Experience

Attentive

• United States
• Advertising Services
• 700 & Above Employee

• Client Strategy Associate

  • Feb 2022 - Present



Spherical

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Account Manager

  • May 2021 - Feb 2022

  - Lead client relationships and project management on several accounts including Rosewood Hotels & Resorts, Equinox Hotels, The Ryder Hotel, and more.- Collaborate with account managers, creatives, and directors, and manage junior team members- Define creative strategies and bring brand identities to life through the creation of content (image sourcing, content curation, copywriting, influencer collaborations, etc.)- Built a bespoke influencer marketing program and manage ongoing collaborations and partnerships- Develop and execute paid social advertising campaigns and manage ongoing paid activity- Monitor and analyze data from paid and organic social performance to compile meaningful insights and key learnings for monthly, quarterly, and annual reports- Contribute to the development of new internal and external programs, ways of working, and process documentation

• Digital Account Coordinator

  • Jun 2019 - May 2021

  * Engages in regular client correspondence, interaction, and account/relationship management* Graphic design, photo curation, copywriting, and implementation for social media content* Oversees implementation of social media content and conducts community management on multiple accounts* Assists in planning itineraries/shot lists for content production trips* Researches, identifies, and coordinates collaborations with influencers who align with campaign objectives* Analyzes and interprets data to build strong monthly and quarterly reports* Development of strategic recommendations and campaigns* Provides clients with paid social budget recommendations and oversees strategy and implementation of paid social campaigns* Collaborates with team members to build new programs, ways of working, and process documentation for the agency as a whole



College of Charleston Women in Business

• United States
• Higher Education

• Member

  • Feb 2018 - May 2019



College of Charleston

• United States
• Higher Education
• 700 & Above Employee

• Psychology Tutor

  • Jan 2018 - May 2019

  I am hired by the College of Charleston Center for Student Learning to provide one-on-one tutoring services for psychology students. I help students achieve academic success by offering my expertise in study skills and subject matter and by devising personalized study plans.

• Undergraduate Research Assistant

  • Jan 2018 - May 2018

  Conducting cognitive psychology research focusing on creating multiple choice tests for optimized learning and retention



College of Charleston's American Marketing Association

• 66 George Street, Charleston, SC 29424

• Member

  • Jan 2018 - May 2019

  Improving knowledge and gaining experience about marketing by participating in meetings, attending workshops and working closely with businesses Improving knowledge and gaining experience about marketing by participating in meetings, attending workshops and working closely with businesses



Levelwing

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Content Marketing Intern

  • Jun 2018 - Dec 2018

  - Produce organic content across social media platforms for a number of clients - Research markets and perform competitive SWOT analyses - Generate content pillars to enhance brand diversity and community engagement - Conduct social listening and community management to help consumers, mitigate potential issues, and build brand community - Assist in SEO for web content - Produce organic content across social media platforms for a number of clients - Research markets and perform competitive SWOT analyses - Generate content pillars to enhance brand diversity and community engagement - Conduct social listening and community management to help consumers, mitigate potential issues, and build brand community - Assist in SEO for web content



Charleston Wine + Food

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Experiential Marketing + Sponsorship Intern

  • Jun 2018 - Aug 2018

  - Identify opportunities and garner relationships with prospective sponsors, donors and talent - Conceptualize creative experiential marketing opportunities for sponsors - Track, organize and execute partnership benefits + assets - Identify opportunities and garner relationships with prospective sponsors, donors and talent - Conceptualize creative experiential marketing opportunities for sponsors - Track, organize and execute partnership benefits + assets



PWW Advisory Group

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jul 2017 - Sep 2017

  - Authored posts, articles, and newsletters to PWW, NAAC, and PWW Media's websites and social media pages - Created various advertising graphics via Photoshop - Researched various speakers, partner companies and events for marketing purposes - Studied social media analytics via Hootsuite - Collaborated with an external marketing company to improve marketing strategies - Worked in a photography/video studio to assist with the creation of promotional and educational media - Authored posts, articles, and newsletters to PWW, NAAC, and PWW Media's websites and social media pages - Created various advertising graphics via Photoshop - Researched various speakers, partner companies and events for marketing purposes - Studied social media analytics via Hootsuite - Collaborated with an external marketing company to improve marketing strategies - Worked in a photography/video studio to assist with the creation of promotional and educational media