Cathy Tilton
Social Media + Membership Specialist at Texas Public Employees Association- Claim this Profile
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Topline Score
Bio
LinkedIn User
If I could write a headline for Cathy Benavides it would be, "She just gets it." I first worked with Cathy when I brought her in to manage the social feeds for the major education website at which I was the managing editor. This was -- and continues to be -- a big task, as the site garnered a passionate and interactive following that often needed a lot of of back and forth in order to keep that community alive. Cathy kept a friendly, down to earth, positive tone, was great at determining what news to share, and overall, became the voice of the site. But Cathy was more than just the person who handled our everyday social needs. What I most appreciated was her willingness to and excitement at the prospect of working hand in hand with me so that editorial and social strategy fed into and played off of one another. I often developed editorial strategy based on her insight into what our audience was seeking. Once pieces were produced, we brainstormed ideas for maximizing distribution, including running fun hashtag campaigns and reaching out to influencers, so that every piece of editorial we produced had the greatest chances of taking off. Currently, Cathy is also helping me to build my author's brand as I shop a middle grade fiction book. I could not do it without her. I was feeling totally overwhelmed by the process, but with Cathy, I get to brainstorm creative ideas that she's always totally into, and then she takes it upon herself to funnel it all down into manageable tasks. Cathy is my go-to social media person for every project I do, and I highly recommend her.
Laurie Leiker
Cathy helped me revamp my wardrobe and did such a wonderful job of it. She steered me toward colors and fashions I'd never have tried before, with excellent results, without criticizing my out-of-date wardrobe or my tastes. I couldn't recommend anyone more highly than Cathy.
LinkedIn User
If I could write a headline for Cathy Benavides it would be, "She just gets it." I first worked with Cathy when I brought her in to manage the social feeds for the major education website at which I was the managing editor. This was -- and continues to be -- a big task, as the site garnered a passionate and interactive following that often needed a lot of of back and forth in order to keep that community alive. Cathy kept a friendly, down to earth, positive tone, was great at determining what news to share, and overall, became the voice of the site. But Cathy was more than just the person who handled our everyday social needs. What I most appreciated was her willingness to and excitement at the prospect of working hand in hand with me so that editorial and social strategy fed into and played off of one another. I often developed editorial strategy based on her insight into what our audience was seeking. Once pieces were produced, we brainstormed ideas for maximizing distribution, including running fun hashtag campaigns and reaching out to influencers, so that every piece of editorial we produced had the greatest chances of taking off. Currently, Cathy is also helping me to build my author's brand as I shop a middle grade fiction book. I could not do it without her. I was feeling totally overwhelmed by the process, but with Cathy, I get to brainstorm creative ideas that she's always totally into, and then she takes it upon herself to funnel it all down into manageable tasks. Cathy is my go-to social media person for every project I do, and I highly recommend her.
Laurie Leiker
Cathy helped me revamp my wardrobe and did such a wonderful job of it. She steered me toward colors and fashions I'd never have tried before, with excellent results, without criticizing my out-of-date wardrobe or my tastes. I couldn't recommend anyone more highly than Cathy.
LinkedIn User
If I could write a headline for Cathy Benavides it would be, "She just gets it." I first worked with Cathy when I brought her in to manage the social feeds for the major education website at which I was the managing editor. This was -- and continues to be -- a big task, as the site garnered a passionate and interactive following that often needed a lot of of back and forth in order to keep that community alive. Cathy kept a friendly, down to earth, positive tone, was great at determining what news to share, and overall, became the voice of the site. But Cathy was more than just the person who handled our everyday social needs. What I most appreciated was her willingness to and excitement at the prospect of working hand in hand with me so that editorial and social strategy fed into and played off of one another. I often developed editorial strategy based on her insight into what our audience was seeking. Once pieces were produced, we brainstormed ideas for maximizing distribution, including running fun hashtag campaigns and reaching out to influencers, so that every piece of editorial we produced had the greatest chances of taking off. Currently, Cathy is also helping me to build my author's brand as I shop a middle grade fiction book. I could not do it without her. I was feeling totally overwhelmed by the process, but with Cathy, I get to brainstorm creative ideas that she's always totally into, and then she takes it upon herself to funnel it all down into manageable tasks. Cathy is my go-to social media person for every project I do, and I highly recommend her.
Laurie Leiker
Cathy helped me revamp my wardrobe and did such a wonderful job of it. She steered me toward colors and fashions I'd never have tried before, with excellent results, without criticizing my out-of-date wardrobe or my tastes. I couldn't recommend anyone more highly than Cathy.
