Communications Manager

• Feb 2023 - Present

Communications Officer

• Oct 2021 - Feb 2023

Digital Communications Advisor

• May 2018 - Oct 2021

Coordination of Master Builders’ suite of digital communications, including eDMs and newsletters, website, social media platforms, as well as writing for a range of communication channels, including publications, industry reports, editorial and media, and marketing collateral.

Communications Advisor

• Oct 2012 - Apr 2018

- Editor of Master Builder magazine- Researching, writing and editing copy for a range of print and digital marketing and communication collateral, including publications, websites, emails, advertisements, brochures, promotional material for corporate events and industry reports- Coordinating, designing and monitoring all digitial communication, including email and SMS marketing- Maintaining, updating and enhancing Master Builders websites to ensure currency and quality- Coordinating social media strategies to attract and engage members and other key stakeholders- Working closely with Manager Communications and Media to develop and implement marketing and communication campaigns to promote Master Builders products and services- Assisting in the development of media releases Show less

Digital Marketing Officer

• Oct 2011 - Jul 2012

This role involved maintaining the corporate Logan City Council website, including content, formatting and development, along with managing and writing original content for Council's social media channels (including Facebook and Twitter). I was also responsible for compiling monthly e-newsletters, providing web editing and social media training, writing policies and guidelines and developing fresh and creative ideas for social media, marketing campaigns and website improvement. Social Media Specifics: Implementation of strategies: - I worked on the development of a social media strategy, a social media policy (for internal staff use) and improved the public guidelines for how Council expects users to use social media accounts - I developed a "social media schedule" which outlined 3-4 ideas for each day of the calendar year - based on my own creative ideas, input from branch and whole organisation and around yearly and Council events, workshops etc. This of course could change on a day-to-day basis but acted as a good guide. Monitoring and Archiving: - Use of Hyper Alerts, Google Alerts, Twilert, AllFacebookStats and Backupify to archive all social media activity -The most effective tools to monitor social media that I have used include Social Mention and TrendsMap Writing content: - I was responsible for writing all content for all posts for Facebook and Twitter - Sometimes this involved going out onsite to take photos and post straight away - I have also live-tweeted and Facebooked while live at events, openings, State of Origin etc. Being able to do this while the topic is actually happening invites much more interaction and opportunity to start conversations. Other social media channels: - YouTube - maintaining channel, reporting analytics, uploading videos with rich SEO content - Flickr - selecting suitable photos, approving public submissions - Pinterest - setting up account, creating boards, following suitable accounts, sourcing suitable images. Show less

Content Writer

• Jun 2008 - Nov 2011

This role involved writing a range of different content for a variety of travel-related websites. It included maintaining social media and updating and write content for blogs and newsletters. There was also a degree of quality testing the usability and functioning of websites and adjusting SEO quality of pages. Copywriting and ad campaigns also became part of my role here. This role involved writing a range of different content for a variety of travel-related websites. It included maintaining social media and updating and write content for blogs and newsletters. There was also a degree of quality testing the usability and functioning of websites and adjusting SEO quality of pages. Copywriting and ad campaigns also became part of my role here.

News Compiler and Presenter

• Mar 2011 - Apr 2011

This role involved volunteering at a local community radio station in Logan City. Tasks included researching, compiling and presenting the news on two daily bulletins. This role involved volunteering at a local community radio station in Logan City. Tasks included researching, compiling and presenting the news on two daily bulletins.

Intern Reporter

• Jan 2011 - Jan 2011

This role involved interning at the Coffs Coast Advocate, undertaking general reporting and interviewing. I had stories published in every daily newspaper during my time here. This role involved interning at the Coffs Coast Advocate, undertaking general reporting and interviewing. I had stories published in every daily newspaper during my time here.

Guest Blogger

• 2010 - 2010

This experience involved traveling for two weeks from Brisbane to Cairns in a Jucy Camper, blogging and photographing daily for the Jucy Blog and Website. This experience involved traveling for two weeks from Brisbane to Cairns in a Jucy Camper, blogging and photographing daily for the Jucy Blog and Website.

G's Wine Bar

• May 2007 - Nov 2007

Waitressing and Customer Service Waitressing and Customer Service