Caylee Wilson

Events and Marketing Director at Midtown Reader
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Contact Information
us****@****om
(386) 825-5501
Location
US

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5.0

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Rebecca Yap

Caylee was a great leader and amazing to work with. She is very communicative and constantly checked in to see where she could be of assistance. I learned so much about marketing, social media, and client management from her during her time at Tomkin. Caylee is a great asset to any team she is in and I highly recommend her!

Dana Sterneman

Caylee is a strategic thinker with creative capabilities. She works well in collaborative settings by offering her fresh perspective and insight.

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Credentials

  • Foundations of User Experience (UX) Design
    Google
    Jan, 2023
    - Oct, 2024
  • Facebook
    Agorapulse
    Jun, 2022
    - Oct, 2024
  • Google Business Tools
    Agorapulse
    Jun, 2022
    - Oct, 2024
  • Instagram
    Agorapulse
    Jun, 2022
    - Oct, 2024
  • LinkedIn
    Agorapulse
    Jun, 2022
    - Oct, 2024
  • Pinterest
    Agorapulse
    Jun, 2022
    - Oct, 2024
  • Email Marketing
    HubSpot
    Feb, 2021
    - Oct, 2024
  • Social Media Marketing
    HubSpot
    Feb, 2021
    - Oct, 2024
  • Digital Advertising
    HubSpot
    Mar, 2021
    - Oct, 2024
  • Inbound Marketing
    HubSpot
    Mar, 2021
    - Oct, 2024
  • Bing Ads Accredited Professional
    Microsoft
    Mar, 2021
    - Oct, 2024

Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Events and Marketing Director
      • Jan 2023 - Present

    • Event Director
      • Sep 2021 - Feb 2023

      Plan and prepare any upcoming events and maintain an events calendar Create profit and loss sheets from monthly eventsPublicize events through social media channels and websites Communicate with community partners to build partnerships

    • Marketing Specialist
      • Aug 2020 - Present

      Increasing overall social media reach by 70% Creating content and tracking analytics for clients Assisting in copywriting tasks and increasing SEO for websites Increasing overall social media reach by 70% Creating content and tracking analytics for clients Assisting in copywriting tasks and increasing SEO for websites

    • United States
    • Fundraising
    • 1 - 100 Employee
    • Social Media Marketing Specialist
      • Apr 2021 - Present

      Increasing overall reach on social media by 80% Coordinate and develop social media publishing schedule Research and develop target audience strategies Optimize owned and earned media channels Implemented 2 virtual events each month to promote engagement and outreach Increasing overall reach on social media by 80% Coordinate and develop social media publishing schedule Research and develop target audience strategies Optimize owned and earned media channels Implemented 2 virtual events each month to promote engagement and outreach

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Development Director
      • Aug 2020 - Jun 2021

      Coordinated with different clients for client retention Managed entirety of internship program with over 70 students Managed all social media accounts including Instagram, Facebook, Twitter Created all social media and blog content calendars monthly Coordinated with different clients for client retention Managed entirety of internship program with over 70 students Managed all social media accounts including Instagram, Facebook, Twitter Created all social media and blog content calendars monthly

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Marketing Assistant
      • Jul 2019 - May 2021

      Assist the Marketing Director in the creation of all advertisement and marketing campaigns Develop personalized and target email campaigns utilizing MailChimp Create content for the website through WordPress Manage and report on the performance of all segment’s campaigns Assist the Marketing Director in the creation of all advertisement and marketing campaigns Develop personalized and target email campaigns utilizing MailChimp Create content for the website through WordPress Manage and report on the performance of all segment’s campaigns

    • Non-profit Organizations
    • Social Media Coordinator Volunteer
      • Feb 2020 - May 2020

      Promote, develop, and maintain the company online presence Create content for social media channels through Canva Schedule content posts through HootSuite Promote, develop, and maintain the company online presence Create content for social media channels through Canva Schedule content posts through HootSuite

    • Marketing Assistant
      • Feb 2019 - May 2020

      Oversee all social media and content marketing for PostCard Travel Planning, increasing engagement by 75% Develop business growth by facilitating the best practice of promotion through Smore and MailChimp Assess competitors, trends, and web traffic analytics Oversee all social media and content marketing for PostCard Travel Planning, increasing engagement by 75% Develop business growth by facilitating the best practice of promotion through Smore and MailChimp Assess competitors, trends, and web traffic analytics

    • United States
    • Higher Education
    • 700 & Above Employee
    • Office Assistant
      • Jun 2018 - Jul 2019

      Facilitate quality correspondence between the Dean’s Office and college stakeholders. Organize office to support Fine Arts Staff Utilize university online platform to effectively communicate with students and faculty Facilitate quality correspondence between the Dean’s Office and college stakeholders. Organize office to support Fine Arts Staff Utilize university online platform to effectively communicate with students and faculty

    • United States
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Fitness Consultant
      • Apr 2016 - Jun 2017

      Maintained a digital database of inquiries, complaints, and comments Contacted regular and prospective customers to demonstrate products and their features Consulted with clients after sales or contract signings to resolve problems and to provide ongoing support Resolved customer service or billing complaints Maintained a digital database of inquiries, complaints, and comments Contacted regular and prospective customers to demonstrate products and their features Consulted with clients after sales or contract signings to resolve problems and to provide ongoing support Resolved customer service or billing complaints

Education

  • Florida State University
    Certificate, Multicultural Marketing
    2021 - 2022
  • Florida State University
    Master of Science - MS, Integrated Marketing and Management Communications
    2021 - 2022
  • Florida State University
    Bachelor's degree, Marketing
    2018 - 2021
  • Florida State University
    Associate of Arts - AA, General Studies
    2017 - 2018

Community

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