Experience

Silver Lining

• United Arab Emirates
• IT Services and IT Consulting
• 1 - 100 Employee

• Director of Operations

  • May 2022 - Present

• Director of Training

  • Dec 2021 - May 2022

• Customer Experience Manager

  • Jun 2021 - Dec 2021


Hire Altitude Group
• Marketing Communications Manager

  • May 2021 - Dec 2021


Tricon Residential

• Canada
• Real Estate
• 500 - 600 Employee

• Digital Marketing Manager

  • May 2019 - Apr 2021

  • Project managed the rebranding and bulk orders of company uniforms, vehicle wraps, signage, promotional items and collateral. In charge of rebranding the online company store. Oversaw rebranding of 14 offices incorporating the new logo, purpose statement and guiding principles. • Lead the marketing services production calendar to ensure deliverables and communications were distributed to appropriate audiences with effectual timelines. • Prepared marketing communication plans for contests and promotions including copy for landing pages, submission forms, internal and external emails, social posts, disclaimers and official rules. Managed communication plans for home acquisitions, securitizations, substitutions, and loans. • Copywriter and proofreader for the website including executive bios, resources Q&A, and other key landing pages, as well as department emails and company communications. • Lead the Resident Emergency Fund Advisory Board with grants awarded to residents in need. Presided all meetings, ensured grant guidelines were met, oversaw and tracked funds. • Monitored and managed online reputation management on Google My Business, Facebook, Facebook Messenger, Instagram, Yelp and BBB. Analyzed the monthly reputation management metrics report. • Oversaw acquiring photography assets for 23 newly acquired multifamily communities. • Managed Tricon Cares, which highlighted employees' acts of caring through an email program, social posts and landing pages. • In charge of procuring testimonials from customers to use on the website and social posts, ensuring all release forms and photos are obtained. • Key reviewer of marketing presentations and documents produced within the department prior to release. • Tracked and monitored budgets and invoicing for items responsible. • Prepared analytics reporting for monthly marketing dashboards, compiled key insights and monitored performance. • Handled all ad hoc requests within and outside the department across the company. Show less


Freelance
• Egypt
• Human Resources
• 1 - 100 Employee
• Marketing Consultant

  • 2014 - 2018


Irvine Company

• United States
• Real Estate
• 700 & Above Employee

• Design Manager

  • 2014 - 2014

  Model Design & Merchandising for Irvine Company Apartment Communities and Irvine Pacific Homes.

• Marketing Manager

  • 2013 - 2014

  • Managed all offline media for the apartments division including newspaper, magazines and outdoor advertising for all regions in California, with a fiscal budget of over $4.5 Million. Conducted all media capabilities meetings and evaluated options that best supported the division to reach its business goals. Recommended media to the Vice President of Marketing and lead all media contract execution. Developed and maintained media schedules. Trafficked all ads to selected media outlets. Reviewed and approved all media invoices. Evaluated media performance and reported key findings to the Vice President. Collaborated with Vice President and senior team to develop annual media plan and budget for the following fiscal year.• Project managed the company store program, providing creative and pricing updates when needed, and managed all bulk buying times to encourage best pricing.• In charge of purchasing promotional items for 125 communities, divisional events and marketing promotions, and managed fulfillment and invoicing.• Handled advertorial pieces for all regions, ensuring new communities in lease-up and those in need were provided additional needed exposure.• Managed and updated all onsite collateral, including creative, production and distribution.• Assisted Vice President of Marketing and marketing team members as needed on various projects.• Acted as emcee for monthly "State of the Biz" corporate meetings. Show less

