Catlin Clarke
Marketing & Communications Specialist at Watermark Companies- Claim this Profile
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Bio
Heather Parsons
It is my pleasure to recommend Catlin Clarke. I have known Catlin for four years as my advisee in the Department of Communication at the University of Dayton. Based on her professionalism and work ethic, I highly encourage you to consider her for a position in your organization. Catlin is a very passionate and devoted individual with both strong professional and personal goals. Her academic performance was shown in her coursework at the University of Dayton. Her ambitious and energetic demeanor was reflected in her strong GPA. Catlin chose her classes based on not what she needed to graduate, but what she was preparing to do in her future. She is passionate about Public Relations. She loves to learn about relevant and current issues and with her leadership skills, she will be successful at any challenge she faces. Catlin is definitely a
Tim McLaughlin
Catlin interned with 321Blink for two separate summers. Like most internship programs we had every intention to have Catlin’s days filled with a variety of work and learning experiences. In most cases that was what happened. What impressed me most about Catlin were the days when real client work threw a wrench into the plans. Catlin was always ready and willing to switch gears and jump right into what was most pressing and did whatever was asked of her. Once the task was complete, she’d seamlessly head right back to what she was doing before we switched gears. I found Catlin’s work to be creative, thorough and timely. Catlin worked well individually as well as in multiple group situations and even multiple roles within those groups. Catlin would be a great addition to any organization.
Heather Parsons
It is my pleasure to recommend Catlin Clarke. I have known Catlin for four years as my advisee in the Department of Communication at the University of Dayton. Based on her professionalism and work ethic, I highly encourage you to consider her for a position in your organization. Catlin is a very passionate and devoted individual with both strong professional and personal goals. Her academic performance was shown in her coursework at the University of Dayton. Her ambitious and energetic demeanor was reflected in her strong GPA. Catlin chose her classes based on not what she needed to graduate, but what she was preparing to do in her future. She is passionate about Public Relations. She loves to learn about relevant and current issues and with her leadership skills, she will be successful at any challenge she faces. Catlin is definitely a
Tim McLaughlin
Catlin interned with 321Blink for two separate summers. Like most internship programs we had every intention to have Catlin’s days filled with a variety of work and learning experiences. In most cases that was what happened. What impressed me most about Catlin were the days when real client work threw a wrench into the plans. Catlin was always ready and willing to switch gears and jump right into what was most pressing and did whatever was asked of her. Once the task was complete, she’d seamlessly head right back to what she was doing before we switched gears. I found Catlin’s work to be creative, thorough and timely. Catlin worked well individually as well as in multiple group situations and even multiple roles within those groups. Catlin would be a great addition to any organization.
Heather Parsons
It is my pleasure to recommend Catlin Clarke. I have known Catlin for four years as my advisee in the Department of Communication at the University of Dayton. Based on her professionalism and work ethic, I highly encourage you to consider her for a position in your organization. Catlin is a very passionate and devoted individual with both strong professional and personal goals. Her academic performance was shown in her coursework at the University of Dayton. Her ambitious and energetic demeanor was reflected in her strong GPA. Catlin chose her classes based on not what she needed to graduate, but what she was preparing to do in her future. She is passionate about Public Relations. She loves to learn about relevant and current issues and with her leadership skills, she will be successful at any challenge she faces. Catlin is definitely a
Tim McLaughlin
Catlin interned with 321Blink for two separate summers. Like most internship programs we had every intention to have Catlin’s days filled with a variety of work and learning experiences. In most cases that was what happened. What impressed me most about Catlin were the days when real client work threw a wrench into the plans. Catlin was always ready and willing to switch gears and jump right into what was most pressing and did whatever was asked of her. Once the task was complete, she’d seamlessly head right back to what she was doing before we switched gears. I found Catlin’s work to be creative, thorough and timely. Catlin worked well individually as well as in multiple group situations and even multiple roles within those groups. Catlin would be a great addition to any organization.
Heather Parsons
It is my pleasure to recommend Catlin Clarke. I have known Catlin for four years as my advisee in the Department of Communication at the University of Dayton. Based on her professionalism and work ethic, I highly encourage you to consider her for a position in your organization. Catlin is a very passionate and devoted individual with both strong professional and personal goals. Her academic performance was shown in her coursework at the University of Dayton. Her ambitious and energetic demeanor was reflected in her strong GPA. Catlin chose her classes based on not what she needed to graduate, but what she was preparing to do in her future. She is passionate about Public Relations. She loves to learn about relevant and current issues and with her leadership skills, she will be successful at any challenge she faces. Catlin is definitely a
Tim McLaughlin
Catlin interned with 321Blink for two separate summers. Like most internship programs we had every intention to have Catlin’s days filled with a variety of work and learning experiences. In most cases that was what happened. What impressed me most about Catlin were the days when real client work threw a wrench into the plans. Catlin was always ready and willing to switch gears and jump right into what was most pressing and did whatever was asked of her. Once the task was complete, she’d seamlessly head right back to what she was doing before we switched gears. I found Catlin’s work to be creative, thorough and timely. Catlin worked well individually as well as in multiple group situations and even multiple roles within those groups. Catlin would be a great addition to any organization.
