Cayetana Lolas
Senior Experience Designer at La Victoria Lab- Claim this Profile
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English Full professional proficiency
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Spanish Full professional proficiency
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French Native or bilingual proficiency
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German Limited working proficiency
Topline Score
Bio
Solonje Burnett
The amount of commitment and dedication Cayetana had to our team was immeasurable. If I had to go to the office on Sunday, she was there without hesitation or an ask, by my side, with a smile. Selflessness defines her. I witnessed Cay grow before my eyes in the five months we had together at Live Grey. From the start she was hardworking and independent. Never afraid to ask questions and always getting the job done. But during those months I witnessed an opening, an expansion into a truly emphatic, patient, and strong woman who craved additional learning, trusted her teammates and communicated well even in tough situations. Cayetana is the perfect blend of leader and team player encouraging those around her and leading by example. I'm beyond grateful that she decided to work with us (and in particular me) at Live Grey. I can't wait to see how her strength of character and devotion to positivity affects those around her in the next chapter. Thanks Cay for all you are and how much you give.
Solonje Burnett
The amount of commitment and dedication Cayetana had to our team was immeasurable. If I had to go to the office on Sunday, she was there without hesitation or an ask, by my side, with a smile. Selflessness defines her. I witnessed Cay grow before my eyes in the five months we had together at Live Grey. From the start she was hardworking and independent. Never afraid to ask questions and always getting the job done. But during those months I witnessed an opening, an expansion into a truly emphatic, patient, and strong woman who craved additional learning, trusted her teammates and communicated well even in tough situations. Cayetana is the perfect blend of leader and team player encouraging those around her and leading by example. I'm beyond grateful that she decided to work with us (and in particular me) at Live Grey. I can't wait to see how her strength of character and devotion to positivity affects those around her in the next chapter. Thanks Cay for all you are and how much you give.
Solonje Burnett
The amount of commitment and dedication Cayetana had to our team was immeasurable. If I had to go to the office on Sunday, she was there without hesitation or an ask, by my side, with a smile. Selflessness defines her. I witnessed Cay grow before my eyes in the five months we had together at Live Grey. From the start she was hardworking and independent. Never afraid to ask questions and always getting the job done. But during those months I witnessed an opening, an expansion into a truly emphatic, patient, and strong woman who craved additional learning, trusted her teammates and communicated well even in tough situations. Cayetana is the perfect blend of leader and team player encouraging those around her and leading by example. I'm beyond grateful that she decided to work with us (and in particular me) at Live Grey. I can't wait to see how her strength of character and devotion to positivity affects those around her in the next chapter. Thanks Cay for all you are and how much you give.
Solonje Burnett
The amount of commitment and dedication Cayetana had to our team was immeasurable. If I had to go to the office on Sunday, she was there without hesitation or an ask, by my side, with a smile. Selflessness defines her. I witnessed Cay grow before my eyes in the five months we had together at Live Grey. From the start she was hardworking and independent. Never afraid to ask questions and always getting the job done. But during those months I witnessed an opening, an expansion into a truly emphatic, patient, and strong woman who craved additional learning, trusted her teammates and communicated well even in tough situations. Cayetana is the perfect blend of leader and team player encouraging those around her and leading by example. I'm beyond grateful that she decided to work with us (and in particular me) at Live Grey. I can't wait to see how her strength of character and devotion to positivity affects those around her in the next chapter. Thanks Cay for all you are and how much you give.
Experience
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La Victoria Lab
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Peru
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Design Services
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1 - 100 Employee
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Senior Experience Designer
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Mar 2022 - Present
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Experience Designer
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Mar 2021 - Mar 2022
La Victoria Lab is the innovation lab for the Intercorp group, where we reimagine and rethink the future of our companies and the experiences we provide to our users. We started in 2014 and we work very closely with IDEO, the world's leading design and innovation consultancy firm, to create new products and services based on people's needs.
