Experience

DIG Marketing

• Canada
• Advertising Services
• 1 - 100 Employee

• Digital Manager and Strategist

  • May 2020 - Present

  + Identify marketing opportunities based on trends research, consumer behaviour and UX. + Create marketing campaigns and strategies for diverse clients. + Review the effectiveness of advertising campaigns–Data Analytics. + Guide, implement and monitor SEO strategies. + Assess clients' websites performance by analyzing the ways in which users interact with the content. + Website design, build, and maintenance. + Evaluate Email Marketing Metrics & KPIs and modified tactics based on UX and best practices. + Advise on social media network tactics based on key metrics and best practices. + Develop project proposals, media plans and budgets. + Actively contribute to organizational goals. + Manage digital team Show less



Stone Smiths'

• Canada
• Tobacco Manufacturing

• Marketing Manager

  • Jun 2020 - Present

  + Analyze digital data and cross-reference with market research to identify opportunities for organizational growth. + Build websites for retail and wholesale clients. + Develop and implement the strategy for international sales. + Create brand identities and personas for new products and affiliated companies. + Design promotional materials for social, email marketing and advertising campaigns. + Write rich content that attracts readers (SEO) and leads to conversion (Purchasable blogs). + Produce promotional scripts and videos. + Create social media strategy. Show less



Wild TV Inc.

• United Kingdom
• Media Production

• Marketing Lead

  • Feb 2018 - Mar 2020

  + Created offline and online advertising campaigns.+ Implemented and created the company's email marketing strategies.+ Supported the brand's participation in events and conferences.+ Conducted research, read analytics and wrote reports to aid decision-making and enhance communications.+ Monitored the company’s social media performance and modified tactics based on key metrics and best practices.+ Managed the company’s relationship with media, print providers, and advertising agencies.+ Led marketing and promotions team–5 members. Show less

• Marketing Strategist

  • Jan 2017 - Feb 2018

  + Designed marketing materials including print, video, online and offline ads, and social media.+ Updated social media accounts and websites as needed.+ Created websites based on Joomla, WordPress and HTML.+ Supported the participation of the brand in events and PR initiatives.+ Coordinated with carriers, producers, and affiliated organizations to ensure consistent messages through online and offline platforms, departments, and brand ambassadors.+ Produced and edited content for press releases, newsletters, websites, and other documents. Show less



BeShift Inc.

• Canada
• Advertising Services

• Project Leader | Marketing Professional

  • May 2014 - Jan 2017

  + Created online and offline promotional materials for clients. + Updated social media platform for the company and clients + Designed and implemented Email marketing strategies. + Developed websites and landing pages based on WordPress and HTML. + Planned and executed community events and tradeshows. + Trained clients and staff in marketing best practices according to industry standards. + Managed projects and priorities to meet deadlines–Leader of 3 team members and 7 clients + Created online and offline promotional materials for clients. + Updated social media platform for the company and clients + Designed and implemented Email marketing strategies. + Developed websites and landing pages based on WordPress and HTML. + Planned and executed community events and tradeshows. + Trained clients and staff in marketing best practices according to industry standards. + Managed projects and priorities to meet deadlines–Leader of 3 team members and 7 clients



MoralesCom

• Colombia
• Business Consulting and Services
• 1 - 100 Employee

• Strategic Development Manager

  • Nov 2011 - May 2014

  + Identified business development opportunities and created quick turnaround marketing solutions.+ Reviewed the effectiveness of advertising campaigns.+ Created media plans and budgets.+ Researched and monitored the company’s competitors’ activities.+ Created advertising campaigns with strong calls to action.+ Managed the presence of brands on social media networks.+ Wrote rich content to attract readers and capture their attention+ Company leader of 8 team members and 15 clients Show less

• Marketing Coordinator

  • Feb 2007 - Nov 2011

  + Designed advertising campaign creatives.+ Created brand identities and personas.+ Wrote rich content that attracted readers and captured their attention.+ Managed the presence of clients' brands on social networks.+ Actively contributed to organizational targets.