Vinícius Cavalcante
Senior Performance Analyst at Flash Benefícios- Claim this Profile
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Spanish Elementary proficiency
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Portuguese Native or bilingual proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Cambridge Advanced English - C2: Native or Bilingual Proficiency
Cambridge Assessment EnglishJan, 2019- Sep, 2024 -
Google AdWords Certified
GoogleJul, 2015- Sep, 2024 -
Lean Six Sigma Yellow Belt (ICYB)
Vivo (Telefônica Brasil)
Experience
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Flash Benefícios
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Brazil
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Financial Services
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1 - 100 Employee
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Senior Performance Analyst
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Jun 2021 - Present
On my first experience in a startup I am a part of the Growth team. It is our job to bring more clients to the company.My job as a Media Analyst is to come up with ideas and campaigns on media platforms to generate qualified leads, selecting the perfect message, creative and target in order to do so. It is also my job to coordinate the team's efforts on all platforms (Google, Linkedin, Facebook and Bing), which demands a high level of organization, great communication and excellent priorization skills to make sure we are able to meet the company's goals.I have been able to exercize my digital media knowledge and learn new things, such as lead generation marketing and how it all works on a CRM platform (Hubspot).
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Dafiti Group LATAM
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Argentina
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Retail Apparel and Fashion
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300 - 400 Employee
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Performance Media - Partner Services
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Aug 2020 - Jun 2021
Integrei o time de Partner Services que tinha como missão utilizar todo o potencial do Dafiti Group como HUB de Moda para a comercialização de espaços publicitários nos sites, apps, perfis em redes sociais e etc.Iniciei comandando a BU de Kids & Home, atendendo e criando projetos de branding e de performance para marcas como Kyly, Malwee Kids e Pampili (na categoria Kids) e Santista, Porto Brasil, Tramontina e Buddemeyer na categoria Home. Em menos de seis meses, fui transferido para uma BU de maior relevância e impacto financeiro, de Men & Sports.Nessa BU atendi marcas gigantes como Adidas, Under Armor, Fila, Hugo Boss, e dezenas de outras, criando projetos de grande impacto como o Adidas Day, quando todas as propriedades da Dafiti eram dominadas pela marca num dia de descontos agressivos.Para a gestão dessas marcas e desenvolvimento desses projetos era necessário um grande domínio sobre a base de dados do Dafiti Group, entendendo bem qual mix de produtos funcionava melhor em cada período do ano, e excelente relacionamento com as mais diversas áreas, de Compras a Merchandising, passando por Criação, TI, etc. Tudo isso aliado a um conhecimento sólido de mídia e projetos de conteúdo digital garantia o sucesso das ações e satisfação dos clientes.
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Bodhi Restaurant
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Australia
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Food & Beverages
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1 - 100 Employee
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Staff
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Oct 2018 - Jan 2020
Working in hospitality brought my long-wanted experience dealing directly with customers. It fascinated me talking to them, understanding what their expectations were and then, with the help of an amazing team, be able to exceed those expectations – that is, most of the time. It was not always easy, but the troublesome moments were perfect to teach me about managing difficult demands, prioritizing what was urgent, and becoming more patient and focused. A life changing experience that changed who I am not only as a professional, but as a person.
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Telefônica Brasil
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Brazil
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Telecommunications
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700 & Above Employee
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Content Production & Social Media Management
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Apr 2017 - Jul 2018
Combined the knowledge I had gained from working with digital media with the creation of ads, making sure our formats matched the strategy and also had high Quality Score on social platforms, enhancing effectiveness and lowering CPC.Was a part of the team that created the greatest - and most exciting - branding campaign of the year, Brazil's Soccer Team sponsorship and its journey to the 2018 FIFA World Cup in Russia, working in several video campaigns from beginning to end. The lead ad, Que Bonito E, has now more than 14 million views on Youtube.Organized a workflow that enabled small - but very interesting - projects to be exposed to users on social media, rising engagement and likeability. The sponsorship of Vivo Keyd, an e-Games team, as much as the dozens of plays and art exhibitions supported by the company each year are examples of such projects.Led the reviving of Vivo's social platforms. There were too many profiles and little governance over who was responsible for all of them, causing a chaotic communication with customers and slowing the social media part of Customer Care. By analyzing which profiles and channels were really necessary and by building strong partnerships with the affected internal customers, I was able to introduce a content routine that communicated their products and initiatives in a more centralized and organized manner, creating a stronger - and more likeable - brand persona, which also facilitated Customer Care routine.
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Digital Media Analyst
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Nov 2015 - Mar 2017
Oversaw hundreds of digital media strategies for both the B2B and B2C Vivo's services, working with the best advertising agencies in the market, briefing, planning, supervising their execution and optimizing every day to reach the expected ROI and help the business units to achieve their goals.Created forecasts based on data obtained from previous campaigns, considering each step of the customer's journey, from impact through purchase - and frequently recommended adjustments on those journeys to improve the overall strategy.Educated the company's business units regarding digital media, helping to define the best KPIs and assisting throughout their marketing plans.Integrated multidisciplinary teams, learning mostly about Content Production, Digital Analytics and the e-Commerce environment, always contributing with the best media insights thanks to partners such as Twitter, Google and Facebook.Helped controlling the Media Deals we had with Twitter and Google, choosing the most appropriate formats for each campaign.Used the best technology available at the time, such as Pixels to track the customers' journey and create remarketing campaigns, A/B split testing to assess the best formats or audiences so we could make better use of the investment, and Data Onboarding to create customized campaigns and target look-alike audiences.Headed the digital media strategy for the biggest app campaign until then, for Meu Vivo App, which brought, one year later, more than 1 million downloads and approximately 700.000 new users.
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Intern
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May 2014 - Nov 2015
Responsible for SEM and SEO management providing customers an easy access to services that suited their needs.
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AIESEC no Brasil
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Brazil
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Non-profit Organizations
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400 - 500 Employee
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GCDPi Member
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Mar 2013 - Sep 2013
Responsible for the Selection and Adaptation of foreign students applying to work as volunteers in Sao Paulo. Responsible for the Selection and Adaptation of foreign students applying to work as volunteers in Sao Paulo.
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Scopel Empreendimentos
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Brazil
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Financial Services
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1 - 100 Employee
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Marketing Analyst
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Mar 2011 - Mar 2012
My first work experience came as a means of paying for the preparatory course I was attending in order to get into Universidade de São Paulo. Initially I was applying to study Advertising in college, but found myself during this job as a Marketer.It started as a part-time job, doing very simple tasks such as helping organizing documents and re-categorizing the digital files in a smarter way but it evolved very fast to more challenging and dynamic work. It was my responsibility to keep an updated schedule of the planned communities we were about to launch soon, and feed with information the PR agency responsible for communicating those in several cities around Brazil, warming up the market. I was also the one who made the presentations for the meetings with the real estate agents who would sell the lots and later on got to oversee the promotion materials, such as flyers, outdoors and radio spots, and keep track of our team’s budget.It was during this experience that I was able to exercise both my creativity and analytic skills that made me shift from advertising to marketing, a decision that definitely changed my life.
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Education
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2021 - 2022
Universidade de São Paulo
Master of Business Administration - MBA, Selling Skills and Sales Operations -
2012 - 2015
Universidade de São Paulo
Bachelor, Marketing
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