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GOALGIRLS*
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Germany
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Advertising Services
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1 - 100 Employee
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Experiential Marketing
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Mar 2019 - Oct 2020
Designed live experiences for Adidas, Refinery29, and Lunette. Hosted a 50+ dinner for Bumble and introduced their new branch "Bumble Biz". Designed, developed, and built a human-size "Equalopoly" board for the Lolapalooza 2019 festival. Hosted small venue concerts ("The Couch Sessions") every Thursday, introducing new bands in Berlin. Collaborated with Den Entertainments to organize three “She for Show” concerts featuring female musicians. Designed live experiences for Adidas, Refinery29, and Lunette. Hosted a 50+ dinner for Bumble and introduced their new branch "Bumble Biz". Designed, developed, and built a human-size "Equalopoly" board for the Lolapalooza 2019 festival. Hosted small venue concerts ("The Couch Sessions") every Thursday, introducing new bands in Berlin. Collaborated with Den Entertainments to organize three “She for Show” concerts featuring female musicians.
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Live Grey
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United States
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Human Resources Services
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1 - 100 Employee
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Assistant Producer
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Oct 2017 - Sep 2018
Assisted with the planning and execution of events targeting corporations to provide workforce solutions. Actively sought out potential event sponsors and built mutually- beneficial relationships with key decision makers. Managed budgets, coordinated logistics and developed event schedules. Assisted with the planning and execution of events targeting corporations to provide workforce solutions. Actively sought out potential event sponsors and built mutually- beneficial relationships with key decision makers. Managed budgets, coordinated logistics and developed event schedules.
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PR Consulting
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United States
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Public Relations and Communications Services
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200 - 300 Employee
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Fashion PR
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Feb 2017 - May 2017
Oversaw coordination and delivery of samples from luxury fashion labels for distribution to celebrities, entertainers and other influencers. Participated in seasonal events in consultation with clients to build brand presence through variety of channels. Managed runway production setup and seating charts for eight shows during New York Fashion Week. Oversaw coordination and delivery of samples from luxury fashion labels for distribution to celebrities, entertainers and other influencers. Participated in seasonal events in consultation with clients to build brand presence through variety of channels. Managed runway production setup and seating charts for eight shows during New York Fashion Week.
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MarioTestino+
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United Kingdom
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Photography
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1 - 100 Employee
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Digital Strategist
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Jun 2016 - Aug 2016
Identified target audiences and analyzed engagement metrics of social media posts. Conducted market research and implemented improved practices to reach millennial market. Doubled social media following from 1MM to 2MM through improved content and strategies. Developed and implemented plan to launch new website “Mira Mira” and show footage of backstage celebrity interactions. Identified target audiences and analyzed engagement metrics of social media posts. Conducted market research and implemented improved practices to reach millennial market. Doubled social media following from 1MM to 2MM through improved content and strategies. Developed and implemented plan to launch new website “Mira Mira” and show footage of backstage celebrity interactions.
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ASA Textile Sourcing
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Peru
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Public Relations Intern
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Jun 2015 - Aug 2015
Worked in client-facing role with company providing textile sourcing to fashion labels. Fostered relationships with labels, including Vince and Free People. Negotiated vendor pricing for clients in coordination with manufacturers. Visited manufacturing facilities to conduct quality control. Worked in client-facing role with company providing textile sourcing to fashion labels. Fostered relationships with labels, including Vince and Free People. Negotiated vendor pricing for clients in coordination with manufacturers. Visited manufacturing facilities to conduct quality control.
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Grupo AJE
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Peru
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Food and Beverage Services
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700 & Above Employee
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Marketing Assistant
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Jun 2014 - Aug 2014
Implemented new employee development plan based upon Gross National Happiness (GNH) index. Conducted employee workshops and gauged audience engagement. Improved internal and external relations by 2.5% Implemented new employee development plan based upon Gross National Happiness (GNH) index. Conducted employee workshops and gauged audience engagement. Improved internal and external relations by 2.5%
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Education
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2013 - 2017
New York University
Bachelor’s Degree, CHILD AND ADOLESCENT MENTAL HEALTH STUDIES -
2013 - 2017
New York University - Leonard N. Stern School of Business
Bachelor of Science (B.S.) Business, Marketing/Marketing Management, General -
2001 - 2013
Colegio Franklin Delano Roosevelt, The American School of Lima
High School, International Baccalaureate Certificate
Community
