Experience

Lydon & Associates

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Marketing Communications Writer

  • Oct 2022 - Present



HLX

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Nov 2021 - Oct 2022

  • Support ongoing ADHD product launch efforts for pharmaceutical client through content development meetings, advisory boards, and psychiatrist speaker programs • Work closely with internal editorial and art teams to develop promotional materials for speaker programs • Manage speaker recruitment, travel and event logistics, and onsite support for 2-4 content development/advisory board/conference events per month • Develop weekly client reports highlighting key regional trends for 500+ speaker programs Show less



TIDI Products

• United States
• Medical Equipment Manufacturing
• 200 - 300 Employee

• Marketing Communications Manager

  • Jan 2019 - Jul 2021

  • Established content strategies for seven product lines; revamped enterprise identity and user experience as part of a website overhaul • Served as sole project manager for all marketing content needs – including four product launch campaigns, web pages, e-blasts, social media posts, and press releases – working closely with Product Managers, Sales, Compliance, HR, and Leadership • Owned relationship with external creative agency to develop marketing materials and sales aids; oversaw monthly creative budget • Managed Marketing Communications Specialist Show less



Reverba

• United States
• Marketing Services
• 1 - 100 Employee

• Senior Manager, Program Management

  • Sep 2018 - Jan 2019

  • Served as primary client lead for two major AbbVie patient networks with business revenue exceeding $1.5 million; owned patient relationships and facilitated 10-20 patient speaker programs per month• Developed and managed SOWs, project budgets, invoicing, and forecasting• Participated in cross-functional agency partner meetings to support brand objectives and initiatives • Managed patient speaker activities and relationships, including recruitment, training and coaching, logistics, and onsite event support; wrote patient profiles and program summaries Show less

• Advocate Engagement Manager

  • Sep 2016 - Sep 2018

  • Served as primary lead for two major biopharmaceutical patient networks with business revenue exceeding $1.5 million; led patient relationships and facilitated patient activities including live speaking events, video shoots, advisory boards, media interviews, and market research• Managed five additional biopharmaceutical patient networks with combined revenue exceeding $250,000; served as a lead client, patient, and internal contact • Participated in cross-functional agency partner meetings to support brand objectives and initiatives • Ensured compliant documentation, content creation, and communication with key stakeholders; supported corresponding client medical/legal review processes• Developed patient network recruitment and onboarding materials, speaker talking points, and patient and caregiver profiles Show less



University of Iowa Health Care

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Freelance Writer

  • Aug 2013 - Oct 2018

  • Coordinated photo shoots and video interviews with 13 Kid Captains and their families per season• Conducted interviews with parents and children about complex medical conditions• Wrote 500-word stories for each Kid Captain, explaining their medical conditions and experiences with University of Iowa Children's Hospital

• Communications Coordinator

  • Oct 2013 - Jul 2015

  • Developed medical and patient feature stories and news briefs for Medicine Iowa and Health at Iowa magazines (both circulated quarterly)• Wrote and copyedited UI Health Care website copy, social media content, and event promotions• Co-managed UI Children's Hospital Facebook page

• Web Editor

  • May 2012 - Jul 2013

  • Generated new and updated 300+ existing web pages via Ektron CMS for hospital service lines• Created and updated microsites for the Center for Disabilities and Development and UI Graduate Medical Education• Planned social media content schedule for UI Children's Hospital Facebook and Twitter accounts



Land of Lincoln Health

• Chicago, Illinois

• Communications Specialist

  • Aug 2015 - Sep 2016

  • Subject matter expert for all communications to LLH stakeholders (members, providers, brokers, and employers), including monthly newsletters, company notices, open enrollment materials, and business talking points • Served as primary point of contact for communication project requests • Led development of editorial guidelines for all written pieces; edited and re-branded communications previously created by other departments. • Managed LLH social media pages, including content creation and customer service Show less



University of Iowa

• United States
• Higher Education
• 700 & Above Employee

• Dance Marathon Leadership Team Member

  • Mar 2009 - Feb 2012

  Volunteer Committee Member (2009-10), Family Relations Committee Member (2010-11), Family Representative Chair (2011-12) • Managed more than 130 student volunteers • Produced informational materials for new student leaders and Dance Marathon families • Created a new leadership program for the teens of Dance Marathon families • Held meetings and created meet-up schedules between students and Dance Marathon families • Provided emotional and financial support to Dance Marathon families; contributed to the $11.2 million total raised in 18 years Show less



American Cancer Society

• United States
• Non-profit Organizations
• 700 & Above Employee

• Communications Intern

  • May 2011 - Aug 2011

  • Created and distributed press releases and promotional materials for Relay For Life and Making Strides Against Breast Cancer events • Prepared day-of-event materials such as program books, schedules, and site maps for numerous Relay For Life events • Recruited participants for the Making Strides Against Breast Cancer kickoff events • Created and distributed press releases and promotional materials for Relay For Life and Making Strides Against Breast Cancer events • Prepared day-of-event materials such as program books, schedules, and site maps for numerous Relay For Life events • Recruited participants for the Making Strides Against Breast Cancer kickoff events