Caylee Wilson
Events and Marketing Director at Midtown Reader- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Rebecca Yap
Caylee was a great leader and amazing to work with. She is very communicative and constantly checked in to see where she could be of assistance. I learned so much about marketing, social media, and client management from her during her time at Tomkin. Caylee is a great asset to any team she is in and I highly recommend her!
Dana Sterneman
Caylee is a strategic thinker with creative capabilities. She works well in collaborative settings by offering her fresh perspective and insight.
Rebecca Yap
Caylee was a great leader and amazing to work with. She is very communicative and constantly checked in to see where she could be of assistance. I learned so much about marketing, social media, and client management from her during her time at Tomkin. Caylee is a great asset to any team she is in and I highly recommend her!
Dana Sterneman
Caylee is a strategic thinker with creative capabilities. She works well in collaborative settings by offering her fresh perspective and insight.
Rebecca Yap
Caylee was a great leader and amazing to work with. She is very communicative and constantly checked in to see where she could be of assistance. I learned so much about marketing, social media, and client management from her during her time at Tomkin. Caylee is a great asset to any team she is in and I highly recommend her!
Dana Sterneman
Caylee is a strategic thinker with creative capabilities. She works well in collaborative settings by offering her fresh perspective and insight.
Rebecca Yap
Caylee was a great leader and amazing to work with. She is very communicative and constantly checked in to see where she could be of assistance. I learned so much about marketing, social media, and client management from her during her time at Tomkin. Caylee is a great asset to any team she is in and I highly recommend her!
Dana Sterneman
Caylee is a strategic thinker with creative capabilities. She works well in collaborative settings by offering her fresh perspective and insight.
Credentials
-
Foundations of User Experience (UX) Design
GoogleJan, 2023- Oct, 2024 -
Facebook
AgorapulseJun, 2022- Oct, 2024 -
Google Business Tools
AgorapulseJun, 2022- Oct, 2024 -
Instagram
AgorapulseJun, 2022- Oct, 2024 -
LinkedIn
AgorapulseJun, 2022- Oct, 2024 -
Pinterest
AgorapulseJun, 2022- Oct, 2024 -
Email Marketing
HubSpotFeb, 2021- Oct, 2024 -
Social Media Marketing
HubSpotFeb, 2021- Oct, 2024 -
Digital Advertising
HubSpotMar, 2021- Oct, 2024 -
Inbound Marketing
HubSpotMar, 2021- Oct, 2024 -
Bing Ads Accredited Professional
MicrosoftMar, 2021- Oct, 2024
Experience
-
Midtown Reader
-
United States
-
Retail
-
1 - 100 Employee
-
Events and Marketing Director
-
Jan 2023 - Present
-
-
Event Director
-
Sep 2021 - Feb 2023
Plan and prepare any upcoming events and maintain an events calendar Create profit and loss sheets from monthly eventsPublicize events through social media channels and websites Communicate with community partners to build partnerships
-
-
-
-
Marketing Specialist
-
Aug 2020 - Present
Increasing overall social media reach by 70% Creating content and tracking analytics for clients Assisting in copywriting tasks and increasing SEO for websites Increasing overall social media reach by 70% Creating content and tracking analytics for clients Assisting in copywriting tasks and increasing SEO for websites
-
-
-
The Snack Sack
-
United States
-
Fundraising
-
1 - 100 Employee
-
Social Media Marketing Specialist
-
Apr 2021 - Present
Increasing overall reach on social media by 80% Coordinate and develop social media publishing schedule Research and develop target audience strategies Optimize owned and earned media channels Implemented 2 virtual events each month to promote engagement and outreach Increasing overall reach on social media by 80% Coordinate and develop social media publishing schedule Research and develop target audience strategies Optimize owned and earned media channels Implemented 2 virtual events each month to promote engagement and outreach
-
-
-
TomKin Consulting, LLC
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Development Director
-
Aug 2020 - Jun 2021
Coordinated with different clients for client retention Managed entirety of internship program with over 70 students Managed all social media accounts including Instagram, Facebook, Twitter Created all social media and blog content calendars monthly Coordinated with different clients for client retention Managed entirety of internship program with over 70 students Managed all social media accounts including Instagram, Facebook, Twitter Created all social media and blog content calendars monthly
-
-
-
Florida Prepaid College Board
-
United States
-
Financial Services
-
1 - 100 Employee
-
Marketing Assistant
-
Jul 2019 - May 2021
Assist the Marketing Director in the creation of all advertisement and marketing campaigns Develop personalized and target email campaigns utilizing MailChimp Create content for the website through WordPress Manage and report on the performance of all segment’s campaigns Assist the Marketing Director in the creation of all advertisement and marketing campaigns Develop personalized and target email campaigns utilizing MailChimp Create content for the website through WordPress Manage and report on the performance of all segment’s campaigns
-
-
-
Smitten With Kittens
-
Non-profit Organizations
-
Social Media Coordinator Volunteer
-
Feb 2020 - May 2020
Promote, develop, and maintain the company online presence Create content for social media channels through Canva Schedule content posts through HootSuite Promote, develop, and maintain the company online presence Create content for social media channels through Canva Schedule content posts through HootSuite
-
-
-
PostCard Travel Planning
-
Tallahassee
-
Marketing Assistant
-
Feb 2019 - May 2020
Oversee all social media and content marketing for PostCard Travel Planning, increasing engagement by 75% Develop business growth by facilitating the best practice of promotion through Smore and MailChimp Assess competitors, trends, and web traffic analytics Oversee all social media and content marketing for PostCard Travel Planning, increasing engagement by 75% Develop business growth by facilitating the best practice of promotion through Smore and MailChimp Assess competitors, trends, and web traffic analytics
-
-
-
Florida State University
-
United States
-
Higher Education
-
700 & Above Employee
-
Office Assistant
-
Jun 2018 - Jul 2019
Facilitate quality correspondence between the Dean’s Office and college stakeholders. Organize office to support Fine Arts Staff Utilize university online platform to effectively communicate with students and faculty Facilitate quality correspondence between the Dean’s Office and college stakeholders. Organize office to support Fine Arts Staff Utilize university online platform to effectively communicate with students and faculty
-
-
-
Shapes Fitness for Women
-
United States
-
Health, Wellness & Fitness
-
1 - 100 Employee
-
Fitness Consultant
-
Apr 2016 - Jun 2017
Maintained a digital database of inquiries, complaints, and comments Contacted regular and prospective customers to demonstrate products and their features Consulted with clients after sales or contract signings to resolve problems and to provide ongoing support Resolved customer service or billing complaints Maintained a digital database of inquiries, complaints, and comments Contacted regular and prospective customers to demonstrate products and their features Consulted with clients after sales or contract signings to resolve problems and to provide ongoing support Resolved customer service or billing complaints
-
-
Education
-
Florida State University
Certificate, Multicultural Marketing -
Florida State University
Master of Science - MS, Integrated Marketing and Management Communications -
Florida State University
Bachelor's degree, Marketing -
Florida State University
Associate of Arts - AA, General Studies