Caroline Kerfoot

Art Director / Design Manager at Regina Andrew Detroit
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Contact Information
us****@****om
(386) 825-5501
Location
West Bloomfield Township, Michigan, United States, US
Languages
  • English Native or bilingual proficiency
  • German Professional working proficiency
  • French Professional working proficiency
  • Portuguese Limited working proficiency

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Caroline is intelligent, talented, passionate, and energetic – and she knows how to translate this creatively through her designing expertise with ease. She’s a forward thinker and excellent communicator, capable of communicating conversationally in multiple languages and visually through her art.

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Experience

    • United States
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Art Director / Design Manager
      • Feb 2018 - Present

      • Manages the creative team of graphic designers, product designers and 3DS MAX designer • Strategize, plans and styles photo shoots for the company in and out-of-state • Develop and implements company marketing plan, including growth of social media presence (Instagram, Facebook and Pinterest) as well as successful email marketing campaigns • Implemented full re-brand of Regina Andrew Design with CCO and an external marketing agency including: new brand identity, style guide, print pieces, showroom signage, corporate signage, email marketing, social marketing and website design (the company was exclusively B2B and now operates as both B2B & B2C) Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Professor, Adjunct
      • May 2017 - Aug 2017

      Professor of Undergraduate Graphic Design II course during the Spring/Summer semester 2017. Professor of Undergraduate Graphic Design II course during the Spring/Summer semester 2017.

    • Design Manager
      • Aug 2012 - Aug 2017

      • Design manager of the most comprehensive licensee, Enchanté, which has successfully produced home accessories, jewelry/cosmetic organization, decorative pillows and window treatments for over 20 years • Curate and present tailored, client-specific design collections • Design, develop and apply pattern as well as other graphics to various product and packaging concepts • Successfully develop new products in partnership with licensee, via in-house trend research and the clients needs • Design manager of the most comprehensive licensee, Enchanté, which has successfully produced home accessories, jewelry/cosmetic organization, decorative pillows and window treatments for over 20 years • Curate and present tailored, client-specific design collections • Design, develop and apply pattern as well as other graphics to various product and packaging concepts • Successfully develop new products in partnership with licensee, via in-house trend research and the clients needs

  • Freelance Designer
    • Germany, Austria
    • Designer
      • May 2009 - Dec 2011

      • Responsible for spearheading complete re-brand of Germany’s major steel/metal manufacturer GMH which included 52 companies and multiple translations of various printed marketing materials • Cooperated daily in multinational teams, operating in the English and German languages • Responsible for spearheading complete re-brand of Germany’s major steel/metal manufacturer GMH which included 52 companies and multiple translations of various printed marketing materials • Cooperated daily in multinational teams, operating in the English and German languages

    • Austria
    • Design Services
    • 100 - 200 Employee
    • Designer
      • Nov 2007 - Dec 2008

      • Created brand solutions, performance wear and graphics for various motorcycles and race cars • Cooperated daily in multinational teams, sometimes operating in both the English and German languages • Created brand solutions, performance wear and graphics for various motorcycles and race cars • Cooperated daily in multinational teams, sometimes operating in both the English and German languages

    • United States
    • Textile Manufacturing
    • 1 - 100 Employee
    • Designer
      • Jan 2006 - Oct 2007

      • Responsible for developing home products, textile patterns and label graphics • Coordinated production with foreign-based manufacturers and translators • Responsible for developing home products, textile patterns and label graphics • Coordinated production with foreign-based manufacturers and translators

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Junior Designer
      • Jan 2005 - Dec 2005

      • Developed brand and advertising under the supervision of the art director • Developed brand and advertising under the supervision of the art director

Education

  • Universidade Católica Portuguesa
    Master of Science (MSc) Management
    2011 - 2013
  • University of the Arts London
    BA honors, Graphic Design
    2003 - 2003
  • Maryland Institute College of Art
    Bachelor of Fine Arts (BFA), Graphic Design
    2001 - 2004

Community

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