile LLC
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United States
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Textile Manufacturing
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1 - 100 Employee
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Designer
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Jan 2006 - Oct 2007
• Responsible for developing home products, textile patterns and label graphics • Coordinated production with foreign-based manufacturers and translators • Responsible for developing home products, textile patterns and label graphics • Coordinated production with foreign-based manufacturers and translators
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The Sussman Agency
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United States
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Advertising Services
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1 - 100 Employee
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Junior Designer
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Jan 2005 - Dec 2005
• Developed brand and advertising under the supervision of the art director • Developed brand and advertising under the supervision of the art director
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Education
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Universidade Católica Portuguesa
Master of Science (MSc) Management -
University of the Arts London
BA honors, Graphic Design -
Maryland Institute College of Art
Bachelor of Fine Arts (BFA), Graphic Design