Experience

Aramark Workplace Hospitality

• United States
• Hospitality
• 100 - 200 Employee

• Regional Marketing Director

  • Feb 2023 - Present



FOODMatch

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Senior B2B Marketing Manager

  • Nov 2021 - Aug 2022

  Created and implemented marketing programs that drove revenue, awareness, and lead generation through both traditional (print/POP, sales presentations, tradeshows, etc.) and digital (email, social, etc.) methods. Core Responsibilities: • Lead Acquisition - Collaborated with sales managers and digital marketing team to develop and refine the lead acquisition strategy beyond tradeshow and events. • Communications - Oversaw the creation of all trade marketing content and presentations by collaborating with sales, data, and marketing to build all pitch and category review decks. • Merchandising, Training & Education - Implemented and executed all in-store retailer support programs. • Key Acount Marketing & Promotions - Worked with each sales channel to identify key distribution and retail accounts and develop customized annual marketing plans inclusive of email marketing, promotions, incentives/contests, and sponsorships. • New & Focus Product Launch Programs - Worked with each sales channel to create customer-specific plans to gain placements on new and focus items. Show less



cb | Consulting

• United States
• Advertising Services

• Founder & Managing Consultant

  • Jan 2019 - Nov 2021

  Consult with businesses to help build their brand, drive customer engagement, and gain market share. Provide strategic marketing and communications counsel across a variety of industries with a focus on restaurants, food services, and technology. Select client highlights include: • 𝐆𝐫𝐞𝐞𝐧 & 𝐓𝐨𝐧𝐢𝐜 | 𝐌𝐲𝐱 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐊𝐢𝐭𝐜𝐡𝐞𝐧 (03/2021 – 9/2021): Led omni-channel marketing strategy and execution to revitalize and accelerate the growth of two regional restaurant brands with six locations and $4MM in sales. • 𝐒𝐞𝐯𝐞𝐧𝐑𝐨𝐨𝐦𝐬 (09/2020 - 01/2021): Provided counsel to Customer Success Teams on how venues can leverage marketing automation and data to nurture guest relationships at scale through highly personalized interactions. • 𝐉𝐮𝐧𝐳𝐢 𝐊𝐢𝐭𝐜𝐡𝐞𝐧 (07/2019 - 10/2019): Formulated strategy, KPIs, and oversaw implementation of new customer acquisition, growth, and CRM retention plans, which increased monthly sales by 184%. Led go-to-market strategy for new virtual location launch with Zuul Kitchens and a delivery outpost partnership with WeWork, which yielded 200+ new orders a day forecasted to reach over $1MM+ in annual new revenue. • 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐗𝐂𝐡𝐚𝐧𝐠𝐞 (11/2018 - Present): Partnered with co-founders to shape marketing and technology plans to help establish Creative XChange as the #1 automated online booking platform for venues and musicians. Show less



FIG & OLIVE

• United States
• Restaurants
• 1 - 100 Employee

• Vice President of Marketing

  • Nov 2017 - Oct 2018

  Led turnaround of struggling national restaurant brand with nine locations and $55MM in sales by spearheading a multifaceted, reimaging plan utilizing extensive internal and external research to reposition the brand and enhance the customer experience. Managed/mentored a team of two along with two PR firms and a social media agency. Oversaw a $1.1M budget with full P&L accountability. Reported to the CEO. Key Accomplishments: • Developed and executed a new store opening plan, which generated $50K in the first weekend and 100+ press mentions in the first 90 days, including a 3-star review and “Hottest New Restaurant” award. • Grew sales by 12% and new customer leads by 25% after designing, testing and implementing a new mobile-optimized website that drove 70% more traffic, 7x more conversions and 5x ROI. • Launched an exclusive e-commerce shop on Amazon Prime featuring eight SKUs of consumer products, which generated over $1MM in new revenue and improved stock turnaround time by 50%. Show less



Hill Country Hospitality

• United States
• Restaurants
• 1 - 100 Employee

• Vice President of Marketing & Public Relations

  • Apr 2015 - Jul 2017

  Led brand revitalization plans for two regional restaurant chains with five locations and $25MM in sales. Built and ran an internal marketing team to replace the reliance on an expensive external agency. Accountable for all in-store and digital marketing. Key Accomplishments: • Reversed declining delivery business and grew sales by 40% in 90 days. Negotiated multiple deals with online delivery partners to minimize risk, and reduce food and labor costs by more than 5%. • Developed and launched a critically acclaimed 10-Year Anniversary campaign, which received national media attention reaching 5MM+ viewers and increased store traffic by more than 15%. Show less