Credentials
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Advanced Google Analytics
GoogleNov, 2021- Sep, 2024 -
Content Marketing Certf
HubSpot AcademyFeb, 2021- Sep, 2024 -
Search Engine Marketing
eMarketing InstituteMar, 2021- Sep, 2024 -
Twitter Flight School Video Badge
TwitterMar, 2021- Sep, 2024
Experience
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Watermark Companies
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United States
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Real Estate
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1 - 100 Employee
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Marketing & Communications Specialist
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Jul 2021 - Present
Overseeing and managing marketing initiatives & strategies for 16 build-to-rent communities across 5 states, while championing communication with Watermark's external partners. • Managing and creating communication to external partners and key stakeholders by keeping them up to date on Watermark’s projects via platforms like Mailchimp, CrowdStreet, LinkedIn, and other social media platforms • Performing the lead content and writing role on select Business Development deliverables, drafting original content and identifying appropriate text, concepts and salient points that add value • Overseeing and managing the creation of marketing collateral for successful property lease up – including but not limited to, property websites, lease up “sales-sheets,” physical signage, professional photography, marketing videos, social media pages, digital ads, etc. • Creating, executing, and managing property specific Marketing Plans to support lease up via all necessary channels • Managing and directing social media and digital content efforts supporting lease-up and brand awareness, with emphasis on continually updating and expanding strategies and platforms, including but not limited to social media, email, websites, mass notification systems, etc. to maximize the reach of messages to prospects, residents, and all key stakeholders Show less
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Fifth Influence
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United States
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Advertising Services
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1 - 100 Employee
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Digital Account Manager
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Oct 2018 - May 2021
- Generate and execute owned, earned and paid media content for various clients across Facebook, Twitter, Instagram, YouTube, LinkedIn and Pinterest. - Daily creation and publication of social media content. - Create and implement email marketing campaigns via Mailchimp. - Day-to-day contact for clients. Actively participates in client meetings, leads weekly account status meetings, reviews digital marketing strategies, analytics, progress, results, etc. - Build, launch and manage paid media campaigns according to the campaign strategy and requirements across Facebook, Google Ads, Twitter, YouTube and LinkedIn. - Analyze and report on campaign performance weekly, monthly and/or quarterly, comparing results to third party benchmarks. - Provide insight and advice on new and alternative ways to leverage paid digital media activities. - Learn new software systems to assist with client needs: Salesforce, Meltwater, WordPress, Webflow, Salsa Labs & more. Show less
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University of Dayton
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United States
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Higher Education
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700 & Above Employee
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Director of Creative Services (Public Relations Campaign class)
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Jan 2018 - May 2018
- Worked in a team setting to create and complete a newly implemented Public Relations campaign for the University of Dayton (UD) Women's Center. - Managed production for all aspects of the new PR campaign for the UD Women's Center. - Responsible for graphic elements and artistic quality of all messages, campaign plan book, and presentation aids. - Increased awareness of the UD Women's Center among UD undergraduate students by 21.8%. - Worked in a team setting to create and complete a newly implemented Public Relations campaign for the University of Dayton (UD) Women's Center. - Managed production for all aspects of the new PR campaign for the UD Women's Center. - Responsible for graphic elements and artistic quality of all messages, campaign plan book, and presentation aids. - Increased awareness of the UD Women's Center among UD undergraduate students by 21.8%.
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Marketing and Branding Intern
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May 2017 - Aug 2017
- Planned and executed internal and external marketing initiatives to increase web traffic and drive sales. - Improved external branding and marketing strategies by planning and implementing a three month marketing content calendar. - Created and executed valuable internal social media content across various platforms. - Planned and executed internal and external marketing initiatives to increase web traffic and drive sales. - Improved external branding and marketing strategies by planning and implementing a three month marketing content calendar. - Created and executed valuable internal social media content across various platforms.
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Social Media and Marketing Intern
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May 2017 - Jul 2017
- Solicited donations from local businesses to promote a newly implemented marketing campaign. - Created engaging social media content used to increase web traffic and sales. - Solicited donations from local businesses to promote a newly implemented marketing campaign. - Created engaging social media content used to increase web traffic and sales.
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Marketing and Branding Intern
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May 2016 - Aug 2016
-Planned and executed internal and external marketing initiatives to increase web traffic and drive sales. -Improved internal branding and marketing strategies by directing a three month marketing content calendar. -Created valuable social media content for various social media outlets. -Planned and executed internal and external marketing initiatives to increase web traffic and drive sales. -Improved internal branding and marketing strategies by directing a three month marketing content calendar. -Created valuable social media content for various social media outlets.
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Education
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2014 - 2018
University of Dayton
Bachelor of Arts - BA, Communication -
2010 - 2014
Fox Chapel Area School District
Community
