Cathy Z.
Marketing Lead at Leopard Imaging- Claim this Profile
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Chinese Native or bilingual proficiency
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English Native or bilingual proficiency
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French Limited working proficiency
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Experience
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Leopard Imaging
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United States
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Marketing Lead
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May 2020 - Present
∙ Built the U.S. and China marketing team and work as full stack marketing lead ∙ Business development for OEM product lines ∙ Manage partnerships with tier one auto companies, sensor providers such as Sony and Onsemi, platform partners, such as NVIDIA, Ambarella etc. ∙ Lead market research on the industry of IoT, Autonomous driving, drone, and Iot for potential customers on embedded camera projects ∙ Lead China marketing branding and campaigns ∙ Lead marketing campaigns for AI Thermal Cameras, Stereo 3D Camera, and AWS related products ∙ Internally, collaborate with software and hardware engineers, PMs, and sales from industry intelligence marketing research, product roadmaps, prototyping, product naming, marketing campaign, PR, product launch, to live demos. ∙ Externally, work with designers to create marketing material: prints, websites, webinar events, video, case study to promote new products ∙ Oversee enterprise customer relations and improve company branding with monthly newsletter, website news and social media management ∙ Track and analyze data of marketing campaigns Show less
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SV Insight
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Technology Journalist and Project Manager
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Nov 2017 - Dec 2019
∙ Interviewed 100+ tech company founders, including co-founders of LinkedIn, TechCrunch, Wikipedia etc. Great story-telling ability to make entrepreneurs from Silicon Valley well-known in China. Talked with 100+ technology project leaders, 20+ higher institute professors, 50+ well-known venture capitalists both in Silicon Valley and China. ∙ Analyzed 15+ hottest investing industries and markets, and introduced most recent education-related technology products to Chinese investors, entrepreneurs, and engineers (500,000+ Chinese subscribers). Average views of each article is 60,000+ on Tencent, Baidu, Toutiao and 20+ most well-known Chinese Media platforms. ∙ Marketer - manage campaigns to promote our clients' products on Chinese biggest platforms: WeChat, Weibo, Zhihu, Toutiao, Baidu, Sina, NetEase. ∙ “New Discovery of Silicon Valley”(硅谷新发现) an one-year online podcast Educational course with NetEase(网易) - one of China’s largest internet enterprises. Created content with my journalist colleagues, strategized and managed the whole process of the product, and tracked the growth. Worked outside of the regular hours with Beijing teams because of time difference. ∙ Manage media relationship at three Blockchain Connect Conference hosted by SVInsight. Article Portfolio: https://docs.google.com/document/d/16fONtrUnxGSr3OyBeNsq2oQtDD260U5eAFertVi-qT4/edit?usp=sharing Show less
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Stanford University
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United States
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Higher Education
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700 & Above Employee
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Research Assistant and Media Management Assistant
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Oct 2015 - Jun 2017
http://web.stanford.edu/group/chineserailroad/cgi-bin/wordpress/people/participants/ In the Chinese Railroad Workers in North America Project ∙ Quantitative research on SF Chinatown immigrants: data collecting, data analysis, descriptive and correlational design ∙ Qualitative research: designed, organized and conducted 3 rounds of surveys, and interviewed 20+ community leaders and 60+ residents in SF Chinatown and San Jose for my thesis ethnography • Interpreter for honorable speakers in 2015 Photo Exhibition & 2016 annual meeting • Established social media (WeChat) Public Account and managed it • Translated (Chinese and English) and Edited the book of this project Show less
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United Nations
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United States
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International Affairs
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Summer Intern
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Jun 2016 - Sep 2016
• Managed and coordinated high level (P4 and P5) interviews for 70 candidates for peacekeeping • Assessed and recruited 3 new UN interns for Recruit Unit • Planned and organized department youth promotion events for Outreach Unit • Managed and coordinated high level (P4 and P5) interviews for 70 candidates for peacekeeping • Assessed and recruited 3 new UN interns for Recruit Unit • Planned and organized department youth promotion events for Outreach Unit
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Education
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Stanford University
Master of Arts (M.A.), Anthropology (East Asian Languages and Cultures) -
Harvard University
Visiting Scholar, Comparative Literature -
Peking University
Master of Arts (M.A.), Theoretical linguistics