Sugar Duck Brands

• United States
• Hospitality
• 1 - 100 Employee

• Vice President of Marketing

  • Jul 2014 - Jan 2015

  Led global branding, marketing, and communications strategy for a multi-concept restaurant operator with nine locations and $50MM in sales. Managed a $1M budget and a team of five including three PR firms. Reported to Founder & CEO. Key Accomplishments: • Boosted annual gift card sales by 25% through a limited-time offer (LTO) e-commerce campaign. • Grew customer database by 35% and increased repeat purchases by 20% through Wi-Fi marketing. Led global branding, marketing, and communications strategy for a multi-concept restaurant operator with nine locations and $50MM in sales. Managed a $1M budget and a team of five including three PR firms. Reported to Founder & CEO. Key Accomplishments: • Boosted annual gift card sales by 25% through a limited-time offer (LTO) e-commerce campaign. • Grew customer database by 35% and increased repeat purchases by 20% through Wi-Fi marketing.



Rosa Mexicano Restaurants

• United States
• Restaurants
• 100 - 200 Employee

• Vice President of Marketing

  • Feb 2012 - Jul 2014

  Led new customer acquisition, growth, and retention plans to support the domestic and international expansion of an award-winning, legacy restaurant brand with 18 locations and $100MM in sales. Managed a $1.8M budget and a team of four including two PR agencies. Key Accomplishments: • Orchestrated seasonal food and beverage promotions inclusive of email, radio, print and social media, which generated consistent ROI resulting in 5-6% sales increases during campaigns. • Developed and launched a new product concept that became 25% of total revenue in its 1st year. Show less



Patina Restaurant Group

• Restaurants
• 400 - 500 Employee

• Director of Marketing

  • Nov 2010 - Feb 2012

  Promoted from Senior Marketing Manager to lead the Marketing department through a critical transition in the absence of a CMO. Managed a team of four with an annual marketing budget of $2.1MM. Reported to the President and CEO. Key Accomplishments: • Developed and implemented annual and 30-60-90-day strategic marketing plans for 20+ properties on the East Coast, which generated a 7% increase in annual sales and a 26% increase in EBIDTA.

• Senior Marketing Manager

  • Jul 2006 - Oct 2010

  Recruited to help launch PRG as a leading, bicoastal foodservice company with 65+ locations and $250MM in sales after a buy-out from Compass Group USA.Key Accomplishments:• Led multiple new store opening campaigns for properties that earned “Best New Restaurant in America” and Critics Choice awards, and helped generate more than $20MM in annual sales.



cb | Consulting

• United States
• Advertising Services

• Freelance Marketing Consultant

  • Jun 2004 - Jul 2006



iHeartMedia

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Director of Communications, The Synergy Group [Div. of Clear Channel Worldwide]

  • Nov 1999 - May 2002

  Part of a five-person, corporately funded, cross-platform marketing team selected by and reporting into the Board of Directors to assist with the integration and corporate rebranding efforts of SFX Entertainment into Clear Channel Worldwide. Key Accomplishments: • Established the Company's first one-stop shop for advertisers and sponsors to maximize their dollars across Clear Channel's global Radio, Television, Entertainment, Digital Interactive, and Outdoor channels. • Initiated $70MM in new business and promotional value for Clear Channel by coordinating and championing more than 100+ intra-company B2B trade agreements and integrated cross-platform marketing deals. Show less



Miller Freeman

• Book and Periodical Publishing
• 1 - 100 Employee

• Managing Editor/Licensing Editor, Sporting Goods Business Magazine [Div. of United News & Media]

  • Sep 1996 - Oct 1999

  Supervised the production process and content development of a leading bi-weekly trade magazine, website, and e-newsletter covering the $40B US retail sporting goods industry. Managed a team of 8 in-house employees. Reported to Editor-in-Chief and Publisher. Key Accomplishments: • Published key industry intelligence reports and became an authoritative source on the sale of officially licensed sports merchandise and apparel. • Interfaced regularly with key licensors, licensees, and retailers at the collegiate and professional sports leagues. Show less