• Marketing Sr. Administrative Assistant/Coordinator

  • 2010 - 2013

  • Successfully managed various marketing projects while providing exceptional organizational and administrative support to the Vice President of Marketing and the entire Marketing team.• Managed all content, imagery and printing of Rental Living Magazine with an annual budget of $400k. Distributed 470,000 magazines to over 800 racks throughout Orange County. Coordinated a complete magazine redesign in fiscal year 2012.• Managed the $600k Lease Break Waiver Program for the division with over 175 waivers approved each year.• Responsible for planning and the successful completion of resident photo shoots and testimonials.• Managed the development, creative review, inventory and distribution of promotional items for 123 apartment communities, including the management of the employee store for the entire division.• Co-organized the divisional holiday party event for 1300 associates for three years, and assisted with the divisional Kick Off event each year.• In charge of updating electronic postcards including imagery, floor plans and content. Over 100,000 ePostcards are sent to prospects annually by the communities.• Fully coordinated teambuilding events for the marketing department, as well as regional community tours. • Routinely relied upon to proofread marketing collateral, email blasts and advertisements, with strong attention to detail, grammar and punctuation.• Prepared weekly, monthly and quarterly reports, executive memos and helpful job aides.• Supported the execution of numerous experiential events including the US Open of Surfing, KROQ Weenie Roast and VIP Grand Openings.• Managed the summer intern’s projects and daily work schedule.• Supported key marketing initiatives in order to meet short-term and long-term company goals. Show less

• Sr Administrative Assistant

  • 2004 - 2010

  • Served as assistant to members of top management, including the Senior Vice President of Finance/CFO and the financial reporting team, as well as back-up assistant to the division president, earning a reputation for producing high-quality work and maintaining a positive attitude.• In charge of the preparation of all reporting packages, including reports delivered to the Chairman.• Coordinated monthly operations review packages and quarterly goals and objectives for the division.• Division point person for project finance approvals, corporate expense policy revisions and required pre-approvals, the delegation of authority and SAP updates as an appointed SuperUser.• Developed efficiency-enhancing workflow/process improvements that made it possible to accommodate increasing responsibilities necessitated by staff reductions.• Planned teambuilding events for a department of 55+ employees including city-wide property tours, and annual year end events, and took on a leadership role with various corporate events.• Proactively assisted in spearheading a corporate-wide recycling program for over 1,000 employees.• Decreased office expenditures by implementing needed controls on supplies and standardizing ordering procedures. A cost savings of over $5,000 per year. Show less



Girl ExtraOrdinaire

• United States
• Retail Apparel and Fashion

• Marketing & Events Coordinator

  • 2007 - 2013

  • Provided proofing of catalogs, brochures and website landing pages including formatting and layouts. • Assisted with trade shows, giveaways, photo shoots, designed creative displays and layouts of booths. • Facilitated book signings for the Sweet Pea the Bumble Bee children’s photography book series. • Provided proofing of catalogs, brochures and website landing pages including formatting and layouts. • Assisted with trade shows, giveaways, photo shoots, designed creative displays and layouts of booths. • Facilitated book signings for the Sweet Pea the Bumble Bee children’s photography book series.



Tokyo English Village & NOVA Schools

• School Manager / Head Teacher / KIDS Coordinator

  • 1998 - 2003

  • In charge of opening a new branch within the NOVA company. Responsible for all school administration, scheduling, reporting, training on instructor development and frequently giving presentations. • Head teacher of conversational English, TOEIC, TOEFL and EIKEN classes. • Key facilitator and liaison between staff, students and teachers from around the world. • In charge of opening a new branch within the NOVA company. Responsible for all school administration, scheduling, reporting, training on instructor development and frequently giving presentations. • Head teacher of conversational English, TOEIC, TOEFL and EIKEN classes. • Key facilitator and liaison between staff, students and teachers from around the world.



Shiki Sushi Catering

• Public Relations Manager

  • 2001 - 2001

  • Responsible for attracting new VIP clientele at embassy and military events and large company gatherings. • Responsible for attracting new VIP clientele at embassy and military events and large company gatherings.



Chateau Park Long Term Care Home

• Activity Director

  • 1996 - 1998

  • Coordinated all activities, events, trips and volunteers for residents in a large high-level care facility. • Coordinated all activities, events, trips and volunteers for residents in a large high-level care facility.



Heart & Stroke

• Canada
• Non-profit Organizations
• 400 - 500 Employee

• Events Coordinator

  • 1990 - 1991

  • In charge of implementing and organizing active fundraising events within schools, fitness clubs and organizations. Was successful in raising $177,000 for heart and stroke research. • In charge of implementing and organizing active fundraising events within schools, fitness clubs and organizations. Was successful in raising $177,000 for heart and stroke research.