LinkedIn User
If I could write a headline for Cathy Benavides it would be, "She just gets it." I first worked with Cathy when I brought her in to manage the social feeds for the major education website at which I was the managing editor. This was -- and continues to be -- a big task, as the site garnered a passionate and interactive following that often needed a lot of of back and forth in order to keep that community alive. Cathy kept a friendly, down to earth, positive tone, was great at determining what news to share, and overall, became the voice of the site. But Cathy was more than just the person who handled our everyday social needs. What I most appreciated was her willingness to and excitement at the prospect of working hand in hand with me so that editorial and social strategy fed into and played off of one another. I often developed editorial strategy based on her insight into what our audience was seeking. Once pieces were produced, we brainstormed ideas for maximizing distribution, including running fun hashtag campaigns and reaching out to influencers, so that every piece of editorial we produced had the greatest chances of taking off. Currently, Cathy is also helping me to build my author's brand as I shop a middle grade fiction book. I could not do it without her. I was feeling totally overwhelmed by the process, but with Cathy, I get to brainstorm creative ideas that she's always totally into, and then she takes it upon herself to funnel it all down into manageable tasks. Cathy is my go-to social media person for every project I do, and I highly recommend her.
Laurie Leiker
Cathy helped me revamp my wardrobe and did such a wonderful job of it. She steered me toward colors and fashions I'd never have tried before, with excellent results, without criticizing my out-of-date wardrobe or my tastes. I couldn't recommend anyone more highly than Cathy.
Credentials
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Social Marketing Certification
Hootsuite AcademyApr, 2018- Nov, 2024 -
Digital Marketing Level 1 Credential
General AssemblyJul, 2017- Nov, 2024
Experience
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Texas Public Employees Association
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United States
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Government Relations Services
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1 - 100 Employee
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Social Media + Membership Specialist
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Mar 2023 - Present
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TruBrand Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Social Media Content Creator
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Oct 2020 - Mar 2023
At my heart, I'm a storyteller, and I use that storyteller passion to give a voice to the unique stories of brands and businesses. Everyone has a story to tell, and I am determined to give those stories a life of their own and get them out into the world. That's what makes me vibrantly determined! At my heart, I'm a storyteller, and I use that storyteller passion to give a voice to the unique stories of brands and businesses. Everyone has a story to tell, and I am determined to give those stories a life of their own and get them out into the world. That's what makes me vibrantly determined!
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Cathy360
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Austin, Texas Area
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Founder
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May 2018 - Mar 2023
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Conversion Sciences
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Social Scientist
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Dec 2012 - Jun 2019
A longtime partner with Conversion Sciences for all things marketing. A longtime partner with Conversion Sciences for all things marketing.
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Dream See Do
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United States
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E-Learning Providers
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1 - 100 Employee
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Director of Content and Social Media
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Oct 2017 - Dec 2018
As the Director of Content and Social Media, I oversee all content creation and manage all social channels. As the Director of Content and Social Media, I oversee all content creation and manage all social channels.
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Slave to Social
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Austin, Texas Area
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Founder
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Feb 2013 - May 2018
I am the founder and mastermind of this social media management company. We provide strategy, campaigns, analytics, and implementation for all companies, large and small. I am the founder and mastermind of this social media management company. We provide strategy, campaigns, analytics, and implementation for all companies, large and small.
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Austin Slave to Fashion
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Austin, Texas Area
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Principal
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Nov 2008 - May 2018
I write the blog Austin Slave to Fashion about personal style, plus size fashion and body acceptance. I also do freelance writing for other plus size sites (Sonsi Woman) and do personal shopping with clients in Austin. I write the blog Austin Slave to Fashion about personal style, plus size fashion and body acceptance. I also do freelance writing for other plus size sites (Sonsi Woman) and do personal shopping with clients in Austin.
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Idea Incubator
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Online Audio and Video Media
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Community Manager
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Apr 2012 - Nov 2012
Community management, content creation and social media strategy for Idea Incubator and Digital Marketer. Community management, content creation and social media strategy for Idea Incubator and Digital Marketer.
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Office Manager/ Registration Manager
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Dec 2009 - Apr 2012
Webmaster World runs PubCon, a Search and Social Media conference. I manage the office and oversee registration for our conferences. I also assist in social media endeavors for the conference. Webmaster World runs PubCon, a Search and Social Media conference. I manage the office and oversee registration for our conferences. I also assist in social media endeavors for the conference.
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Logistics Manager
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2010 - 2012
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Austin Social Media Club
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Austin, Texas Area
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Board Member - Events and Registration
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Jan 2010 - Dec 2011
I worked with the Austin Social Media Club for 2 years overseeing meeting registration and planning events. We held 3-4 events per year for social networking usually to benefit a non-profit in Austin. I was also in charge of getting people checked in at meetings and generally putting the "social" in social media. I worked with the Austin Social Media Club for 2 years overseeing meeting registration and planning events. We held 3-4 events per year for social networking usually to benefit a non-profit in Austin. I was also in charge of getting people checked in at meetings and generally putting the "social" in social media.
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Everything Neon
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Manufacturing
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1 - 100 Employee
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Operations Manager
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Jun 2008 - Dec 2009
I manage the day to day operations for this dot com. This includes office duties as well as production (overseas and in the US) and warehouse duties. I manage the day to day operations for this dot com. This includes office duties as well as production (overseas and in the US) and warehouse duties.
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Shipping and Administrative Specialist
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Apr 2007 - Aug 2008
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AP Assistant
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Nov 2005 - Apr 2007
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Education
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2000 - 2001
The University of Texas at Dallas
N/A, General -
1996 - 2000
Lake Travis High School- Class of 2000
