Experience

Australia's South West

• Australia
• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • May 2017 - Present

  Leadership of Australia’s South West’s tourism marketing operations across intrastate, interstate and international markets.Drives the implementation of Australia’s South West’s strategic marketing plan and ensuring engagement of industry leaders and stakeholders in key upcoming ASW activities and projects.

• A/Chief Executive Officer

  • Jan 2016 - May 2017

  Leadership of Australia’s South West’s tourism marketing operations across intrastate, interstate and international markets.Drives the implementation of Australia’s South West’s strategic marketing plan and ensuring engagement of industry leaders and stakeholders in key upcoming ASW activities and projects.

• Board Director representing The Margaret River Region

  • Oct 2014 - Dec 2015

  Australia's South West Incorporated (ASW) is the Regional Tourism Organisation for the south west corner of Western Australia, with the prime responsibility of raising the profile of and increasing visitation to the Australia's South West region. A range of promotional activities are undertaken in intrastate, interstate and international markets each year.



Regional Development Australia South West Inc.

• Australia
• Government Relations

• Committee Member

  • Jun 2021 - Present

  The RDA committee is a ministerially-appointed body of volunteers with a broad knowledge of the region. RDA is a national network of Committees made up of local leaders who work with all levels of government, business and community groups to support the economic development of their regions. RDA Committees have an active and facilitative role in their communities and a clear focus on growing strong and confident regional economies that harness their competitive advantages, seize on economic opportunity and attract investment.



South West Development Commission

• Australia
• Government Administration
• 1 - 100 Employee

• Board Member

  • Jan 2020 - Present

  The South West Development Commission is part of the State Government and works to make the South West region of Western Australia an even better place to live, work and invest. Developing the region’s economy and improving quality of life are key areas of focus in developing a region of excellence. The South West Development Commission is part of the State Government and works to make the South West region of Western Australia an even better place to live, work and invest. Developing the region’s economy and improving quality of life are key areas of focus in developing a region of excellence.



Curtin University

• Australia
• Higher Education
• 700 & Above Employee

• University Associate (Tourism), School of Marketing, Faculty of Business and Law

  • Mar 2018 - Present

  The Tourism Research Cluster (TRC) increases Curtin’s tourism research capability by providing a framework for the skills, expertise and resources of researchers to be shared, increasing opportunities for collaboration and building on the strengths of Curtin’s well-established multidisciplinary approach to tourism research. The Tourism Research Cluster (TRC) increases Curtin’s tourism research capability by providing a framework for the skills, expertise and resources of researchers to be shared, increasing opportunities for collaboration and building on the strengths of Curtin’s well-established multidisciplinary approach to tourism research.



Tourism Council Western Australia

• Australia
• Industry Associations
• 1 - 100 Employee

• Board Director

  • Aug 2017 - Oct 2021

  Tourism Council WA is the peak body representing tourism businesses, industries and regions in Western Australia. The Council promotes the value of tourism, facilitates sustainable tourism development and advocates industry policy on behalf of members. Tourism Council WA is the peak body representing tourism businesses, industries and regions in Western Australia. The Council promotes the value of tourism, facilitates sustainable tourism development and advocates industry policy on behalf of members.



Australian Tourism Export Council

• Australia
• Travel Arrangements
• 1 - 100 Employee

• Committee Member of WA Branch

  • Jan 2016 - Jan 2020

  The Australian Tourism Export Council (ATEC) is the peak industry body representing Australia’s $30 billion tourism export sector. As an organisation, our views are informed by the broadest cross-section of the Australian tourism industry. The Australian Tourism Export Council (ATEC) is the peak industry body representing Australia’s $30 billion tourism export sector. As an organisation, our views are informed by the broadest cross-section of the Australian tourism industry.



BREC Bunbury

• Australia
• Entertainment Providers
• 1 - 100 Employee

• Board Director

  • Apr 2017 - Jul 2018

  Bunbury Regional Entertainment Centre (BREC), Western Australia’s leading performing arts venue plays host to a variety of events from conferences and exhibitions to meetings, seminars, product launches and award ceremonies. Situated in a stunning waterfront location, BREC is located in the heart of Bunbury - the gateway to Australia’s South West coast. Just 2 hours from Perth the venue has excellent transport links by road and rail with on-site parking and easy access to nearby hotels, bustling cafes, bars and restaurants. Boasting state-of-the-art performance spaces and purpose built convention facilities, BREC can cater up-to 800 delegates and see’s over 60,0000 ticketed patrons through its doors each year



Abbey Beach Resort

• Australia
• Hospitality
• 1 - 100 Employee

• Sales & Marketing Manager

  • Jan 2007 - Dec 2015

  Strategic marketing plan creation and implementation utilising all leading digital and offline marketing platforms. Negotiation and contracting with all domestic and inbound tour operators as well as online travel agents. Specialising in trade and consumer marketing in intrastate, interstate and international markets. Strategic marketing plan creation and implementation utilising all leading digital and offline marketing platforms. Negotiation and contracting with all domestic and inbound tour operators as well as online travel agents. Specialising in trade and consumer marketing in intrastate, interstate and international markets.



Spaghetti Junction Restaurant

• United Kingdom
• Restaurants

• Owner

  • Dec 2012 - Oct 2014

  Owner of Spaghetti Junction, a specialised and successful restaurant in the Margaret River Region. Key skills included customer service, financial and staff management and sales and promotions. Owner of Spaghetti Junction, a specialised and successful restaurant in the Margaret River Region. Key skills included customer service, financial and staff management and sales and promotions.



Various Companies

• Book and Periodical Publishing
• 1 - 100 Employee

• Restaurant Manager and Events Co-ordinator

  • Jan 1998 - Jan 2006