Experience

Precis

• Sweden
• Advertising Services
• 300 - 400 Employee

• Partner - Integration

  • Jan 2023 - Present

  Copenhagen, Capital Region, Denmark My main focus lies in working closely with our merger companies, ensuring as successful integration of the companies as possible. I lead integration efforts focusing on systems and processes supporting all things people-related, where I'm responsible for developing and implementing integration strategies, coordinating cross-functional teams, and monitoring post-merger integration progress. Other responsibilities include conducting thorough due diligence during the M&A process, enabling… Show more My main focus lies in working closely with our merger companies, ensuring as successful integration of the companies as possible. I lead integration efforts focusing on systems and processes supporting all things people-related, where I'm responsible for developing and implementing integration strategies, coordinating cross-functional teams, and monitoring post-merger integration progress. Other responsibilities include conducting thorough due diligence during the M&A process, enabling us to make well-informed decisions that align with our growth objectives.

• Group CPO & Partner

  • Jan 2022 - Dec 2022

  Copenhagen, Capital Region, Denmark As Precis' Group Chief People Officer, I was responsible for talent acquisition, development and retention across our offices. For years, being a part of building a meaningful workplace has been my primary driver, establishing structures and processes around employee engagement and development. Therefore, I was excited to contribute to a more holistic approach across our group. We established teams responsible for talent acquisition, people operations, and strategic group-wide… Show more As Precis' Group Chief People Officer, I was responsible for talent acquisition, development and retention across our offices. For years, being a part of building a meaningful workplace has been my primary driver, establishing structures and processes around employee engagement and development. Therefore, I was excited to contribute to a more holistic approach across our group. We established teams responsible for talent acquisition, people operations, and strategic group-wide projects to help us scale.

• Partner & CEO Denmark

  • Apr 2013 - May 2022

  Copenhagen Area, Denmark Precis is an award-winning digital marketing agency. We utilise data-driven and creative digital marketing strategies to assist clients in accomplishing their business objectives. We believe in consumer privacy and advocate an ethical approach to marketing. I founded Precis' second office, and Precis Denmark opened its doors in Copenhagen in April 2013. Since then, we successfully launched an Aarhurs office and grew to almost 100 people working in Denmark before I transitioned to my new… Show more Precis is an award-winning digital marketing agency. We utilise data-driven and creative digital marketing strategies to assist clients in accomplishing their business objectives. We believe in consumer privacy and advocate an ethical approach to marketing. I founded Precis' second office, and Precis Denmark opened its doors in Copenhagen in April 2013. Since then, we successfully launched an Aarhurs office and grew to almost 100 people working in Denmark before I transitioned to my new role. My talented colleagues have delivered award-winning results to our ambitious clients. However, I'm most proud that we've been recognised as one of Denmark's best places to work for years, taking the top spot as the very best place to work in 2022, according to Great Place To Work. Precis as a group has grown a lot since I joined, with +500 specialists working across Europe and the US. Working at Precis, I have further had the pleasure of being: • Guest lecturer at CBS (Copenhagen Business School) and RUC (Roskilde University Center) within web analytics and data-driven marketing. • Google Regional Trainer - selected by Google to provide training in Google products for other marketing agencies at quarterly events. • Mentor at CSE (Copenhagen School of Entrepreneurship) • Speaker at WAW (Web Analytics Wednesday) • Speaker at Marketing Camp • Speaker at Succes Online



Google

• United States
• Software Development
• 700 & Above Employee

• Associate Account Strategist, SMB Services

  • Jun 2011 - Apr 2013

  Dublin, Ireland Account strategist supporting Nordic small and medium-sized business with their online marketing via Google AdWords and Google Analytics. Selected responsibilities and roles: Google Analytics Guru, Nordics • Received internal acclaim and a Gold Award for my work with Analytics both within Google and externally. • Facilitated trainings, workshops, and mentoring etc. for Googlers, vendors, the biggest Google AdWords resellers in the Nordics and Nordic e-commerce… Show more Account strategist supporting Nordic small and medium-sized business with their online marketing via Google AdWords and Google Analytics. Selected responsibilities and roles: Google Analytics Guru, Nordics • Received internal acclaim and a Gold Award for my work with Analytics both within Google and externally. • Facilitated trainings, workshops, and mentoring etc. for Googlers, vendors, the biggest Google AdWords resellers in the Nordics and Nordic e-commerce companies. • Editor of global knowledge-sharing newsletter and internal Analytics site. Customer Satisfaction Lead, Nordics • Responsible for the Nordic customer satisfaction. • Weekly reportings to management and deep-dive analysis of customer satisfaction. • Nordic (team and vendor) trainings and mentoring on how to develop better customer satisfaction performance. Customer Services Quality Reviewer, Denmark • Individual coaching to enhance co-workers personal development and performance in relations to customer support. Editor, Official Danish Google AdWords Blog • Edited and posted 34 blog posts. Google Grants Lead, Nordics • Planned, coordinated and executed Denmark’s First Google Grants Event. Show less



Brixen Steel

• Manufacturing

• Co-founder and Executive Manager

  • Jan 2007 - May 2011

  Responsible for day-to-day operations of Brixen Steel, a web shop selling high quality weapons such as swords, knives, axes etc. Responsibility/Contribution • Strategy, marketing, and sales. • Pricing, procurement, budgeting, and accounting. • Supplier contact/negotiation and customer service. • Web design and photo editing.



GameOn

• Freelance Writer

  • Jul 2000 - Dec 2003

  Freelance writer and forum administrator at Denmark’s (at the time) largest PlayStation website. Responsibility/Contribution • Wrote 171 news articles, 26 reviews, and six previews and monitored the different forums as an administrator