Experience

Australian Botanical Products

• Australia
• Chemical Manufacturing
• 1 - 100 Employee

• General Manager

  • Aug 2022 - Present



B & B Solutions

• Business Consulting and Services

• Commercial Director

  • Jun 2021 - Feb 2023

  Returning to B&B Solutions to support a Melbourne based Private Equity firm to oversee the acquisition of an offshore asset. Managing the final commercial due diligence process, funding model, transition planning and developing the five year strategy. Current projects include development of sales and marketing strategy of leading Australian wine business and commercialising failing CBD building. B & B Solutions is a bespoke strategy consultancy focusing on accelerating growth, creating and executing sales and marketing strategies (website, e-marketing and e-Commerce), on-boarding key accounts, promotions and relationship marketing, sales and marketing planning, complex project management, client management services, mentoring, business auditing, financial restructuring, wholesale and retail, debt solutions and logistics. B&B takes a holistic approach to business management, asks the difficult questions, and implements the strategies required to resolve issues and improve results. Show less



DKSH

• Melbourne, Victoria, Australia

• General Manager

  • Feb 2020 - May 2021

  DKSH (Revenue $15b AUD) is a Swiss listed multinational distribution business. DKSH Acquired Axieo March 1st 2020. Led promotions and product launches across multiple categories and channels. A member of the Executive Leadership Team with complete commercial ownership (sales, marketing, P&L, HR, growth strategy). Led teams of up to 40 on multiple sites across Australia and New Zealand (ANZ). Identified acquisition and divestment opportunities, drove/negotiated complex multi-billion dollar multi-national deals ($70m), ANZ Head of Marketing, Digital and Brand (strategy and execution). Other responsibilities included client strategy and commercialisation, product and pricing, market entry, gap analysis, product development and building team capabilities. Australian representative on DKSH Sustainability and SHEQ committees. Experience leading legal, compliance, procurement/sourcing and finance teams. In addition to full accountability for growth, post-acquisition led the restructure of the complex Supply Chain and Customer Care divisions, led the Covid-19 Taskforce, Head of e-Commerce and Data Integrity, Australian representative on the HSEQ (Health Safety, Environment and Quality) Committee, appointed Australian representative on a Global DKSH Sustainability Committee, and project managed NSW office consolidation. Show less



Axieo

• Australia
• Chemical Manufacturing
• 1 - 100 Employee

• General Manager

  • Aug 2017 - Feb 2020

  Appointed to the Axieo Leadership Team as a General Manager. Complete accountability for EBIT growth, budgeting, team performance, client acquisition, marketing strategies, tenders/bids and growth. Appointed to the Axieo Leadership Team as a General Manager. Complete accountability for EBIT growth, budgeting, team performance, client acquisition, marketing strategies, tenders/bids and growth.



Gooding International Winery Group

• Hong Kong

• Managing Director

  • Aug 2016 - Sep 2017

  Gooding International Winery Group is a leading Yantai (Shandong Province, China) Winery with its Head Office based in Hong Kong. This senior role included development and execution of the SEA sales strategy, establishing third party distribution agreements, and establishing sales office in selected territories. In this role I managed the IPO process, I secured investment with investment banks, hedge funds and family offices in ANZ, Hong Kong, Singapore, Kuala Lumpur and China, whilst directing industry leading accounting/legal firms. Led/negotiated all major deals, crafted IPO investment collateral, press releases, licenses and distribution agreements. Accountable for P&L, balance sheet, debt and growth. This role had nine direct reports, a sales team of 30 and six distributors/agents across SEA. Show less



B & B Solutions

• Melbourne, Australia

• Senior Commercial Manager

  • 2001 - Sep 2016

  B & B Solutions is a bespoke strategy consultancy focusing on accelerating growth, creating and executing sales and marketing strategies (website, e-marketing and e-Commerce), assessing and releasing SaaS projects, on-boarding key accounts, promotions and relationship marketing, sales and marketing planning, complex project management, client management services, mentoring, business auditing, financial restructuring, wholesale and retail, debt solutions and logistics. B&B takes a holistic approach to business management, asks the difficult questions, and implements the strategies required to resolve issues and improve results. Key Achievements/Strength - Complex multisite (international) complete business management - Digital strategies - Key client Relationship management with MNCs across the globe - Identifying growth opportunities and executing sales and marketing strategies - Restructuring, commercial, finance, HR and supply chain - Global market trends - Complex distribution network development (or rationalisation) - Identifying acquisition targets and divestment opportunities - Engaged by top ASX listed companies as clients. - Establishing and growing global distribution networks - Developing innovative sales initiatives. - Reporting, governance and compliance - Project management from start-up to mature businesses. - Multi-site concurrent projects, contractual obligations. - Feasibility / scoping studies for major projects. - Engaged on retainer as mentor and business adviser to leading Australian brands. - Advising on the purchase / sale of numerous businesses. Show less



Wine Genius - www.winegenius.com

• Beverage Manufacturing
• 1 - 100 Employee

• Chief Executive Officer

  • Jan 2007 - Jul 2016

  Wine Genius is a complete SaaS marketing organisation who's clients include Australia's top wineries/brands, key industry bodies, financial institutions, education institutions and ASX listed companies (Qantas, theme parks, luxury brands, etc). Additionally, it implemented innovative digital membership acquisition strategies, pioneered bespoke IT solutions, and created sales and marketing initiatives for its unique product offerings, experiences and services. Key Achievements - Employed as interim General Manager and promoted to CEO within six months. - Complete business management, P&L, budgets, finance, HR, compliance - Delivering SaaS marketing projects with internal teams, and 3rd party digital and creative agencies on-time and on-budget. - Accelerating timelines, and achieving market penetration targets ahead of budget. - Leading team to outperform budget by 40% - Developing and implementing successful marketing strategies in a saturated market. - Managing profitable relationships with >1,000 Australian wine businesses, financial institutions, media organisations, state and regional tourism bodies and industry leaders. Show less



Coombe Farm Vineyard

• Yarra Valley

• Wine & Commercial Manager

  • Feb 2001 - Dec 2007

  Originally employed as Brand Ambassador, this role quickly grew into managing all wine-related business. This included building the sales and marketing strategy, establishing a team from the ground up, production planning and winemaking oversight. Key responsibilities of this position also included the management (and construction) of the Yarra Valley cellar door, and the development/deployment of the online and e-Commerce strategies. Responsible for P&L, budgeting, supply chain, promotions and product launches. Established export distribution network in NZ, China, Hong Kong, Japan, the UK and North America. Show less



Old Course Hotel, Golf Resort & Spa

• United Kingdom
• Hospitality
• 100 - 200 Employee

• General Manager - Food and Beverage

  • Jan 2000 - Dec 2000

  Short term contract to cover maternity leave. 7 sites, 22 direct reports and a team of 250+ (mix of permanent and casual). Short term contract to cover maternity leave. 7 sites, 22 direct reports and a team of 250+ (mix of permanent and casual).



Walter's Wine Bar

• Southgate, Melbourne

• Restaurant Manager

  • Nov 1996 - Jan 2000

  During the late 1990’s, Walter’s Wine Bar was considered the wine Mecca of Melbourne. Initially employed as a trainee, a passion for wine was developed. This passion lead to being promoted to the roles of Head Sommelier, Wine Buyer, and then Restaurant Manager. In this role there were 15 direct reports and a team of 45. Key roles and responsibilities within Walter’s Wine Bar were: - Management of busy two hat restaurant - Wine management and Inventory - Wine buying - Head sommelier - Staff management - Reporting to owner(s) Show less